Digipreneur FM

In ep 101, we dive into 7 reasons why you should start a podcast in 2022. When you think about how saturated the market has become on social media, you need to start thinking about what your competitors are not doing and where else your potential audience can be hanging out. Podcasting offers major untapped potential, especially in the Caribbean.  To learn more about building your digital presence...

In ep 100, we break down 3 reasons why Caribbean businesses are struggling with getting people to buy from their websites. Understand that not everybody is going to shop with you online but there are things you are doing that is giving people reasons why they should not do business with you digitally. To learn more about building your digital presence visit KeronRose.com .  To stay up to date on t...

When it comes to building your brand and establishing yourself in your industry, your audience is constantly looking for those businesses that thoroughly understand their problems. Short-Form content doesn't allow your audience to build that confidence that you are the business that can truly help them the way that your long-form content can.  In this episode, we dive into 6 reasons why as a busin...

Social Media has been a topic that most Caribbean Businesses have struggled with. Learning the various platforms, growing and getting traction and turning it into profits has been a challenge, especially with all of the changes to each individual platform. There are things that businesses can do that would allow them to grow, regardless of the platform they are on but most businesses in the Caribb...

With over 30+ Online Marketplaces in Trinidad and Tobago, the space is saturated and there are not enough businesses to fill up all these platforms. With the launch of TSTT's New Parlour Caribbean Marketplace, the space is even more crowded. Business Owners are going to have to learn the differences between having their own E-Commerce website vs joining an online marketplace. This episode will bre...

In ep 96, we caught up with one of the most popular and thriving content creators coming out of Trinidad and Tobago, Danielle Samlalsingh aka DD.  Danielle has amassed a community of 250k followers on TikTok and accumulated over 10 million likes. Her community is super engaged and she is known for injecting Trini culture into her skits and using her background in theatre, drama and her unique witt...

In ep 95, we dive into 6 reasons why TikTok won't replace Google or your website anytime soon in the Caribbean. While we have seen a number of reports about Gen Z preferring TikTok as a Search Engine, those studies were shown for the US and UK markets, which is not reflective of what is happening in the Caribbean. We look at critical data to support that Google is still the top platform in the Car...

In ep 94, I wanted to touch on 3 reasons Caribbean Businesses don't create content. This isn't limited to just large companies, these are things I see from the Solopreneurs, right up to the most prominent organizations and institutions.  There are also quite a number of reasons why businesses aren't creating content and struggling to find their footing on the various digital mediums. However, thes...

If your business doesn't have a website but want to start accepting payments online for your products, services or events, then let me introduce you to my Paylink aka Payment Button's strategy. Here are the companies in Trinidad and Tobago that offer the Paylinks/Payment Buttons/Hosted Payment Page services: Social Pay , FCB EasyBiz , Republic E-Pay , RBC E-commerce , Scotiabank E-Com+ .  These co...

In ep 92, we catch up with the CEO of Krew Kutz Barbershop, Mr. Anthony Claxton. They have been doing some amazing things and have become one of the most popular barbershops in Trinidad and Tobago.  The team hit the milestone of 201k followers over on Instagram and they have done it by setting themselves apart from the market. In this episode, I asked Anthony to give us 5 tips to help us build our...

In ep 91, I go into 2 stories of recent shopping experiences in trying to buy products and why the entire customer journey is terrible in Trinidad and Tobago. This also plays a major part as to why we cannot stop the foreign exchange leakage because we will have to increase our purchases online to get the products and experiences we want. There is a silver lining, these are all opportunities for l...

In ep 90, we are diving into the journey of how I was able to bootstrap or fund my businesses over the years. In my short business career, I have had a couple of small businesses and learning how to fund these ideas was critical since Capital is the Kryptonite that kills most businesses before they ever start. Here is what I have learned and I hope this offers some insights for those who have been...

