Digital Clinic

Healthcare buying committees are large, slow-moving, and full of stakeholders with competing priorities. Adam Turinas understands this from both sides of the table. Before founding Health Launchpad, he spent years running a health tech company navigating the same complexity his clients face today. In this episode, he shares how to approach account selection, map buying committees, and build measur...

In this milestone 50th episode of Digital Clinic, we celebrate by revisiting the most insightful moments from our previous conversations with industry leaders in healthcare marketing. Join me as we explore the unique challenges and opportunities faced by med tech marketers in a privacy-first, highly regulated environment. We’ll discuss how to effectively engage consumers (formerly known as patient...

In this episode of Digital Clinic, we tackle the pressing challenge of navigating shifting compliance rules in healthcare marketing without sacrificing performance. Join me as I speak with Richard Chapman, an experienced privacy officer and founder of Syndalos, who shares invaluable insights into the evolving landscape of state-level privacy regulations. With federal guidance becoming less clear,...

In this episode of Digital Clinic, I dive into the transformative potential of media mix modeling for privacy-first marketers in healthcare and med tech. With cookie deprecation and new regulations reshaping how we track and measure success, conventional attribution methods are proving inadequate. I chat with Michael Wiegand, Director of Marketing Sciences at Wheelhouse DMG, who shares his journey...

Abby Lovett spent 26 years at the world's foremost PR agencies doing the kind of work AI is worst at: building credibility that cannot be bought. Now, as founder of CTP Visibility Advisors, she's making the case that the AI visibility challenge facing brands today isn't an SEO or a GEO problem. It's a narrative and credibility problem, and that's always been PR's turf. In this episode, Abby and Aa...

Great content doesn't sell, it serves, and Courtney Patterson has built her entire marketing philosophy around that distinction. Courtney is the Content Strategist and Marketing Lead at Implant Direct, with a career spanning FinTech, SaaS, and medical device across some of the largest companies in the world. Along the way, she developed a content framework rooted in three questions: Why me? Why no...

In this episode of Digital Clinic, I'm joined by Bridget Linebarger, founder of Springbridge, as we explore how patient-centered thinking enhances MedTech marketing performance. With over 20 years in the industry, Bridget emphasizes the importance of understanding the full spectrum of the patient journey—starting from their initial diagnosis to life beyond the hospital. We delve into user journey...

In this episode of Digital Clinic, I sit down with Erika Bigelow, founder of Do Good Today and former Wheelhouse alum, to explore the transformative power of corporate volunteering. We discuss the vital role that generosity plays in fostering a strong workplace culture and enhancing employee satisfaction. Erika shares her insights on how to effectively match companies with meaningful causes, the i...

In this episode of Digital Clinic, I sit down with Todd Weinstein, Director of Digital Marketing at NeuroPace, to explore the intersection of data privacy, AI, and healthcare marketing. With over two decades of experience, Todd shares insights on effectively tying marketing efforts to real business outcomes in a highly regulated environment. He discusses the importance of humanizing AI-driven camp...

In this episode of The Digital Clinic, we explore the patterns shaping healthcare marketing and health IT with John Lynn, Founder and Chief Editor of Healthcare Scene, the organization behind Healthcare IT Today and the Swaay. Health community, two of the most recognized names in healthcare media. John shares his perspective on the current state of healthcare marketing, drawing on nearly 20 years...

In this episode of The Digital Clinic, we explore the rapidly evolving landscape of healthcare marketing with Mari Considine, Chief Brand & Marketing Officer at Acenda Integrated Health, where she's spent over a decade transforming how the organization understands and values marketing's business impact. Mari shares the concept of "two different internets", explaining how search behavior on traditi...

In this episode of The Digital Clinic, we explore the dramatic transition from consumer-packaged goods to medical device marketing with Michel Montenegro, Global Digital Lead & Content Operations Manager at a global medical device organization. Michel shares his journey from executing performance marketing at billion-dollar CPG brands like Procter & Gamble, Unilever, and Kimberly-Clark to navigati...

In this episode of The Digital Clinic, we explore the evolution of AI in healthcare content strategy with David Patton, Senior Director of Content Strategy at Fred Hutchinson Cancer Center. David shares his dramatic transformation from viewing AI as an existential threat to content professionals to embracing it as a capacity multiplier that enables expert teams to accomplish more without sacrifici...

