Digital Marketing Made Simple with Jennie Lyon

Hello, online entrepreneurs! Today, we're about to explore an intriguing topic that might be off your radar: micro-moment marketing. If you're wondering what on Earth micro-moment marketing is, don't worry; I've got you covered. Let's dive deep into the different stages in your marketing funnel and how to use micro-moments in online marketing, decipher what they entail, and discover how they can b...

Hello, dear readers! In recent years, short-form videos have taken the digital marketing world by storm.🎥 Platforms like TikTok, Instagram, and YouTube have paved the way for you to captivate your audience with bite-sized content that's both engaging and memorable. These videos allow businesses like yours to convey their brand messages quickly and effectively while leveraging the power of visual...

Hey there, my amazing entrepreneurs! Jennie here! Today, we're diving deep into one of my all-time favorite topics: email marketing. 💌 I'm a firm believer in the power of email. It's not just about sending messages; it's about building relationships, nurturing your audience, and ultimately, growing your business. So, grab your favorite beverage, cozy up in your comfiest chair, and let's unlock 10...

Today we're diving into a topic near and dear to my heart – social media. And a question I get asked over and over again, “Is social media necessary for my online business?” When you seamlessly fit social media marketing into your digital marketing strategy, it becomes a game-changer for achieving online success. Let's delve deeper to help you unlock its incredible potential and answer the questio...

Today, I'm diving deep into the world of high-converting websites. In this digital age, having a website that genuinely connects with your audience is a game-changer. It's not just a website; it's your secret weapon for turning visitors into raving fans and boosting your business. 🔹The Power of a High-Converting Website 🔹The Consequences of Neglecting Your Website's Story on Conversion Rates 🔹T...

In today's ever-evolving digital landscape, the power of online learning has never been more evident. I’ve been helping individuals like you unleash their potential through online courses for over a decade. Let's dive into why choosing the right course topic is a game-changer for your online course journey. Here's what we'll be covering: 🔹Embracing Your Expertise and Passion 🔹Navigating Market D...

Hey there! I'm excited to dive into the world of SEO with you. In today's digital age, having a robust online presence is a game-changer for small business owners like you. Search Engine Optimization, or SEO, is at the core of this digital success, a buzzword you've probably heard. But what exactly is SEO, and why does it matter? Here's what we'll be covering: 🔹Understanding the Buzz around SEO a...

Welcome, course creators! Whether you’ve always been thinking about creating an online course or you’ve already started an expedition into the exciting world of online course development, I'm not just here to guide you through the process! I'm here to equip you with the knowledge, strategies, and wisdom you need to conquer the challenges and pitfalls that await on this exhilarating journey. Online...

Welcome to the age of cutting-edge technology and marketing marvels! Remember in 1999 when The Matrix caused such a stir with the idea of simulated reality and machines running the world? While we're thankfully not living in that doomsday scenario, we have to recognize the digital elephant in the room because a lot of people are starting to wonder: With artificial intelligence (AI) becoming the ne...

Hey there, my fellow digital creators! I'm thrilled to dive into the exciting world of short-form videos with you. As entrepreneurs, we know that grabbing our audience's attention in a heartbeat is the name of the game. Today, we're embarking on an epic journey to uncover the unique powers of two short-form video giants: TikTok Reels and YouTube Shorts. So, grab your favorite cup of coffee, get co...

You know as well as I do that social media is the heartbeat of your business. It's where the magic happens, connections are made, and your brand shines bright like a diamond. But, hey, let's be honest – you can't just post anything and hope for the best. That's where I come in! In today's blog post, we're diving deep into the world of social media content – all the juicy stuff that will make your...

In today's fast-paced digital world, where attention spans are shrinking, video marketing has become a powerful strategy to captivate audiences and promote your brand effectively. With the rise of platforms like YouTube, TikTok, and Instagram, incorporating video content into your marketing campaigns can lead to significant growth and higher customer engagement. This week we delve into video marke...