In Ep 89, we dive into 5 practical ways a small business can utilize immediately to start increasing its reach both digitally and offline.  These ways are either Free or low cost but will take time, commitment and intention to execute. I've also leveraged all of these ways to increase my reach and brand authority when I started.   Don't forget to check out the KeronRose.com website to learn more a...

Have you been feeling like you are on the Content Hamster wheel and getting burnt out with all the content social media requires you to create to stay relevant? Content Burnout is real and has been hitting many creatives hard but as a business owner, it's even worst because it affects how you show up in your business. In this episode, we dive deeper into Content Burnout and I go through the strate...

The Insurance Industry in the Caribbean is due for a major overhaul in the way it markets and sells to consumers. To this day, they are still practicing archaic methods and irritating consumers in the process. In this episode, we look at how Insurance Companies and Agents can change some of their behaviours, we look at data to see what people are asking for when it comes to insurance and much more...

In ep 86, we speak with Akeem Branford, an HR professional of 15 years with a background in Industrial Relations and a Master Resume Writer. We spoke about the job landscape, Interview Do's and Don'ts, how to craft your resumes, what fields are opening up for new hires, and much more.   This interview took place over on Freedom 106.5 FM on our Digital World show with Samantha Best and myself, whic...

The rules of Marketing & PR have changed dramatically over the years and when we look at most companies across the Caribbean region, it doesn't seem like they have kept up with the changes. However, most companies have outsourced their marketing efforts to agencies.  The days of Mad Men marketing are gone and we tend to ignore ads across digital channels now in favour of educational or entertainin...

In this episode, we break down the differences between what is a content creator and an Influencer. In the Caribbean, we use these terms interchangeably, which brings a lot of confusion as to what is expected from each of these roles. These 2 roles are separate entities on their own, however, a content creator can become an influencer. An Influencer can have a team of people around them who create...

In ep 83, we dive into how not having a website hurts small businesses from expanding their reach and sales and not allowing them to participate in the global economy. Did you know that 63% of all sales interactions start with a Google Search? But when you look at the search results, it predominantly links to content or products on a website. I also give you 5 ways to help improve your current web...

In ep 82, we tackle the question that has been coming up more and more since every single social media platform has been pushing video content. What can I do if I don't like Video marketing? I dive into 3 things you can do if you are not fond of making videos but you are still itching to make content to grow your business.   Want to learn more about building your digital presence and monetizing yo...

In Ep 81, I had the chance to appear on #MoneyMovesJA with Kalilah Reynolds to speak about TikTok for business.   Show Info: TikTok is the easiest way to go viral. So why aren’t businesses taking advantage of this opportunity?   Joining me now to discuss why Tik Tok is beneficial to your online marketing strategy, we have Online Business Strategist, Keron Rose.   Watch the Youtube Interview right...

Over the past few days, we have seen a few articles published about the world of work in Trinidad and Tobago. From Unemployment, the brain drain and questions about whether companies should be posting the job salaries in their ads. In going through all of the discussions, what stands out to me is that in T&T, we have not realized that job hunting has changed in 2022 and we are still practicing out...

One of the things that hurt early-stage business owners across the Caribbean is their inability to delay gratification. Your business needs your time, energy and resources to be successful and if you cannot learn how to delay gratification, it will end up crashing and causing more stress in the long term. Balance is needed but learning how not to burn out, relax and take care of your mental health...

Over the years in building my brand and learning from my mentors, there have been 3 keys that have been present that have helped me get to the place where I am at today. I hope that these 3 lessons are able to help you in your journey and building your business. 1) Establishing a clear and concise understanding of what you do, who you serve and how you deliver 2) Extreme consistency 3) Unwavering...

In Ep 77, we are taking a look at a specific industry/skillset, doing some market research and looking at 5 things that a seamstress could do to build their brand and earn more money.    To learn more about building your digital presence, visit KeronRose.com and don't forget to subscribe to the Digipreneur. FM Website.