Digital Marketing Master

In this episode of Digital Marketing Master, Jackie Palmer, VP of Product and Industry Marketing at Demandbase, shares her insights on the importance of diversity and equity in marketing and how it can help reach a wider audience. She also talks about the latest trends in data-driven marketing and the power of tools like Chat GPT to improve engagement and drive results.

On this episode of the Digital Marketing Master, learn from Harshal Gawali, Head of Marketing for Demandbase, about the power of podcasting as a marketing tool for B2B companies. Discover how co-creating content with target audiences can help build deeper relationships and gain a better understanding of their challenges and perspectives. Harshal also shares his insights on account-based marketing...

Join Abby and David Pavlicko, Director of Marketing at AVI-SPL, on this episode of Digital Marketing Master. They discuss the evolution of e-commerce and B2B strategies, and David shares his insights on the importance of constantly evolving your product to stay relevant and meeting customer expectations. They also touch on the potential dangers of AI and the importance of persuasive copywriting.

On this episode of Digital Marketing Master, Jill Leccia Monsalve shares her insights on the evolution of marketing from a creative-led function to a data-driven one. She emphasizes the importance of balancing art and science in marketing and staying connected to the consumer's deep understanding of human behavior. Jill also talks about her experience working with different target audiences in var...

In this episode of Digital Marketing Master, Bill Ryan, Chief Strategy and Marketing Officer for U.S. Venture, Inc. shares his insights on the importance of continuous learning and failing forward. He also discusses the joy of impacting and inspiring others through his work, and the ever-evolving digital landscape.

In this episode, Michael Letschin talks about his role as Senior Director of Solutions Marketing at Commvault, and how it differs from traditional product marketing. He explains how his team creates messaging and content to address major issues faced by enterprises and how they work with the sales and partner teams to translate it. Michael also shares his thoughts on the human-AI partnership in ma...

On this episode of Digital Marketing Master, Tara DePaepe shares her journey from a PR major to a marketing expert. She talks about the importance of customer service and being data-driven in B2B marketing. Tara also discusses the challenges of marketing TreviPay's complex B2B payment solutions and how they use technology to create a seamless payment process for their clients.

On this episode, Daniel DeZutter, VP of Solution Engineering for Oracle Marketing Cloud, shares his insights on the importance of data in today's marketing landscape and how it drives engagement and revenue. He also discusses the evolution of marketing and how data has become the foundation for everything that marketers do today. Join us for a fascinating discussion on the role of data in marketin...

On this episode of Digital Marketing Master, Abby interviews James Weaver, Senior Director of Product Marketing at Cradlepoint, as they discuss the importance of transparency and culture in marketing. They also touch on the challenges of launching new products and the need for a strong foundation in understanding unique customer problems and competition.

On this episode of Digital Marketing Master, Filippa Noghani, Associate VP of Marketing at SoftServe, shares her inspiring career journey in fintech. She emphasizes the importance of mentorship, leadership, and integrated marketing channels. Noghani also sheds light on the challenges faced by women in leadership roles in the fintech industry and the need for empowering them.

On this episode of Digital Marketing Master, Kayla Green, Head of Media for KRAFTON, shares her insights on the changing landscape of paid media and how KRAFTON meets their audience where they are. She also talks about the power of fandom and how it can bring about positive change in the world.

On this episode of Digital Marketing Master, Abby interviews Jeff Fleischman, CMO & Digital Growth Partner at Altimetrik. They discuss the importance of customer experience, building a brand, creating effective marketing strategies, data privacy and security, and demonstrating a return on investment for marketing investments.

On this episode of Digital Marketing Master, Abby and Chris Shaw from Manhattan Associates discuss the importance of tailoring content to ideal customer profiles and personas, utilizing intent-based analysis to target advertising and direct placement, and the shift towards a true digital experience platform.

On this episode of Digital Marketing Master, Jeffrey Jones, Head of Digital Marketing at AXA XL, shares his insights on the importance of being a well-rounded marketer and the six dimensions crucial to developing oneself in the field. He also discusses the differences between B2B and B2C marketing strategies and the challenges marketers face in demonstrating the value of marketing and gaining trus...

On this episode of Digital Marketing Master, Abby interviews Aaron Heinrich, Director of Marketing at ABC10 local, a TEGNA station. They discuss the challenges and opportunities of reaching audiences through both traditional broadcasting and digital media, and the potential role of AI in the industry.

Join Abby and Jawad Bisbis, Global VP of Marketing & Partnerships at Ball Corporation. They dive deep into the world of real-life digital marketing. Bisbis emphasizes the importance of empathy and understanding cultural differences in global marketing and how to balance global consistency with local cultural nuances during events like Ramadan and Chinese New Year. He also discusses the potenti...

On this episode of Digital Marketing Master, Chen Li, a marketing director with a chemistry background, shares his insights on the importance of understanding target customers and consumers. He discusses how digital marketing can revolutionize the way we engage with customers and how it can be used to specifically target those who will benefit the most from our products and services.

On this episode of Digital Marketing Master, Hila Afriat-Lauterbach, Vice President of Product Marketing at Scorpion, shares her insights on how they use AI to support multiple businesses and achieve revenue goals. She also discusses the challenges they face in educating clients about their services and the importance of involving clients' insights early in the process.

On this episode of Digital Marketing Master, Sarah interviews Alexa Rice from ArisGlobal about their focus on bringing solutions to the life sciences industry through cloud-based software solutions. They discuss the challenges of creating a differentiated customer experience and the importance of understanding the strengths and weaknesses of the people around you. Alexa shares her biggest learning...

On this episode of Digital Marketing Master, Jessica Zuckier, Marketing Director at Cision Canada, shares her insights on creating engaging campaigns and the importance of meaningful content with data points. She also highlights the benefits of collaborating with global teams to share best practices and campaigns, and emphasizes the value of thought leadership, SEO, and in-person events in marketi...

On this episode of Digital Marketing Master, Abby interviews Jasmine Martirossian, CMO and CPO at Mercury, who shares her career journey and how Mercury's strengths-driven culture empowers employees to deliver better results for clients. They discuss the importance of understanding audience needs and delivering value through meaningful connections, as well as the complexities of shipping and its i...

On this episode of Digital Marketing Master Podcast, Abby talks to Kevin Briody, CMO at Edmentum, about the company's mission to support the US K-12 education market. Discover how Briody's nonlinear career path has given him a unique perspective on marketing, which he applies to his role at Edmentum. Learn about Edmentum's target audience, which includes students, teachers, and decision makers at...

On this episode of Digital Marketing Master, Sarah interviews Evan Castle, Director of Product Marketing, Platform & Machine Learning at Elastic. Castle shares his insights on the challenges of simplifying marketing messages and the importance of understanding customer needs. He also discusses the power of search technology and the importance of measuring marketing success through win rate. Do...

On this episode of Digital Marketing Master, Sarah interviews Alyssa Farrell from SAS, discussing the challenges of maintaining a market-leading position in healthcare and life sciences. Alyssa shares how SAS helps clients establish a trusted research data platform and turn data into insights. Her biggest 'aha' moment? Realizing digital content is king and collaboration is worth the time investmen...

Abby and Terrie O'Hanlon, CMO at Agilysys, delve into the challenges of marketing in a world where the noise level is almost insurmountable. They emphasize the importance of discernment and back-to-basics communication and connection in marketing. They also discuss the balance between technology and the human component in hospitality.