Digital Marketing Made Simple with Jennie Lyon

Do you feel that your social media growth has stalled? One of the most frustrating parts about creating an online community is the feeling that it isn’t growing. You start pages for your businesses on Instagram, Facebook, Pinterest and invest hours and hours into them, only to see your followers tick up one at a time in slow motion. Many social media “experts” will tell you that the trick to socia...

What do you think when you hear the words “ content creation .” Whenever you sit down at your desk to write something, you are arguably creating content. Whether that be a private email, a newsletter for your business, or a public blog, it’s all content. The only difference is the audience that the content is meant for. Content creation is one of the most time-demanding aspects of being a small bu...

Are you consciously aware of how you purchase products? I’m not talking about the process of paying for the items in your cart. I mean the process that begins the moment you become aware of a product or service to the moment that you use it. It’s known as a sales funnel, and you need to be mindful of it for any marketing strategy to work. In this episode, I am going to discuss how sales funnels ar...

When it comes to website traffic, organic is my favorite, and not just because I run an earth-friendly eco-blog!  In digital marketing , organic traffic refers to folks who visit your website from unpaid sources, like Google searches or regular social media posts. Unlike paid traffic that comes from Facebook ads and other kinds of advertising, organic traffic is, well, free!  There are dozens of w...

The beauty of social media marketing is that a small business can make a major impact… with the right ads! Facebook has become one of the most indispensable digital marketing outlets for small businesses. Not only does it give them access to a potential audience of billions, but it’s also super cost-effective. Anyone can create a Facebook ad that can be seen by thousands of people every day; you o...

How often do you find yourself overwhelmed by your daily to-do list? As a small business owner, I know how quickly a to-do list can balloon to impossible lengths. There are always so many things to get done and only so much time to do them. When you run a small business, countless small tasks are on your shoulders as you most likely wear several different hats. In larger organizations, these tasks...

Wait! Stop! Don’t post that photo of your dog on your Instagram! Ok, maybe I was overreacting slightly (it’s not like the internet can’t use a few dogs). But you should know that countless small business owners are making simple mistakes when using Instagram to promote themselves and their business. Instagram is my current favorite of all the social media networks. It’s a place where you can simpl...

Over the last year, did it ever feel like you're working much more for less? For many people, their dream is to work from home. They believe that it will give them freedom! No more commuting in the morning and evening, they can have lunch in their own kitchen, if their kids need them, they can be there. Here is the thing, though… It's a trap! Haha! Working from home isn't the pleasure cruise that...

I hear a lot of people compare the New Year to a blank piece of paper. On the one hand, that’s great! A fresh slate! On the other hand, there is nothing scarier than a blank piece of paper when you need to fill it with ideas. Just a few weeks ago, I sat down at my desk to create my 2021 editorial calendar. That’s where I put down all of the topics that I want to cover in my podcast, blog, webinars...

What is the secret to finding and working with a virtual assistant team? Simple: you need to connect with the right people. Trust me, I know this from personal experience! Years ago, I was a "lone wolf" virtual assistant. While my business was thriving, I certainly wasn't. The stress was starting to get to me. And even worse, because I was doing EVERYTHING myself, I was limiting my business's grow...

Have you taken the time to think about how people get to your website? We are firmly in the age of the internet, most definitely, but there are still countless small businesses out there that maintain a “real world” focus on their company. The online part of their business isn’t given as much thought and focus as it should. First off, online IS the real world. Everything we do is online nowadays....

Do you have big business plans for the new year? With the previous year in the rearview mirror, I’ve been putting a ton of thought into revamping my business plan. I’m a firm believer in coming up with a new business plan every January. In this year’s plan, I’ve been specifically focusing on ways I can grow my brand through digital marketing.  Are you curious about some new ways that you can grow...

Sometimes, I wonder how I manage to get through my daily to-do list. I'm working with dozens of different clients who work in several industries. It takes a lot to keep everything straight (which is why I live by my project management system). So keeping things organized is the easy part! Getting it all done on time and perfectly, that’s a bit more work. That’s why I have a team! In this episode,...

For some small business owners, the idea of presenting a webinar feels almost crazy. It's simply not in their frame of reference as far as marketing strategies go. But I'm here to tell you that webinars are among the most effective marketing techniques for positioning yourself as an expert online! I have seen them bring in new customers for my clients again and again! In this episode, I dive into...

How much time every week do you spend on your social media ? I’m not just talking about writing it. Oh, and don’t get me started on finding the perfect image to go with the text! Creating compelling content is only one of the keys to social media marketing success. So much more needs to go into it if you genuinely want to build your audience and convert your followers into paying customers! Thankf...

In some ways, this year feels like it has dragged on and on. And in other ways, it feels like it’s zipping by! I realized this week is Thanksgiving! Then, I started to think about how I haven’t started my holiday shopping yet! As a small business owner, there is nothing like shopping for client gifts to make the holiday stresses pile up! But guess what?! You don’t have to do it alone! In this epis...

Something that I tell all of my clients is that they can't do everything themselves. No matter what stage your business is in, there will always be projects and tasks that eat up time and sabotage your day. For these reasons and more, it pays to hire a virtual assistant (like me!). In this episode, I'll explain just what a virtual assistant is and what they can do for you. It starts with small but...

Everyone talks about Black Friday when it comes to sales season, but don't discount Cyber Monday! A post-Black Friday sale day focusing on online-only deals, 2020 is an ideal year to focus your efforts on Cyber Monday deals to attract new customers and clients. In this episode, I discuss why you should consider taking advantage of Cyber Monday and offer up several ideas that can work for several t...

Releasing content regularly—whether its blog posts, videos, social media content, or podcasts—can be a ton of work, and trying to create all that content every week can be a never-ending process. How can you ever get ahead? Easy: Batch it! In my 20+ years in the digital marketing and virtual assistant industry, I've learned that the only way I can keep up with my own business' marketing and still...

There are so many aspects to running a small business—believe me, I know! Regularly updating your website may not sound like something you must do, but ensuring your website is user-friendly, mobile-optimized, and presents your business in an effective and eye-catching way all contribute to your success. And since having an online presence is more important than ever, this week, I'll be talking ab...

In business, it's critical to follow up. If you leave potential customers and clients to their own devices, the chances are that they will get distracted by their daily lives. To keep them as active prospects, you need to nurture the relationships. A great way to do this is through an email nurture sequence. With several short and simple emails, you can start to build a relationship and eventually...

As a small business owner, I've faced countless difficulties throughout my career and made my share of mistakes along the way. Since the next best thing to learning from your own mistakes is learning from someone else's, I decided to share some of the biggest mistakes I've made in my 20 years of running Jennie Lyon Digital Marketing and Virtual Assistant Services. The good thing is that I now know...

Launching and running a webinar—or series of webinars—requires an incredible amount of work. So much goes into the preparation, planning, and post-presentation of a webinar in addition to the event itself. It can be a daunting prospect, but I'm here to help you make sense of it all. In this episode, I'll cover the whole webinar workflow, starting with initial research and planning. That means maki...

So many people focus solely on building their social media following that they forget they don't actually OWN their followers. You're at the mercy of Facebook, or Twitter, or Instagram. If something happens, you're out of luck. That's why your email list is so important, though the tricky part is to build that list. Over my 20+ years in the marketing field, the best way I've found to build your li...

This week, I'll share tips on effective copywriting to deliver content that is genuinely engaging and gets your clients (or potential clients!) to take action. I'll be discussing copywriting across a few main sections, from copy types to style, and more: Types of Copy for Digital Marketing Lead Magnets: An enticing lead magnet—preferably with a free offering—is an essential starting point. Email C...