Digital Marketing Made Simple with Jennie Lyon

Everywhere you look on the internet, you find information flung at you from every direction and medium. We are awash in stimuli for most of our day on our mobile devices, laptops, and computer monitors. When you consider marketing your business amidst this deluge of content, it can seem pretty overwhelming! Thankfully, you can use a digital marketing tool that provides some evergreen content optio...

As a business owner, you know you gotta' hustle to keep it all going. There's so much on your plate, from marketing to hiring staff to planning and refining your strategy! Figuring out the work/life balance can be a struggle when you feel stressed about making ends meet. So, what if you looked into other revenue streams? Like, one's that you don't have to work at consistently? I'm talking passive...

Gosh. Sometimes it's baffling to think that Facebook was ever a social networking site for Harvard students when you look at the beast it has become now. As of 2021, it boasts 2.85 billion monthly users. 2.85 billion is a staggering number of people when you stop to think about it. And as a small business, it's hard not to get excited by the prospect of all those people seeing your advertisement o...

I have a theory that only a few digital marketers out there actually know anything about fishing. When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, b...

The first time I speak with a prospective client, they usually bring up three things: copywriting, social media, and websites. And that’s totally fine! Those are three of my most popular services. But as we get deeper in conversation, it often begins to dawn on them that’s only the tip of the iceberg when it comes to using a virtual assistant at your small business! In this week’s episode, I’m goi...

Time flies, but especially on social media! What’s new on social media today is old news by tomorrow, and the developers of these platforms know that. That’s why they’re always working to introduce new social media features to keep their users engaged. It can be a lot of work to keep up with the latest social media news, and if you’re a busy small business owner, it can be easy to feel left behind...

Here is something that I hate to admit (even to myself): I can’t do everything myself. As a small business owner, it’s taken me years to realize that working all the time isn’t an option. I’ve needed to create healthy boundaries and strategies that allow me to get all my work done while also leaving the office at the end of the day. Today, I think I’ve cracked the business-life balance equation, b...

Making a big change at your small business can be scary. That’s one of the reasons why so many small business owners just keep plowing ahead with “what works” rather than making a change that could dramatically benefit their business. There are too many unknowns! That’s one of the biggest reasons why more people don’t make use of a virtual team. Bringing on someone from outside your business can s...

I love/hate vacations. On the one hand, I know that I need occasional breaks to be at my best. On the other hand, I can’t stand the idea of not being at the heart of my business! It’s taken me years to learn the secret of being able to take a vacation, and funny enough, the “secret” was right in the name of my business: VIRTUAL ASSISTANT! In this week’s episode, I’m going to break down how hiring...

Let’s be honest: we’re all a little protective of our inbox these days. If you want people to hand over their email address, you’ve got to give them something worth it—and that’s where a lead magnet comes in. In this episode, I’m showing you how to create a lead magnet that not only grows your list, but also introduces your audience to the incredible value you offer. 🎥 You’ll learn:  ✔️ Why peopl...

For a small business owner, customer engagement is paramount. You must forge strong personal connections with your clients to build up your business. You also need to reach out to potential new customers to show them that you’re an expert in your field. What’s the best way to do both of these things? With a webinar! In this week’s episode, I’m going to break down my nine steps for putting on a suc...

As a digital marketing expert and virtual assistant, I can’t afford to get writer’s block. And yet… it happens! It happens to everyone! And let me tell you, there are few things more annoying than staring at a blank screen, knowing exactly what you WANT to write, but can’t seem to get the words down on the page. Well, in this week’s episode, I’m going to solve writer’s block! Well, no, not really....

For some people, spring cleaning is something they look forward to every year. I… am NOT one of those people. Frankly, I’m usually so busy that tidying up almost always gets put on the backburner (thank heavens I have VAs behind me to keep everything organized in the background)! But every now and then, some things DEMAND to be tidied up. And one of the most important is your website. In this week...

I honestly think that the best thing I’ve done for my business in the last few years has been starting my podcast. At first, I was nervous about it. After all, I’ve been doing a blog since 2014, and that was going perfectly well. Why start a podcast? I’m so glad that I did, because it’s enabled me to connect with my audience like never before, opening me up to brand-new clients and opportunities!...

How often do you check your Instagram Stories? Personally, I find seeing those stories at the top of my account almost irresistible! If you haven’t started creating Stories for your small business yet, what are you waiting for? It’s a fantastic way to connect with your followers! The time-sensitive nature of the stories drives people to watch them ASAP, making them a must-have part of your social...

I love it when a new client signs on with us! But here is a dirty little secret… I used to dislike onboarding them! The onboarding process can be a time-consuming pain-in-the-you-know-what for a small business owner. It involves a ton of back and forth, waiting, and data entry. That is, it does unless you decide to automate the entire process! In this week’s episode, I’m going to be talking about...

What would you do if you had an extra two hours to spend on your business every week? If I were you, I would likely spend it on creating a digital marketing strategy. It only takes a few hours a week to revamp the way you reach out to your customers. Maybe consider writing a weekly blog, or spend some extra time connecting with your followers on social media. Trust me, consistently spending two ho...

I genuinely think a webinar is one of the best pieces of content that a small business owner can make. They are absolutely fantastic ways to position yourself as an expert online and reach out to your audience on a personal level. However, there can often a question about the type of webinar you should create. Should you do it live? Or create a pre-recorded, evergreen piece of content? In this wee...

How much time do you spend on social media every week? Whether you are on a personal account or hustling for your business, social media can be a massive timesink. Many small business owners sign up for every social media platform in hopes of casting as wide a net as possible. The problem is that strategy can get expensive, both in terms of time and money. In this week’s episode, I’m focusing on h...

Have you ever expressed an interest in Pinterest? Pinterest is one of the strangest social media networks out there. In fact, some people don’t even consider it a social media network; they call it a search engine. But either way, having a business Pinterest account can be a handy tool for driving organic traffic to your business’ website. In this week’s episode, I’m going to break down why I thin...

Do you follow any influencers on social media? Wouldn’t it be fantastic if one of them decided to share one of your posts? It’s 100% possible, but only if you are posting content that people might want to see. If your social media isn’t firing on all cylinders, it will be hard (if not impossible) to get an influencer to notice you. That’s where doing a social media audit comes in!  In this week’s...

The power of a fantastic sales funnel cannot be overstated. All small businesses should have a sales funnel! Unfortunately, many small business owners don’t have the time, energy or know how to create one or find that the funnel they have isn’t as successful as it could be. Often, customers don’t even reach the landing page, meaning that there is a problem with the overall strategy. It can be supe...

Creating a webinar is one of the smartest moves a small business owner can make. It not only helps position you as an expert online, but it’s a fantastic way to convert your audience into paying customers! However, there is this one little fear that I hear over and over again: What if no one shows up? In this week’s episode of Digital Marketing Made Simple , I’m going to explain how our digital ma...

A question I often get is, “When it comes to online marketing, which is better? Social media, or email marketing?” The answer is far from simple, but I can tell you that email marketing has some distinct advantages over social media. For one thing, you own your email list. If a social media network shuts down or there is a database breach, you could lose many of your followers. With email marketin...

We all love being surrounded by lovely visuals, which is certainly true in digital marketing ! Every ad (even ones that are 95% text) uses graphic design to make them attractive to the eye. While most small business owners obviously can’t afford a full-time graphic designer , that doesn’t mean you don’t need one. Everything you turn out, from your branding and website to social media posts and ema...