Digipreneur FM

The JTDA facilitates the exchange of information and views, and the alliance fosters networking links between ICT industry experts, IT professionals, academia, enterprise, and IT enthusiasts to encourage new thinking, education, and career advancement opportunities.   In this episode of Digipreneur Live, we meet with the President, the VP of the JTDA and the past President...Mr. Adrian Dunkley, Tw...

Have you been unsure about starting a blog in fear that blogs may be dead? The great news is that blogs are alive and thriving still in 2022 and the readership has grown by over 12% in the last 5 years. Think about it, the #1 used platform for information is Google with over 9.5 billion searches per day and for every search we conduct, what do we see as a result? A link to an article/blog on a web...

In ep 74, we dive into 4 reasons why you should start looking at how you can blend digital & traditional channels to build your overall digital presence. We are quick these days to dismiss print, radio, and TV and say that nobody consumes these channels anymore, possibly due to our own habits but these channels still offer immense value. Let's look at how we can blend these channels, to maximize o...

In 2022, I had to get to a place mentally where I could give myself permission to no longer play it safe within my brand & industry. Playing it safe in your business, being politically correct, and fitting in, will have you undervalued, broke or meeting the bare minimum and most of all, your brand will not stand out from the noisy digital world. The business community plays it safe in the Caribbea...

In marketing, the one thing you can never plan for is virality. You never know what piece of content will go Viral or how it will go Viral. This weekend, I dropped 2 videos recapping an event where Unilever/Breeze held an upscale event to launch their new detergent, invited influencers and I gave my opinions on it. That turned into a slew of response videos from the TikTokers towards me and people...

Where Have You Been Keron? When is the next podcast episode dropping? Lol...For those of you who have reached out asking where is our podcast episodes, thank you...Means a lot to be missed and I am always glad that you appreciate the content. This episode was just to update you on my absence and to let the Digipreneur Family know where I've been and let you know that we will be resuming back in a...

I'm sure by now you have heard about the generous organic reach happening on the TikTok platform and how some people are experiencing viral growth. However, that isn't happening for everybody! I decided to double down on TikTok at the start of February and cracked the 10k following mark before we finished March. This episode dives into what I did to grow my following and engagement on TikTok with...

In the Caribbean, our business owners love to entice with their amazing products and services, only to then hit you with the DM for price. Listen, in 2022...The last thing any customer or potential client wants to do is to DM you for a price. There is no excuse anymore. We don't DM for prices on Amazon, nor do we DM for prices on Freelance platforms when we are looking to hire professional service...

In 2022, I am hoping that more and more of the population is equipped to determine who are the coaches and people they should be investing their money and time with to help them grow their own businesses. It's hard for people to determine who can actually help you just by looking at their social media and many of the Business/Marketing/Social Media coach out here talk a good game. So in this episo...

Even though the pandemic is fading and the world is starting to open back up, consumer habits have changed. They still want the convenience of being able to order from your website and have your products delivered to their addresses or book their appointments online. That being said, 1 of the questions I got this week from a small business owner was "What is the cheapest way to do E-Commerce in th...

We have seen more and more companies looking for digital marketers and E-Commerce specialists in the Caribbean in their push to go digital. However, when we go through the job descriptions, we are seeing their role 8 roles into 1 and are trying to pay people next to nothing. We have seen companies like J&K Signature and Excellent Stores engage in these practices but when we look at the number of r...

Back in June 2021 the CEO of Instagram, Adam Mosseri came out and announced that major changes would be coming to Instagram. The message that Instagram sent was clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos. In December of 2021, The Caribbean region finally got the long-aw...

In Ep 64, we are tackling one of the questions I have been getting asked recently, which platforms I am focusing on for 2022. Now, I know everybody is planning and trying to figure out which social media platforms they should use and focus on, this will be different for everybody. There are a lot of nuances that go into picking which platforms to use and go hard on. In this episode, I decided that...

Becoming a guest contributor for a News house has many benefits that can help grow your business and your brand. In Ep 63, we dove into 5 key reasons why you should start looking at how you can contribute to the News Houses or Media Houses in your country. In the age of digital and social media, you may think that there is no value in contributing but there is and I hope that after this episode, w...

Are you looking to use the Wix website builder and not sure how to go about getting paid in the Caribbean? In this episode, we dive into the 2 ways for you to get paid on the platform if you are living in the Caribbean region. Here are the 2 websites we mentioned in the episode that you are going to need: First Atlantic Commerce Tilopay   I hope this information helps you build your business using...

Have you been looking at setting up your website using the Shopify platform? Then you are going to want to take in this episode. When it comes to taking credit card payments and getting involved in E-Commerce using the Shopify platform, folks in the Caribbean have been struggling to get the information needed in order to get paid on the platform. This episode is going to shine a light on the 2 met...

In Ep 60, we take a look at how the banks in the Caribbean are severely holding back E-Commerce. In 2022, the mistakes the banks continue to make are unforgivable, we are going into year 3 of the pandemic and they have shown no growth in how they are helping the business space understand & develop their transition into the world of E-Commerce. This episode only happened because whilst I was doing...

In Ep 59, we dive into one of the most underperformed piece of a digital strategy...Market Research. In order for businesses to be successful in growing their digital presence, they need to understand who, what and where their audiences are and what part of the buyer's journey they are at. You need to understand intimately what are the problems & desires that your audience has and then create the...

Building your brand's Eco-system is no small feat. Your Ecosystem is a collection of your products, services, marketing channels, infrastructure, tools, product delivery methods all working seamlessly to create your brand and how your brand delivers to the end-user. The best brands in the world focus on creating a complex ecosystem that allows them to deliver the highest quality customer experienc...

Writing a book is one of the best things you can do to establish yourself as a thought leader in your respective niches. This is something that separates you from the pack and will allow you to tap into opportunities that you never saw coming. In this episode, we dive into 5 ways this book can help you build your brand and business.   Don't forget to check out the KeronRose.com website to learn mo...

Signing a Brand Ambassador for your business has some tremendous upsides in the growth of your business both for awareness and sales.  Whilst we see many brands across the Caribbean using Brand Ambassadors, we often don't see a symbiotic relationship that makes sense for either party. What we tend to see is popular people with large followings sign deals and there is almost no visible strategy bey...

We are BACK from the Christmas & New Year's break and we got a beautiful episode to kick off the top of 2022. In this episode, we dive into 5 skills I believe business owners should learn or should outsource for in 2022. With a wide variety of new technologies emerging this year, mastering these 5 skills will provide a solid foundation for you to prime yourself for anything else that comes out.  ...

Digipreneur Family...What's going on everyone?   I just wanted to jump in here really quickly to wish all of you season's greetings and let you know that there won't be any more episodes for 2021. I'll be taking my rest and I hope that those who can take their time off, do and try to recharge for 2022. For those of you who are going hard for Christmas, I hope that the rest of the year does everyth...

When it comes to creating content as a business owner, I'm sure most of you have gotten those headaches about where to begin, how many times should I post, what platforms should I use and do I really need to post 3x per day? Lol. Well in this episode, I am going to dive into my content repurposing strategy and show you how to take 1 idea and give you 11 ways to repurpose your content. One of the b...

With the explosive growth happening over on TikTok and the rise of short-form video content, we need to talk about how this can actually hurt your business if you are not mindful. Whilst I believe you should be using things like TikTok and Instagram Reels to create content and grow your business, there are some things that business owners have begun sacrificing in order to focus solely on growing...