Wheelhouse DMG

Digital Clinic

Business EN ↓ 53 episodes

The podcast that goes deep on critical digital marketing trends, strategies, and tactics for the healthcare and medical device industries. Each episode brings you expert guests sharing the knowledge, insights, and advice that healthcare marketers need to be successful in this complex and rapidly evolving digital landscape.

Be sure to visit the podcast's website and support the creator: www.wheelhousedmg.com

Author

Wheelhouse DMG

Episodes

How UX Aligns Business, Brand, and Digital Transformation 24.04.2024 52:00

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conv...

Data, Privacy, and the Future of AI in Digital Advertising 17.04.2024 56:21

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance...

Cracking the Code on Healthcare SEO 28.03.2024 22:03

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites .  Jen Floyd, Director of Digital Strategy at Wheelhouse D...