Digital Marketing Master

In this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, fr...

Join host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their eff...

In this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch,...

In this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collabora...

Join us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer...

Join us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your...

Join us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learni...

In this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valua...

Join host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolvi...

Join host Abby as she delves into the dynamic world of digital marketing for financial investments in this insightful episode of Digital Marketing Master. Her guest, David Partain, an expert in the field, shares his journey and experiences in marketing for Northern Trust Asset Management. Discover how David and his team engage with external advisors, build trust with potential investors, and educa...

On this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rac...

Join host Abby as she sits down with Justin Bartek, an experienced marketer in the restaurant industry. Justin's journey began with a passion for music, but he found his way into marketing at a publishing company and later ventured into the restaurant world. Throughout the years, he embraced digital marketing and hyperlocal targeting, making him a master at connecting brands with their audience. D...

Join host Abby as she sits down with Mari Carrasquillo, a digital marketing expert with over 25 years of experience in the field. In this episode of Digital Marketing Master, Mari takes us through her career journey, from her early days in sales to becoming a trailblazer in the digital marketing space. With diverse experiences in pharmaceuticals, advertising agencies, and leading consumer brands,...

Join host Abby as she engages in a thought-provoking conversation with marketing expert Harsh Singh in this episode of Digital Marketing Master. Harsh, Global Lead of Cloud Product Marketing at VMware, shares valuable insights from his extensive career in marketing, product management, and product marketing. Discover the power of customer-centric marketing and the importance of empathy and collabo...

In this episode of Digital Marketing Master, host Abby sits down with Kim Howard, a seasoned marketing professional with over thirteen years of experience in the field. Kim shares her journey from journalism to marketing and how her passion for creativity and data led her to her current role as Director of Marketing and Digital Strategy at Remington Hotels. They discuss the challenges and trends i...

Abby interviews Jason Wulkowicz, Senior Director for Platforms and Fulfillment at Tribune Publishing Company. Jason discusses the importance of adapting to the changing landscape of the industry, and the need for testing and feedback to gain unexpected insights. He also highlights the potential of AI tools to revolutionize data analysis and the value of local news in sustaining quality journalism.

Join us on the Digital Marketing Master podcast as we dive deep into the world of real-life digital marketing stories with our guest, Karlis Collins, Associate Director of Marketing, Corporate Sponsorships & Membership, at GBH. In this episode, Karlis shares her expertise in marketing, sponsorship, and membership, providing valuable insights for businesses and organizations looking to engage w...

Join Abby Martinez as she delves deep into the world of digital marketing with her guest, Katherine Campbell, CMO at AnnieMac Home Mortgage. Katherine shares her captivating journey from web development in the early dot com days to becoming a leading force in the marketing industry. Tune in to learn how the mortgage industry is navigating the digital revolution, building engagement with diverse au...

On this episode of Digital Marketing Master, Abby interviews Laura Foy, Director of Digital Marketing at CMG Home Loans. Laura shares her career path, from Microsoft to owning an art studio, and how she landed in the mortgage space. She discusses the challenges of setting up a digital marketing strategy for a rapidly growing company and the importance of constant training in the ever-evolving digi...

On this episode of Digital Marketing Master, Abby interviews John Ross, VP of Marketing at PosiGen. They discuss the importance of building trust with underserved communities and how content marketing plays a crucial role in educating potential customers about solar energy. John shares his experience of visiting each of their markets and installing solar on a house to better understand their custo...

Join Abby and Gina Preziosa, Global Director of Digital Marketing at L.E.K. Consulting, as they discuss the challenges of directing digital marketing efforts and the importance of finding micro-moments in data to improve marketing strategies. Gina shares her expertise in Google Analytics and paid search, stressing the importance of unifying marketing data to make data-driven decisions.

Join Abby and Amy Gregory, Corporate Marketing Director at OneNeck IT Solutions, as they discuss the challenges of building trust with prospects and customers in the cybersecurity industry. They explore the importance of education and strong security content, as well as the emerging technologies that will impact digital marketing. Amy also shares her strategies for increasing conversions and optim...

On this episode of Digital Marketing Master, learn from Justin Steinman, CMO of Definitive Healthcare, about the importance of being a revenue-focused CMO and a good partner to the entire executive leadership team. Steinman shares his journey in marketing, from getting an English degree to becoming a CMO in the healthcare industry. He also emphasizes the value of plain English in distilling down t...

Sarah interviews Pam Piligian, CMO at Navy Federal Credit Union. Pam emphasizes the importance of listening to audiences and keeping up with the ever-changing trends in marketing. She also shares the credit union's biggest challenge for 2023, which is staying connected with their audience and telling their values story.

On this episode of Digital Marketing Master, Sarah interviews Amol Borkar, Senior Director of Product Marketing at Cadence Design Systems. Amol shares his insights on how to build products that meet customer needs and how to create brand awareness. He also encourages listeners to enjoy the small successes.