In this episode of Digital Clinic, we delve into the critical intersection of compliance and performance in healthcare marketing with experts Michael Regan and Emily Brooks from Wheelhouse Digital Marketing Group. They share insights from their Ultimate Guide to Compliance Monitoring and Auditing Tools, emphasizing the necessity of third-party monitoring to uncover hidden technical debt and ensure...

In this episode of The Digital Clinic, we explore the transformation of performance marketing in regulated healthcare with Ethan Peterson, Performance Marketing Manager at Vibrant Wellness. Ethan shares how privacy constraints have removed the "crutches" of easy retargeting and precise tracking, forcing marketers to develop stronger creative, clearer messaging, and a deeper understanding of the cu...

In this episode of The Digital Clinic, we explore the evolving landscape of healthcare digital marketing with Ashley Anderson, Director of Digital Marketing at Adventist Health. Ashley shares practical insights for navigating the intersection of authentic storytelling, HIPAA compliance, and AI innovation, from creating genuine connections with healthcare providers on camera to building first-party...

In this episode of The Digital Clinic, we explore the architecture behind HIPAA-compliant data warehouses with Michelle Jennette, BI Specialist at Wheelhouse DMG, as she walks us through the normalization processes and pipeline structures that enable privacy-first marketing analytics. Michelle shares the insights we've gained building data infrastructure for healthcare and other regulated industri...

In this episode of the Digital Clinic, we talk with K Royal, Global Chief Privacy Officer & Deputy General Counsel at Crawford & Company, about how different cultures approach data protection and why it matters for your marketing strategy. From Europe's human rights framework to Asia's honor-based systems and America's commercial model, we uncover how these fundamental differences shape the way yo...

In this episode of The Digital Clinic, we dive into building a privacy-compliant MarTech stack with Paul Weinstein, President at Wheelhouse DMG, as he breaks down the comprehensive 12-category guide we created to navigate demanding privacy environments. While evaluating MarTech tools at the intersection of privacy and performance, Paul shares practical insights for building your own compliant mark...

In this episode of The Digital Clinic, we dive into the rapidly shifting privacy enforcement landscape with Alysa Hutnik, Privacy and Information Security Practice Chair and Partner at Kelley Drye & Warren LLP. Alysa shares practical insights for navigating what she calls "a reckoning in digital privacy", from understanding the complex web of federal and state regulations to building consent-based...

In this episode of the Digital Clinic, we dive into the evolving landscape of healthcare data compliance with Adam Putterman, Co-founder of Ours Privacy, discovering how his company charted a new course from a telehealth platform to a HIPAA-compliant customer data platform that's reshaping healthcare marketing. The conversation reveals the significant transformation healthcare organizations are na...

In this episode of the Digital Clinic, we explore the strategic implementation of AI in healthcare marketing with Diane Hammons, Director of Digital Engagement at WG Content, uncovering how forward-thinking organizations are navigating regulatory requirements while unlocking AI's potential. The conversation reveals practical insights into how LLMs are fundamentally changing healthcare marketing, f...

In this Digital Clinic episode, Justin Smyth , Director of Business Solutions at Wimmer Solutions , draws from his experience at major brands like Microsoft and Nordstrom to explore how privacy regulations are fundamentally reshaping digital marketing. As traditional tracking methods are increasingly less viable, Justin explains why first-party data has become the foundation for effective marketin...

Join Mike Julian , Principal Consultant for Population Intelligence and Activation at Definitive Healthcare , for an in-depth conversation about the transformation of healthcare data strategy in this episode of the Digital Clinic. The discussion reveals how healthcare organizations can overcome the constraints of first-party data through tokenization technology, addresses the future of healthcare...

In this episode of the Digital Clinic, we explore the evolving privacy landscape with Jodi Daniels , CEO of Red Clover Advisors and co-host of the podcast ' She Said Privacy/He Said Security.’ With over 25 years navigating the intersection of digital marketing and data privacy, Jodi reveals how building trust through smart privacy practices can unlock new opportunities for growth.   Jodi prov...