Digital Marketing Made Simple with Jennie Lyon

Growing a business is a challenging task. It becomes even more daunting when you're working with a limited budget. But what if I told you that you could significantly grow your business with just $500 a month? Yes, it's possible. And the secret lies in leveraging digital marketing and a virtual assistant. Digital marketing is a powerful tool for businesses of all sizes. It allows you to reach a gl...

Podcasting has become a powerful medium for storytelling, education, and entertainment. It's a platform that allows creators to connect with audiences on a personal level. But how do you ensure your podcast reaches the ears of those who would most appreciate it? How do you grow your audience and promote your podcast effectively? These are questions that many podcast creators grapple with. In this...

One trend in the ever-evolving digital marketing landscape has taken center stage: Social Media Stories. These fleeting, 24-hour posts have become a powerful tool for brands and businesses. But why are Stories so popular? The answer lies in their short-lived nature. Stories offer a fresh, engaging way to connect with audiences. They provide a sense of immediacy and exclusivity that traditional pos...

You know you should be marketing your business. Still, as a small business owner, you're most likely already wearing many different hats, and adding marketing to your never-ending list of to-do items can feel overwhelming.  If you don't have experience in marketing, it can not only feel overwhelming; it can be a rabbit hole that you get sucked into again and again. The solution? A digital marketin...

Email marketing is considered one of the most powerful instruments in a company's marketing toolkit. By utilizing email marketing, businesses cannot only connect with their target audience but also establish and nurture relationships with potential customers, drive sales, and increase revenue.  In this podcast, we will discuss the key strategies and tips for acquiring your first 1,000 email subscr...

In today's fast-paced digital landscape, it's crucial for small businesses to harness a wealth of resources to navigate the ever-evolving realm of online marketing. When executed with precision and foresight, online marketing can be a powerful tool for attracting new customers and expanding your business. Today, I’m offering insights and practical strategies to elevate your online presence afforda...

Hey there! 💫 Are you interested in taking your sales funnel to the next level and achieving remarkable success? If so, it's time to embark on an exciting journey towards unlocking your business's potential. Today, we'll explore sales funnels in depth and reveal the three secret weapons that can elevate your strategies and set you up for unstoppable revenue. This is an opportunity to equip yoursel...

Social media has become an integral part of our lives. It has changed how we communicate and interact with each other and how we operate our businesses. With millions of users on various social media platforms, it can be challenging for small business owners to stand out and connect with their target audience. One way to make your business stand out on social media is by showcasing your brand pers...

The pending TikTok ban has caused quite a stir among small business owners who have relied heavily on the platform to build their businesses.  With the potential loss of a significant marketing channel, it has become even more critical for small business owners to diversify their marketing strategies and explore other options.  Let’s jump into my favorite online marketing strategy that you OWN, wh...

As a small business owner, you know how important having a solid online presence is. However, with so many different marketing strategies available, it can take time to determine where to focus your efforts.  In this comprehensive guide, we'll dive into the five online marketing mistakes I often see small business owners and entrepreneurs make. I’ll highlight the marketing strategies you can use t...

From the moment I started my business, I’ve been focused on email growth. Studies have shown that for every $1 you spend on email marketing, the average ROI (return on investment is around $42). My email list is at 30k with great subscriber engagement! If I’ve said it’s once, I’ve said it a million times - you want to always be growing your email list in the background! Being a business owner is a...

Welcome to the era where remote teams reign supreme, and in the dynamic realm of digital marketing, they're not just a trend – they're the new normal. Picture this: cost savings, flexibility galore, tapping into global talent pools, and a productivity surge that's off the charts. But hey, let's keep it real – working from afar has its quirks. Communication hiccups, collaboration calisthenics, and...

According to a survey by Adobe, 38% of people will stop engaging with a website if the content or layout is unattractive. Moreover, 75% of consumers admit to making judgments about a company's credibility based on their website design.  What does this mean? A website redesign can help you attract more visitors, increase conversions, boost sales, and enhance customer satisfaction. In this guide, I...

