Digipreneur FM

In ep 126, we dive into the topic of Brand Photoshoots. Are they as important as they once were? It's a yes and no for me. Let me give you some of my observations about why people don't get the ROI as promised by Brand Strategists and I also give some tips on how to make it work for you.    Visit KeronRose.com to learn more about building your digital presence & monetizing your platforms. Check ou...

In ep 125, we got to sit down and chat with the CEO of Paywise, Mr. Ian Alleyne. We dove into his journey as an entrepreneur, the ups and downs of entrepreneurship, and how he was able to bring back Paywise from what seemed like an impossible situation to overcome and we get to learn all about their products and services. This episode comes from our radio interview from our Digital World Radio sho...

In ep 124, we dive into the 17 components of a Digital Strategy! When you listen to this episode, make note of all of the components and start thinking about what you need to add to your business, what you need to learn and if you are even doing any of these things within your business.   Visit KeronRose.com to learn more about building your digital presence and check out the Digipreneur. FM Websi...

In 2023, the rise of False Coaches and Faux Experts has taken new heights. It's never been easier to start your own platform, use tools like Canva & others to create an aesthetically pleasing brand, repackage all of the information you find online and resell it to those who are less inclined to notice that you are not the originator of the info. Most folks in the Caribbean, also don't know what to...

In Ep 122, we dive into Endcash, the digital wallet from Republic Bank. We break down what it is, how it works, the pros and cons and lastly, how it can improve.  At the time of producing this podcast, 90% of people voted on Linkedin saying they did NOT use Endcash, 8% said they tried it once and 2% said they are using it.  Visit the Endcash website to learn more about the Digital Wallet.    To le...

In Ep 121, we break down the role of function of the Digital Strategist.  This episode is to help companies understand how this role helps their organization, salary ranges from various markets and what you should be looking for when hiring a Digital Strategist. If you are someone looking to become a Digital Strategist, this episode will break down the pathway to becoming one.  Here is the job rol...

In ep 120, we discuss what's going on with Instagram in 2023. A few days ago, IG CEO Adam Mosseri admitted to the failed attempts over overfocusing on video in 2023 and has now been focusing on balancing photos with videos on the platform. So what can you actually do to grow on the IG platform? Let's have that convo.   Visit KeronRose.com to learn more about building your digital presence and mone...

In ep 119, we talk about how a Solopreneur can go about earning 100k profit per month. I break down my own road to 100k per month and share some insights that I've learned along the way in my own journey to crossing this threshold.    Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur FM Website to stay up to date on the...

In ep 118, we dive into the world of merchandise and print-on-demand for your brand and shipping globally. Learn how to get started and why merch is a great way to help strengthen your brand within your community.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur. FM website to stay up to date on the podcast. 

It's Carnival Season here in Trinidad and Tobago again and one of the conversations floating around again is artistes being unhappy with the radio stations or DJ's not playing their music. This episode will focus on 5 Ways Soca Artistes can market themselves, grow their brands globally and have their music played without ever getting radio plays. We have never had this much access to marketing too...

Your customers have changed! How they shop, their needs, the platforms they use, and how they want to be shown information, is very different from pre-covid times.  If you are unsure about what types of things you need to be doing as it relates to Marketing for 2023, let’s break down a few things your organization should be doing and will need in order to find success this year.   Visit KeronRose....

In ep 115, we dive into how the mainstream market is being flooded with artificial intelligence tools that are now able to help even the smallest business owners. Have you checked out Open AI, Chat GPT, Chat Sonic or Jasper as yet?    To learn more about building your digital presence, visit KeronRose.com . Stay up to date with the podcast via Digipreneur. FM . 

In ep 114, we dive into how you can go about creating a successful podcast. We also take a look at the podcast industry and key starts to know when starting your podcast.   Visit KeronRose.com to learn more about building your digital presence and monetizing your platforms. Check out the Digipreneur. FM Website to stay up to date on the podcast.

In ep 113, we bring to you our interview from TTT's Now Morning Show with Kimberly De Souza and Rawkus. We spoke about how Caribbean businesses can get started with E-Commerce, and the importance of them being E-Commerce ready and even dove into how we can monetize our platforms to generate an income.  If you want to check out the video version of the interview, you can right here --> Now Morning...

In ep 112, we speak with award-winning journalist, Melissa Noel and talk to her about how Caribbean Entrepreneurs can go about getting featured on international media outlets like Essence, National Geographic and more.  This episode is chalked full of gems. Check out Melissa Noel's website to learn more about her and the work she is doing here --> MelissaNoel.com . You can watch the Digital World...

In ep 111, we dive into the topic of whether or not you can get paid as an influencer in the Caribbean. Most content creators are struggling with getting paid and frustrated with the state of our market and feeling undervalued when it comes to the work they are dishing out on social media. But most content creators don't realize this is a business at the end of the day and don't approach it like o...

In ep 110, we dive into How Culture Impacts Marketing in the Caribbean. Our culture is unique and we run into problems when we take a lot of the information from other markets wholesale, without putting it into context for our market. A report came out that 40% of Gen Zers in the US don't use Google for information and instead use social media for insights, whereas in the Caribbean, Google is stil...

In ep 109, we dive into 5 marketing strategies that your business can execute on to build your brand awareness, reach and hit your sales numbers. Most importantly, people are thinking about experiences more than ever and this episode will talk about how your brand can craft unique experiences that will help grow your business this holiday season.   On November 19th, we have the Becoming Googleable...

In ep 108, we dive into marketing strategies for retailers. As I have been shopping for furniture and appliances, I've been going through many of the retailer's websites and social media platforms to get information about products.  I have seen some good stuff but a lot of work needs to be done regarding marketing from our largest retailer's Courts and Standards. I break down the things I like, an...

In ep 107, we recap the events of Widay 2022. The company Wipay has been hard at work launching their new Volt Network, which will facilitate much easier sending/receiving of money across all of the countries that they are in, the new Colour Bank app and the Caribbean's First Tokenized Digital Mastercard.   Check out the KeronRose.com website to learn more about building your digital presence and...

In ep 106, we bring back a very important episode, "How My Side Business Generated 300k With No Ad Spend." This episode will give people a breakdown of what small businesses will be able to do when they don't have a large budget and you may not be able to run ads. These are strategies you can implement that will allow you to start carving out space within your niche and start building authority an...

In ep 105, we break down exactly why your business needs to be Googleable. Think about this, whenever you have a question, your back is hurting, you need to find out who got standing desks for the office, or you have a question about insurance, the first place people tend to go with their questions or queries. There begins the customer journey.  Check out the upcoming workshop " Becoming Googleabl...

In ep 104, we dive into 6 strategies and tools that small businesses can implement post-budget here in Trinidad and Tobago.  We know the mood has definitely been heavy since the budget but we need to control what we can control and there are things that we can do to increase the awareness and sales of our businesses.   To learn more about building your digital presence and monetizing your platform...

In ep 103, we dive into why your business should not be relying on social media. We are seeing more and more accounts getting banned or suspended, each social platforms are in a state where there is no predictability and they want you to get on the content hamster wheel if you even remotely want to have a chance to succeed on their platform. This is a recipe for disaster for businesses and content...

In Ep 102, I break down how I use the various payment tools within my business. All of these services are needed for different functions that don't overlap and for me to run my business successfully, I need to use all of them. This episode gives you the various scenarios and reasons I use all of these tools simultaneously and why one isn't better than the other. We need them all in the Caribbean! ...