Digital Marketing Made Simple with Jennie Lyon

Jennie dives into cost-effective strategies for implementing social media ad campaigns suitable for businesses at any growth stage. She provides actionable insights on maximizing ROI without exceeding your budget. In this Episode, Jennie discusses: Understanding Budget-Friendly Ad Strategies: Learn how to design ad campaigns that align with your financial resources. Platform Selection: Discover wh...

In this episode of Digital Marketing Made Simple , host Jennie Lyon discusses effective strategies for running social media ads on a budget to grow your business. She provides actionable insights to help you navigate the complexities of paid social media advertising without overspending. Key Takeaways Assessing Readiness for Ads : Determine if your business is prepared to invest in social media ad...

As they prepare for holiday promotions, my clients often ask, “How can I stand out from the competition during the holidays?” While I get asked about being competitive all year, the answers are slightly different this time of year. Holiday promotions have a unique energy and strategy, so I’m sharing how you can make your online business more competitive over the next several weeks. Let’s dive in!...

Jennie Lyon shares strategies to maximize your digital marketing budget during the holiday season. She provides actionable insights to help you allocate resources effectively and achieve a higher return on investment (ROI). In This Episode, Jennie Discusses: Prioritizing Your Winning Promotions : Focus on campaigns that have historically performed well to ensure optimal use of your budget. Investi...

We’ve talked about preparing for your Black Friday and other holiday sales (which hopefully you’ve already started, if not finished), but have you also prepared for what your marketing strategies will be AFTER those sales are over?  Just because someone has already completed a purchase with your business doesn’t mean their lifetime value as a customer stops there. You can continue to nurture and m...

With only a few weeks left until the holiday season begins and those end-of-year deadlines close, many of my clients are focusing on increasing their total revenue for 2024.  If you’ve been following me for a while, you might have noticed I’m strategy-focused. I don’t do things just to do them… and I’m constantly looking at my business and trying to find ways to improve and streamline my processes...

Links for This Episode : – Marketing Office Hours – Discover Your Digital Marketing Success Path – How to Use Our Digital Marketing Team – Schedule a free call with Jennie today Get in touch with Jennie : -Free Consultation: https://jennielyon.com/chatwithjennie -Website: jennielyon.com -Social Media: @jennielyonmarketing Rate, review, and subscribe to Apple Podcasts. If you like what you hear on...

We are in Q4, and I know you are focused on hitting your end-of-year goals and maximizing what could be the most lucrative time of year for your business.  To do that, you need to take a step back and examine how everything is converting currently so you know what to improve. But… how do you interpret what you need to do next?  I’m going to walk you through exactly what I look for when I do a sale...

Happy October, and more importantly, Happy Q4 to you online business owners!  Now, if you’re wondering why I’m celebrating, it’s because online businesses tend to see their best profits in the last three months of the year. Part of this is because of all the wonderful seasonal sales and gift-giving holidays, but I’d argue what’s more important is your strategy for increasing your sales and profits...

I’ve been a digital marketing agency owner for over 20+ years, and needless to say, my business has changed so much in the last two decades. What worked for me fifteen, ten, or even two years ago doesn’t necessarily work today. I’m constantly looking at my business and trying to optimize, refresh, and revamp my current sales funnels, and I always recommend that my clients do the same.   But I was...

Strategic organic content is the backbone of any successful digital marketing strategy, including in written, audio, and video formats. As an online business, your organic content is an opportunity to showcase your expertise, build trust, create a genuine connection with your audience, and attract your ideal clients.  But here’s the catch—not just any content will get these results. You can’t crea...

You’ve been working hard on growing your email list with a free offer, which we call a lead magnet, and it’s been creating some new contacts for your email list. But, those contacts aren’t converting into paying customers,   Today, I’m going to troubleshoot this very common problem with you and see if you can identify which opportunity for improvement you can find for your online business. Let’s g...

Running a successful online business is not for the faint of heart. Building your business from the ground up takes strategy, grit, determination, and TONS of work. As business owners, we know that work is worth it, but what if you’re missing an essential element that’s holding you back?  When I talk to online business owners, they usually blame their lack of social media followers, absence of an...

Sometimes, I think about how much things have changed since I started in the digital marketing industry over 23 years ago. Inevitably, those thoughts always make me think about how things will change in the future.  With social media and the online space being about grabbing attention, the trends are the big things to follow. The trends I’m talking about today are more about how your online busine...

First, I want to highlight that this is our 200th blog from Jennie Lyon Digital Marketing… which seems unbelievable.  For this 200th blog, I was thinking of doing something different. I decided to share some controversial online business digital marketing opinions that I hold as a digital marketing agency owner with over 23 years of experience.  Believe me, I’ve seen it ALL. There are things that...

From experience, I can say that launching a new offer can be exciting, inspiring… and also very overwhelming. You’re excited to put something new into the world, and you’re ready for your business to reach the world in a new way… but you’re on pins and needles, hoping your launch will be a success.  As a digital marketing agency owner for 23 years, I can confidently say I believe I’ve seen it ALL...

If you’ve been considering outsourcing your marketing to an outside professional, but you’re not sure WHO to trust to take your business to the next level- this one’s for you!  As the CEO of a full-service marketing agency, I’ve had many clients share their horror stories from working with other marketing “professionals” and the red flags they missed before hiring them. As someone who has been in...

As the CEO of a digital marketing agency, I have the privilege of working with businesses that are just starting out to multi-million dollar corporations. After over twenty years in this business, I can tell you that there's a major indicator of future success for online businesses. Businesses bound to succeed understand that marketing is an INVESTMENT, not an expense.  But how does spending money...

What I love about running a digital marketing services agency is playing detective. When you're running an online business, things are not always what they seem. I love working with my team to help business owners figure out the REAL reason for their challenges and struggles.  You're here because you feel like something is "off" with your business, but you can't put your finger on it. If you're fa...

Launching a new offer is a huge milestone in your business. No matter how much time and planning has gone into this new offer of yours, you've probably had a moment of worry about what happens if no one purchases this new offer. So, today, I'm giving you some expert marketing strategies that we implement for our clients launching a new offer to be set up for success. Launching a new offer effectiv...

Hey there, friends! Today, I'm thrilled to discuss one of the most critical topics for any business owner: understanding the difference between a marketing strategy and a marketing plan. These two elements are foundational to any successful marketing effort, and knowing how they complement each other can significantly impact your business's growth and success. Let's break it down in detail. Conten...

Hey there, small business owner! I get it—running a business is no small feat, and when your marketing efforts hit a wall, it can feel like you're spinning your wheels. You’ve got some great paid offers, but without a steady income stream, it’s like you’re riding a roller coaster of feast and famine. You've been writing content, posting on social media, and sending the occasional email, but someth...

You only have a few moments to capture the attention of your audience. Once you have their attention, how do you keep it? Enter the lead magnet. A lead magnet is your secret weapon to grabbing their attention with a value-packed free offer that they can’t ignore. And you can keep their attention by nurturing those relationships.  How do you create a lead magnet that resonates? It’s a combination o...

Starting a membership program can seem daunting. Especially when your audience size is small. You might be asking, "Can I start a membership with a small audience?" The answer is a resounding yes. In fact, a small audience can be a powerful asset. It allows for a more personal connection. It fosters a sense of community. This podcast will guide you through the process and provide actionable insigh...

Creating killer content each week is no small feat. It requires a deep understanding of your audience, a knack for storytelling, and a strategic approach. But why is content so important? As you most likely know, content is king. It's the lifeblood of your online presence, the fuel for your marketing engine. Good content can attract, engage, and convert your audience. It can turn strangers into fo...