Digital Clinic

Explore the intricate world of digital privacy with John Pestana, CEO at ObservePoint, from debunking common cookie misconceptions to advocating for user control over personal data. John highlights ObservePoint's compliant web governance solution, while sharing compelling insights from his entrepreneurial journey, revealing how empathy and generosity have shaped his business approach. You’ll also...

David Mihm, partner at Near Media and renowned local SEO expert, shares his perspective on how Google's antitrust and regulatory challenges, coupled with the rise of AI, are reshaping search marketing. With insights from his research at Near Media, David offers a unique view into the diversification of search, the evolution of user behavior in healthcare, and what an AI-powered future means for di...

Gain insight into how serial entrepreneur and CEO at Delight Labs, David Niu, has cracked the code on leveraging PR to drive sales and increase business value. David emphasizes the importance of using “data as currency” and shares how this strategy has played a pivotal role in his journey of founding and exiting three successful companies. He reveals his methodical approach to PR at Delight L...

In this inspiring conversation, Charles Bryce, CEO of Charlin Health Services, shares how his family-owned hospice and home health care company is redefining patient care in Dallas, TX. Starting from humble beginnings in his family's living room, Charlin has grown into a thriving organization serving over 600 patients annually while maintaining its core values of faith, family, and exceptional car...

In this “All About AI” episode of The Digital Clinic, Dr. John Scott, Chief Digital Health Officer at UW Medicine, explores how artificial intelligence is reshaping healthcare delivery and medical research. From reducing physician burnout through automated charting to enabling groundbreaking discoveries in protein design, Dr. Scott shares insights on AI's current impact and future potential in med...

Boaz Ashkenazy , CEO and co-founder of Augmented AI , joins us this week for our “All About AI” series to explore the delicate balance between AI integration and human capabilities in modern organizations. Boaz shares his extensive experience leading augmented reality and AI teams to demonstrate how businesses can effectively implement AI while preserving and enhancing the human element. Through p...

Mike King⁠ , CEO of iPullRank⁠ and acclaimed conference speaker, pulls back the curtain for an inside view on how AI, search, and digital marketing are evolving in our third “All About AI” episode. Mike sits down with Aaron to dive into how AI is transforming digital marketing - and search landscape in general, what Google's antitrust testimony reveals about how search really works, and...

For the second installment of Digital Clinic's "All About AI" series, we dive into the secretive world behind the development of Amazon Alexa with Al Lindsay, the third person hired into the Alexa group and former VP of Alexa Engine Software at Amazon. From the early clandestine data collection efforts dubbed 'Amped,' to the challenges of far-field speech recognition, Al provides a detailed accoun...

Kevin Madden, Assistant Vice President of Web Experience at Providence, joins Digital Clinic this week to discuss the future of digital healthcare marketing. In this insightful episode, Kevin shares Providence's approach to creating personalized, localized web experiences that guide patients through their healthcare journey. He emphasizes the importance of leveraging user-generated content, such a...

During Tealium’s Digital Velocity conference, Aaron had the chance to connect with Nirmal Vemmana, Product Lead for Healthcare and Life Sciences at Tealium, to discuss the company's latest offering, Tealium for Healthcare. Nirmal dives into how Tealium has been working in the heavily regulated healthcare space since 2013 and how their partnership with Wheelhouse has helped them navigate the comple...

Join Rob Anderson, Principal CDP Strategist at Tealium, as he explores the world of Customer Data Platforms (CDPs) and their role in personalizing customer experiences. Rob shares insights on leveraging CDPs for use cases such as cart abandonment, website personalization, and healthcare marketing, while maintaining data governance and regulatory compliance. He highlights the importance o...

In this episode of the Digital Clinic, Aaron Burnett is joined by Catherine Carr, Founder and Chief Inspiration Officer of Vitamin C Creative, to discuss the power of brand strategy and how it can define and differentiate your business from competitors. Catherine shares her wealth of knowledge from working in content and marketing roles at Microsoft, Cranium, and Hasbro, to founding her own brand...

Explore the impact of AI on healthcare information delivery, the challenges and opportunities presented by Google's AI Overviews in search results, and the implications of HIPAA guidelines for digital marketing in healthcare with David Patton, Senior Director of Content Strategy at Fred Hutch Cancer Center. Patton brings attention to creating high-quality, expert-driven content to stand out in the...

In a world where AI is increasingly dominating marketing strategies, how can marketers stay relevant and continue to deliver value to their clients? In this insightful episode of Digital Clinic, Aaron Burnett engages in a captivating discussion with Ian Lurie, a seasoned digital marketing expert and Founder and former CEO of the acclaimed agency Portent. Together, they explore the critical importa...

Hear from Monique Trulson, Senior Director of Global Digital Marketing at Insulet, as she shares her fascinating journey from meteorologist to digital marketing leader in the MedTech industry. Monique discusses the remarkable evolution of digital marketing, the challenges of balancing privacy and the role of compliance with personalization, and the importance of empathy in connecting with audience...

Dig into the ever-transforming realm of digital analytics and marketing, as privacy regulations continue to shape the way companies collect and use customer data.   Laura Chase, Senior MarTech Strategist at Wheelhouse, emphasizes the importance of embracing privacy rather than fighting against it, while advocating for healthcare organizations to take control of their own data by implementing...

In this episode of Digital Clinic, guest Paul Weinstein, General Manager at Wheelhouse DMG, dives into the complex world of HIPAA-compliant data solutions. The discussion covers the tightening of privacy regulations and how healthcare organizations can maneuver these difficult changes by developing a platform-agnostic approach. Aaron and Paul further explore the key components of a successful HIPA...

Understand the impact of Apple's iOS updates and the evolving privacy landscape on digital advertising, particularly in the healthcare industry, with Alex Martin, Associate Director of Digital Advertising at Wheelhouse DMG.   On this episode, we explore how advertisers can adapt to these changes by leveraging first-party data, implementing innovative tracking methods, and focusing on creative...

Craig Nishizaki, Head of Business at UpTop, joins Aaron to discuss the pivotal role user experience (UX) design plays in aligning business objectives, brand identity, and digital transformation. Learn how the UX design process has evolved over the years, transitioning from simply creating aesthetically pleasing screens to becoming a strategic partner that drives measurable business value. The conv...

Dive into the complex world of data privacy, advertising technology, and the future of AI in digital marketing with Ted Sfikas, Field CTO at Amplitude. Together, Ted and Aaron discuss the strategies employed by major players like Google, Apple, and The Trade Desk in navigating privacy regulations while still providing effective advertising solutions. The conversation also touches on the importance...

In 2024, organic search will remain a major channel for healthcare providers. So where should healthcare providers invest to succeed in organic search? In the first episode of the Digital Clinic podcast, we dive into the crucial findings from our recent study, Decoding Healthcare SEO: Unveiling the Tactics of Top-Ranked Provider Sites .  Jen Floyd, Director of Digital Strategy at Wheelhouse D...