Email marketing rocks! Sending emails? Super effective. Segmentation matters! But guess what? Subscribers aren't clones. They're unique, with different tastes and habits. So, ditch the generic emails; it's time to get personal because not all subscribers are cut from the same cloth. They've got different needs and vibes, affecting how they respond to your emails. Wondering how? Segmentation is the...

In a world where trends come and go like flickering candle flames, evergreen content is that steady beacon guiding your business's journey. It's not a quick story that vanishes; it's a narrative echoing through time. So, why should you care about evergreen content for your business? It's the solid ground where your brand story stands, unaffected by passing trends. We'll explore the art of crafting...

If you haven't dipped your toes into the Instagram Stories pool, let me fill you in. These are snappy, attention-grabbing videos or photos that vanish into thin air after a mere 24 hours. You'll spot them right at the summit of your Instagram feed, and with a gentle tap or swipe, you dive into a world of momentary magic. Now, you might be wondering, why are Stories such a game-changer in the realm...

Today, we're diving headfirst into a game-changer: the Social Proof Game. But first things first – what exactly is social proof? Well, it's the secret sauce that can transform your business landscape. Social proof is when people look to others for guidance, especially in decision-making. It's that powerful force shaping opinions and actions. Now, why should you care? Social proof is the real deal...

Content remixing. It's not just a trendy term; it's your ticket to boosted reach and SEO success. Imagine crafting a killer blog post and then picture that content reaching a wider audience, not just once but multiple times. That's the magic of content remixing. It's about making your existing content work smarter, not harder. In this episode, I go over the following: 🔹Understanding Content Remix...

I'm thrilled to dive into a crucial topic today: lead generation and conversion. We all know that generating leads is the first step to growing your business, but the real magic happens when you can successfully turn those leads into paying customers. It's the ultimate challenge, right? Well, guess what? If you're feeling a bit stuck or overwhelmed when it comes to converting your leads into sales...

In today's business landscape, the demand for remote assistance is rising. If you're a small business owner, you've likely contemplated hiring remote help to grow your business. Two key roles to consider when seeking assistance are the virtual assistant (VA) and the virtual digital marketing team. We offer both at Jennie Lyon Digital Marketing & Virtual Assistant Services! While our virtual as...

Hey there, fabulous entrepreneurs! 🌟 In the ever-evolving world of education, we've seen a major shift towards online workshops. It's like the virtual red carpet for sharing your genius with a global audience! As we're dancing into 2024, this trend is still on fire, fueled by the remote work revolution and the explosion of virtual events. From whipping up content that's practically magnetic to ri...

Hey there, fellow business owners! Ever feel like you're in a maze trying to keep your online ventures afloat when economic downturns hit? I get it. Just the hint of a recession can spark worries about whether our clients and customers will keep the cash flowing.  So, buckle up, we've got the smarts, the strategies, and the solutions to not just weather the storm but to shine in the midst of it. T...

In the whirlwind of online marketing, we're constantly hunting for strategies that not only capture attention but supercharge our growth. Get ready, because I'm about to introduce a bona fide game-changer that's truly a digital force to be reckoned with – enter the unrivaled powerhouse that is email marketing! Now, let's dive into why email marketing is an indispensable tool in your marketing arse...

Hey there, my entrepreneurial friends! Let's dive into why LinkedIn has become an absolute must-have for small business owners and go-getter entrepreneurs. With its robust features and an expansive network, LinkedIn brings a world of opportunities to the table – think brand building, valuable connections, powerful partnerships, and the creation of a thriving business community. Now, let's talk Lin...

Hey there, lovely entrepreneurs! Having a robust online presence is an absolute game-changer for any business eager to make waves and reel in more customers. I mean, who doesn't want to stand out in the digital crowd, right?  But let's be real, my friend, the digital marketing universe is a vast, swirling galaxy of tactics and strategies. It's like trying to choose your favorite flavor at an ice c...