Digital Marketing Made Simple with Jennie Lyon

Last week's podcast episode was all about the ins and outs of auditing your website. This week, I'll be talking about auditing your social media presence. Social media isn't optional anymore; it's a necessary part of owning a small business, so you'll want to make sure your social media works for you! There are so many social media platforms out there, but don't let that scare you. I'll cover some...

I can already hear you asking: What is a website audit, and why should I do one? You built your website or hired someone to make it, so aren't you done now? The secret? A website is never done! New updates, features, and design trends come into play regularly. Maybe you were happy with the design a couple of years ago, but are you still content? Is it as effective as it could be, and optimized for...

Thirty years ago, one of the best ways for businesses to connect with customers was in their cars, due to the ubiquity of people listening to their radio on the way to and from work. In the classic spirit of "everything old is new again," we're now living in a time where people are consuming "radio" shows similarly: The only difference is the medium! Like radio, there are podcasts out there for an...

Webinars are a great way to prove your knowledge in your field. They let your clients see you "in person" and interact with you, something they may not otherwise be able to do. In this episode, we'll talk about the pros and cons of webinars (the pros definitely outweigh the cons!), why you'd want to host them, methods for repurposing webinars, and what to do after they air. Webinars are a great to...

SEO, or Search Engine Optimization, is vital for getting people to see your content, but not everyone knows how it works. Luckily, that's what I'm talking about this week! In this episode, I'll explain what SEO is all about, and more importantly, how you can tailor your site to fare better in search results. Proper SEO includes defining what you want to accomplish through optimization and how to r...

With how much work you put into your content, wouldn't it be good to get extra mileage out of it? Not only can you do this, but you should! Repurposing content for different mediums and formats is an essential strategy for getting the most return out of the time you put into creating it in the first place. Once you both understand and embrace the idea of reusing content, the question is, how? In t...

Just like it is when growing a business, consistency is key when it comes to content creation. Especially if you're using your content to feed your opt-ins and email list (which you should!), you will see the most growth by getting your messages out to people regularly. But once you know that, how do you go about making sure to deliver a new blog, podcast, or other content every week? That's where...

Proper onboarding for new clients is essential! Not only to make sure projects run smoothly from the beginning, but to cement a solid client relationship from the get-go. But it's no secret that this process can take a massive amount of time! The key, of course, is automating our client onboarding process. By automating basic, required tasks, you will be amazed at how much time you save. I hear fr...

This episode is all about lead magnets and why they're vital for any business. An effective lead magnet is a must to grow your email list, so in this episode, I dig deep into this topic. I'll cover everything from what a lead magnet actually is (with examples!), why they matter, and strategies for crafting effective messaging to convert people. I also share several types of lead magnets to help yo...

Did you know you can double even triple your marketing investment using Facebook and Instagram ads? It’s true. By using Facebook as a marketing platform, you can reach out to a vast group of potential prospects for a fraction of the cost compared to just a few years ago. In this episode, I share stats on users and metrics that will make it clear why Facebook and Instagram ads are so vital. I also...

While social media is an integral part of any business's online marketing, adding those social media followers to your email list is even more valuable! Growing an email list has been at the forefront of my business for years. In all of my digital marketing efforts over the past 20 years, email marketing has been the most fruitful. I've found that the return on investment with email marketing is 4...

It's both an ideal and important time to make sure your business has an online presence, so in this week's episode, I share my advice for pivoting your business online. Throughout the current crisis, I've seen companies both trying to maintain the status quo or freezing entirely. There are so many ways to adapt to the current climate, but not every business owner knows how to proceed. Things like...

Believe it or not, it really is possible to get an upcoming month's worth of social media posts complete and scheduled in a single day - I do it every month! You'll be amazed at how much time you can reclaim in your workday by doing this all at once, instead of trying to find time every day for it. In this week's episode, I share my advice on making this system work for you, broken down across ten...

How much time are you focusing on Instagram for your business? Small businesses are always looking to make the most of their marketing dollars. Generally, their budgets aren't huge, so they need to make the biggest impact possible for the lowest investment. That’s why you should be on Instagram! In this episode, I share my top ten tips for making the most of Instagram: 1: Hook, Why & CTA  2: W...