Digital Marketing Made Simple with Jennie Lyon

Organic social media is any social media without advertising. This means that people only interact with the audience, growing a following on social media networks. To do so, you need to establish a content strategy that focuses on creating and promoting posts engagedly. You are your own best tool for organic growth.  How? 92% of people trust peer recommendations above all other forms of advertisin...

LinkedIn is one of the most powerful free tools on the web. It's a great way to network, get noticed, and meet new people. But it's only as good as its profile. You can't update your profile unless you know how to use it right. And you need to know a few things before you begin. The first thing you need to do is set yourself apart from everyone else, no-brainer right. I mean, everyone has a Linked...

Webinars are a useful tool of any thriving company. They're not only important for future seasons of business but also the current one. Why?    Because once your audience gets through your webinars and finds them to be informative, they are bound to look at your business and brand as an authority in your field. This means that from this point forward, your brand will often come to mind whenever yo...

You've done all the hard work to generate buzz, built your email list, and crafted the perfect offer. So now what?  One of the most critical aspects of planning your launch is your email sequences. The internet and every launch expert have their own strategy tips on how to convert your offer at the highest numbers possible. But, here’s the kicker… copying someone else's offer has no value because...

How is conversion related to ROI? As we all know, conversion is a key driver of ROI for your business. Over my 20 years in marketing, I have witnessed time and time again business owners, just like you, work endless hours burning the midnight oil to launch the perfect funnel. Since the customer journey has changed many times since online marketing began to be the future of sales, conversions no lo...

Launches are a big part of any successful business strategy and can be risky, but they're worth it in the end. It's understandable to be disappointed if the launch you were planning for months didn't go as planned. It happens to the best of us. The good news is that even the most aspirational business gurus and leading lights of entrepreneurship have experienced rejection and failure and managed t...

CLV is a metric for understanding your customers. It predicts how much net profit your relationship with a client can bring to your business over a period of time. Increasing your business' CLV might be as easy as changing your billing cycle from monthly to yearly or as tricky as completely revamping your customer service and support procedures. Although the process may seem a little daunting at f...

We are all the main characters in our own stories, and your customers are no different! When you take time to understand your ICA's needs, wants, and preferences and use this to shape your marketing efforts, you build a level of trust and rapport with your audience that will prove invaluable in the long run. A customer-centric marketing strategy maximizes opportunities for you to connect with your...

Every user has their pain point, and they're looking for products or services that can help them address that pain point. If you make the right first impression, you can convert your lead into an actual customer. But, and this is very important, your efforts to build relationships with your leads don't stop there. This is where you start to nurture your leads, so they buy from you when they are re...

When it comes to marketing, sometimes it feels like you're invisible. You've invested time and energy into creating content, writing marketing emails and posts, but the response is lackluster at best. No matter how hard you work, your prospects aren't converting.  Marketing is the secret sauce that attracts your ideal client and gets them coming back for more. Your writing needs to be compelling....

It’s time to improve your business and ensure you hit your goals for 2022. Make a plan, get to work and figure out how to reach your goals in the next 3 quarters. With so much change in the industry, it's hard to know what works and what doesn't. But if you make time for innovation each quarter, you're sure to stay relevant. That's why it's important that you're not just on top of your Q1 goals, b...

Social media marketing is the rocket fuel that makes your content go viral. The problem? It can be pretty difficult for many entrepreneurs to strike a balance between engaging consumers and to be focused on their core business. If you're not careful, though, you can easily transgress the unwritten laws of social media, and that will cost you time and money. Social media marketing has changed the w...

Many people are navigating their business through what has become known as the "new economic landscape." Some have seen a dramatic loss of traffic and sales; others have had to deal with other challenges that slow down or disrupt an organization’s productivity - but it doesn't mean you can't make lemonade out of these situations! While many business owners are feeling the pressure and anxiety of a...

If you want to become a successful content creator, you must write engaging content. Captivating readers and keeping them interested is key to continued and repeat traffic. Maybe this sounds overwhelming, or you hit writer's block consistently, luckily writing content is easier than you think. It's like riding a bike. Once you've got a system, you'll never fret over it again.  Many of us know that...

Facebook is king. But, don't take my word for it; just ask someone if they have a Facebook account. The chances are that they will say "Yes!"  Do you know how many people use Facebook every month? Over 2.6 billion users! And 1.73 billion of those users are on it daily. So I know you can see the opportunity here.  So, let's talk about ads! What used to be a simple way for brands to reach their cust...

This year, many people are struggling to get their lives back to normal after the COVID-19 pandemic disrupted almost every aspect of our daily lives. Make this the year you put your money where your mouth is. This holiday season is an excellent opportunity for veterans and newbies alike. Whether your business is large or small, you need to be prepared for one day or the entire holiday season.  It'...

As business owners we often feel like we do not have enough time in the day. Personally, it isn't easy to accomplish my work goals and personal aspirations if I don't manage my time wisely. Over the past 20 years I have learned that the more time I spend doing one thing, the less time I have to do other things. If you're reading this, then the chances are that you're feeling the same way. It is ch...

The rise in discovery calls seems to happen in waves. Small businesses, like ours, see a surge of discovery calls right around New Year's, at the beginning of spring, and just before the end of summer. By understanding the pattern behind the trend, you can be proactive about it to ensure that your company is ready to go for the busy times. Of course, the goal of any discovery call is to close the...

The scope of a business audit varies depending on what you're looking for, from a social media audit to a more detailed operational audit. By implementing these strategies early, you'll ensure that your business is ready to weather the storm and continue to grow in unexpected ways in 2022. Today I want to talk about marketing tune-ups. You can't just set up a business and hope for the best. For co...

Apple has done it again with their privacy updates and the iOS15 update; this now affects email tracking and how email marketers communicate with audiences. So, as an email marketer or interested SME business leader, what do you need to know? Think about it, today our phones have more information on them than what most of us keep lying around the house. That's the cold hard truth, and why many of...

As a busy entrepreneur, you know that delegating tasks is the best way to grow your business, but then come the daunting questions: How do I find someone reliable? What if they don't have the skills or experience to get the job done right? Where in the world do I even start to hand things over? Trust me, I get these questions from entrepreneurs all the time just like you. You need to be able to fo...

Do you find yourself scrolling past articles with titles like "7 Ways to Increase Your Email Subscribers by 20%" or "How to Gain More Followers on Social Media" because they all say the same thing? You're not alone. It's called list fatigue and it'll ruin most of your marketing efforts if left unchecked.  List fatigue happens when people are over-exposed to lists that don't provide any new informa...

When growing your business, probably the most vital component, second to, say, your product, is your clients. Where would you be without them to market and sell to? If you're going to develop a regular relationship with these lovely people, you're going to have to onboard them! But does that mean personally interacting with each and every one of them? If you want the best results for your brand, i...

The global pandemic has reshaped the business world, and we were all forced to adapt or flounder. Despite the effect COVID-19 had on the worldwide economy, it's not shocking to learn that Facebook use has continued to grow since 2019. Its userbase has grown more than 12% to over 2.8 billion users monthly in the past two years! That's roughly 59% of the world's social media users. Over half on one...

The marketing game has come a long way since its humble beginnings. Commercial marketing as we know it came about later in the 19th century, evolving to what it is today – an inescapable part of growing your business. Now, knowing that you need a marketing strategy and enacting a marketing strategy are two different matters. I want to show you how a straightforward baby's first digital marketing s...