Digital Marketing Made Simple with Jennie Lyon

In today’s episode of Digital Marketing Made Simple, Customer-Centric Marketing: How To Use It To Your Advantage, Jennie dives into what customer-centric marketing is, why it's an important piece to the marketing puzzle, and how to use it to your advantage. What you will learn: 💥 Customer-centric marketing is a business philosophy that prioritizes the customer's needs and experience above all els...

Links For This Episode: 8 Steps to Automating Your Client Onboarding Schedule a free call with Jennie today! Get in touch with Jennie: JennieLyon.com jennie@jennielyon.com Book a Free Consultation Facebook Instagram Twitter LinkedIn Pinterest

In today’s episode of Digital Marketing Made Simple, The Best SEO Tips for Q4. Jennie shares actional tips with us today to give your business the boost it needs for a successful holiday season. The clock is ticking so you don’t want to miss this episode. What you will learn: 💥 What is SEO & Why it's Important? Search Engine Optimization (SEO) is an important part of any online marketing stra...

In today’s episode of Digital Marketing Made Simple, Do You Need to be on TikTok? Jennie sheds some light on the growth and marketing methods of TikTok. What you will learn: TikTok is the main social media platform for targeting a younger audience demographic.  There are five main TikTok Ad types and what they are.  Storytelling in marketing increases sales and retains followers.   What analytics...

In today’s episode of Digital Marketing Made Simple, 1 Successful Tweak To Speed Up The Customer Journey, Jennie shares 1 tweak that will not only speed up the customer journey, giving the customer an elevated experience but also will speed up revenue growth. What you will learn: 1. The five phases of the customer journey are Awareness, Consideration, Decision, Retention, and Advocacy. 2. Benefits...

In today’s episode of Digital Marketing Made Simple, 4 Types of Memberships That Will Make You More Money in Less Time, Jennie unlocks the truth behind tested and true membership models you can use to provide benefits to your audience at a monthly membership fee. We’re excited about this one, so let’s get into it! What you will learn: 1. Membership models highlight the value of your content and cr...

In today’s episode of Digital Marketing Made Simple, How to Plan Your Course Content Recording , Jennie helps you change how you approach your email list growth strategy so you can watch your subscriber number soar! What you will learn: Your course should teach people how to solve their specific needs Video is a powerful and effective medium to convey your message Plan out your locations, equipmen...

Jennie Lyon Digital Marketing Services Inc. helps you navigate how to unlock the mystery behind your email list growth strategy and teaches you how to entice mountains of new subscribers to your list! In today’s episode of Digital Marketing Made Simple, 5 Surprising Steps to Nailing Your Core Lead Magnet to Grow Beyond 1000 Email List Subscribers, Jennie helps you navigate how to unlock the myster...

Are You Sharing Your Authentic Self With Your Audience? Followers online are fickle creatures, and they can sense when they are being sold inauthenticity. To maintain trust with your audience, you must learn to bring your most authentic self to everything you post on social media. People don’t like being kept at arm’s length and do not like being lied to. So is it possible to cultivate authenticit...

In today’s episode of Digital Marketing Made Simple, Top 4 Ways a Quick Vacation Improves Your Business (+ Free Download) , Jennie helps navigate how to rediscover the value of stepping away to refocus, recharge, and reinvigorate your business! What you will learn: Working yourself to burnout is detrimental to your business Schedule and plan time off to recoup and come back refreshed Look for oppo...

In today’s episode of Digital Marketing Made Simple, Automation VS Outsourcing: Which One is Right for You? Jennie helps navigate how to balance automation with outsourcing to maximize efficiency and free up the time you need to grow your business! What you will learn: The value of automation and outsourcing The efficiency of balancing outsourcing with automation together How a digital marketing t...

In today’s episode of Digital Marketing Made Simple, How to Market Your Podcast , Jennie breaks down the ins and outs of marketing your podcast so you can maximize your reach and grow your listenership online! Links For This Episode: Jennie’s Podcast Workbook (free download!) Schedule a free call with Jennie today! Get in touch with Jennie: JennieLyon.com jennie@jennielyon.com Book a Free Consulta...

So you’re ready to build or upgrade your website, and you want something that will help you capture new clients, impress your existing ones, and build a strong brand presence, but you’re overwhelmed with the choices available online. In today’s episode, How to Create a SIX Figure Business Using Leadpages , Jennie Lyon will open your eyes to a little gem called Leadpages and how it’s got everything...

In today’s episode, How To Maximize Workforce Productivity With Flex Time Days & Weeks , Jennie Lyon explains the value in non-traditional scheduling structures and how you can utilize them to turn your workforce’s improved morale and work/life balance into maximum productivity for your business! By the end of this episode, you will learn: Rigid schedules are a source of unnecessary workforce...

Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I'm Jennie Lyon, and today I'm celebrating 100 episodes of Digital Marketing Made Simple! I've gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the best advice...

Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do!  In today’s episode, “ Not Sure What's Working in Your Marketing - Our Audit/Stra...

Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out! In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business! What you will learn: Email lists are collections of email addresses from peopl...

Jennie Lyon lays out the facts about the value of sales funnels and why you need to create a clear, concise path from interest to purchase for your potential clients and buyers! Learn how to remove the obstacles to purchase that are in your clients’ way and make it as easy as possible for them to commit to purchase!   In today’s episode, Jennie explains the value of building a dedicated sales funn...

Jennie Lyon explains the value in creating and maintaining an effective schedule calendar to both curate your attention toward all of the important corners of your business affairs, and also reveal opportunities to shift necessary but time-consuming tasks to a dedicated digital marketing team so that you can focus on your most favorite parts of running your business!   What you will learn: How to...

Jennie Lyon takes the anxiety out of planning your social media content with the help of her editorial and social media marketing calendars. By committing to one new piece of content per week, you’ll transform your engagement and see exponential growth across your social platforms! In today’s episode, I am going to show you: Why Editorial & Social Media Calendars Create Tremendous Growth + Fre...

In this new era, business owners need to be aware of the many stages their business may be in and of what it is they need to use. Cold emailing has been called spam in the past, but it is crucial for any business that needs to get attention or expand. It works because readers have control. In today’s episode, I am going to walk you through the process: How To Boost Your Funnel with Cold Outreach M...

Who doesn't want to make money while you sleep? I mean, we all do. There's nothing more rewarding than waking up, checking your phone, and cha-ching - you've got more money in the bank! I've been using passive income strategies for years, and I've found that products are an excellent option. However, if you don't take some necessary steps, your product will probably end up sitting on a sales page...

In today's digital times, customers can gain information on any product they want. Therefore, it becomes essential for businesses to understand buyers' persona and their journey to deliver informative content that can assist them and establish an authoritative position. But for this to happen, a successful content marketing funnel is necessary. In today’s episode, I am going to show you: How to Ma...

Blogging is one of the most popular ways to make money nowadays. In this new era, everyone and their mom seem to be starting a blog. But it's not as easy as it seems. One popular way bloggers make money is by displaying ads or products they believe in on their blogs. However, it's difficult to keep this kind of business going. To either monetize a blog or successfully create a business out of it,...

Social media is more than a media channel, it's a medium for emotional connection and connection between a brand and its customers. The right tone of voice and sincere empathy can have a powerful effect on customer satisfaction, loyalty, and advocacy. To build emotional connections with their audiences, businesses must reflect the culture of their customers.   By the end of 2022, social media will...