In this digital age, the demand for online learning has skyrocketed, providing entrepreneurs, educators, and professionals with ample opportunities to share their expertise and create profitable online courses. However, with countless possibilities and niches available, it's crucial to navigate this landscape strategically. So, let's embark on a journey to discover your ideal online course and set...

When you automate your email marketing, you not only save time but more importantly, you boost engagement with your ICA (ideal client avatar), nurture those relationships by building the know, like, and trust factor, and warm them up so at some point in your automation, they become paying customers!  In this blog post, we'll explore why you need email marketing, how email marketing is the key to n...

Small business owners always look for ways to make more money in our online business. But there are so many strategies, tactics, tips, and tricks knowing where to focus your efforts can be overwhelming and very challenging. We offer all of our clients a marketing audit as it gives a holistic overview of your marketing efforts. It allows you to easily see what's working, what isn't and could be imp...

If you own a business, you NEED StoryBrand marketing! By now, you’ve probably heard a lot about StoryBrand marketing. If you’ve somehow missed it, here's some backstory. Building a StoryBrand was written by Donald Miller in 2017, it’s a framework that shows you how to simplify your messaging, giving you the advantage over your competitors by helping your audience understand the benefits of using y...

Cold outreach can be an effective way to connect and market to your potential clients, partners, or influencers. However, it's crucial to strike the right balance between being personable and avoiding a pushy sales approach. If you come off as spammy, your open rates will be terrible and your response rates worse than that. In this article, we will discuss the seven essential steps to help you cra...

Lead conversion isn't just about getting eyes on your website; it's about grabbing their attention (and email address!), nurturing them, and converting them into paying customers. It's about creating an incredible customer journey and user experience that's so compelling that leads can't help but come back for more! In this week's episode, Jennie talks about:  🔹What Is A Lead Conversion Funnel 🔹...

Upselling can be an incredibly effective marketing tool in your funnel, allowing you to increase the average order value and obtain additional revenue. When someone becomes a lead, they've already shown interest in your business, but the only way to separate those lookers from buyers is to ask for the sale! In this episode, Jennie talks about: 🔹What is a Tripwire? 🔹Why Do I Need a Tripwire? 🔹Ho...

How often do you sign up for a brands emails? If you’re like me, you most likely only subscribe to an email list if you KNOW you’re going to get VALUE from the emails. Because let’s face it, there are certain brands that I absolutely adore, but I’m only signing up for their newsletters if I believe in what they promote and the stories that they tell in their emails. BONUS, if their emails make me...

Have you ever been sitting in traffic thinking to yourself, Dang, I wish I could get traffic like this to my website? If you are stuck at stagnant levels of growth or if you're searching for ways to get more traffic into your ecosystem, you are not alone! There are a lot of things you can do to drive more traffic into your world, but more importantly once you get the traffic, you need to convert i...

Wouldn’t it be great if you could finish all your content creation without ever breaking a sweat, and without feeling like there just aren't enough hours in the day? Well, believe it or not – with content batching, that dream can become a reality. Batching is an incredibly powerful way to streamline your workflow while producing high quality pieces of content. Whether you're a business owner looki...

In this episode, Jennie covers everything you need to know to create a video content marketing strategy!   Key Points: 🔹The Importance of Having a Video Content Marketing Strategy 🔹Video Content Creation Can Feel Overwhelming 🔹Set Video Marketing Goals 🔹Know Your Audience 🔹Establish a Video Content Plan 🔹Choose the Right Editing Software or Team 🔹Make Sure Video Content is Mobile Optimized...

In this episode, I will cover several of my essential tips for curating and cultivating your Instagram feed. I’ve done the heavy lifting for you! I’m going to show you how to cultivate your following on Instagram and take the stress out of running on the social media treadmill.  Key Points 🔹 Take the Stress Out of Planning Your Instagram Content 🔹 Help Your Followers Find You 🔹 Use Appropriate...

In this episode, Jennie will be discussing the seven steps for getting started with podcasting! Creating high-quality podcast content can be time-consuming and challenging, but outsourcing your podcast team can help you focus on creating great content while the experts handle the technical and administrative details.  Key points: 🔹What is a podcast?  🔹What podcast equipment do I need?  🔹Getting...