Digipreneur FM

In ep 151, we dive into the transformative shift in social media metrics that challenges the long-held supremacy of follower counts. We explore the nuanced dynamics of social SEO, the growing preference for long-form video content, the intimate world of DMs for authentic engagement, and the rising importance of shares over superficial likes. Unpacking the essence of honesty, transparency, and acti...

In ep 150, we delve into the future of content marketing for businesses. As the digital landscape becomes increasingly saturated, brands face the challenge of standing out with content that is not only informative but authentically engaging. Melanie Deziel of The Creator Kitchen emphasizes the importance of vulnerability, transparency, and candor in content creation. We explore five key strategies...

In this exclusive interview on The Digital World, we sit down with the remarkable Xayli Barclay, a trailblazing Visual Content Creation Coach and marketing expert, fresh off the vibrant celebrations of Trinidad and Tobago's Carnival. Diving deep into Xayli's inspiring journey from the heart of the Caribbean to becoming one of the world's most influential marketers in the USA, we explore the unique...

In episode 148, I take the stage at Fintech Islands 2024 to discuss a pressing issue: the tech literacy gap in the Caribbean. I share my journey and commitment to empowering the region through digital literacy, stressing the importance of effectively using digital tools for economic growth and technological advancement. I use vivid examples to highlight the challenges of adopting new technologies...

In this interview, we sit down with the remarkable Alex Sterling, the acclaimed Executive Liaison to Dr. Terri-Karelle Reid. Known for his unparalleled dedication and innovative approach, Alex has set a new standard for excellence in his field. Join us as we explore his inspiring journey, the secret behind his successful collaboration with Dr. Terri-Karelle Reid, and the strategies that make him a...

In this episode, we explore the must-have technology for online businesses in 2024, based on Keron Rose's insights. We discuss the pivotal role of smartphones, computers, microphones, lighting, and video equipment in enhancing digital business operations and content creation. This includes things like:   Smartphones: Essential for content creation and customer engagement and my picks for devices y...

In ep 150, we dive into a question that more and more people are having, has Trinidad and Tobago become too limiting to grow and build? We know that crime has spiralled out of control but besides that, the ease of doing business is extremely problematic, the banking in the country is a complete mess and has far too many restrictions.  Professionals feel like there is no room for growth or to learn...

In ep 145, we're setting ambitious goals for the upcoming year, encompassing travel, enhancing our YouTube channel, engaging more in business events, and pitching to authoritative platforms. We'll discuss strategies for podcasting on the go, writing for additional media houses, speaking on international stages, and upgrading our equipment. The focus this year is on elevating our personal and profe...

Introduction: Overview of the evolving nature of social media trends. The importance of adapting to current best practices in social media. Introduction to the five outdated practices discussed in this episode. Show Notes: Overuse of Hashtags  The negative impacts of excessive hashtag use on post clarity and engagement. Evolving best practices for hashtag use. Ignoring User Engagement  The signifi...

In ep 142, we'll explore the strategies and insights that have made "Redirection" a standout example in the podcasting world, especially in the Caribbean region. Key Topics: The Success Story of 'Redirection': Overview of Dr. Terri-Karelle Reid's achievements with her podcast. Discussion on the global reach and impressive statistics of "Redirection." Building a Global Community: How Dr. Reid culti...

In episode 141, we explore five transformative books that are essential reads for anyone looking to excel in the digital space. The New Rules of Marketing and PR by David Meerman Scott Discover how to leverage digital media, real-time marketing, and the art of storytelling to create impactful marketing campaigns. This book aligns perfectly with current marketing trends and offers practical advice...

In Ep 140, we dive into the Cyberattack on TSTT and the breach of their data centers. We break down what has happened and delve into the data that has been exfiltrated and posted online from the data dump. From ID's, Drivers Licenses, Credit Card Info, Home Addresses, Phone Numbers, Admin Creds to their Data Center and so much more.  Here are some key articles to read: - Mass Uptick In Cybersecuri...

In ep 139, we delve into the intricate world of digital customer experience, spotlighting the exceptional strategies employed by WebSource. As online interactions become the norm, ensuring a seamless and memorable digital journey for users is paramount. WebSource, with its innovative services and user-centric approach, has emerged as a frontrunner in this space. From the simplicity of their online...

Ep 138 delves into the pivotal debate of in-house versus outsourced marketing. As the digital landscape evolves, so do the demands of effective marketing. While outsourced teams bring a breadth of experience, there's an undeniable edge that in-house marketing teams have, especially when it comes to understanding the intricacies of a specific industry. Join us as we explore: The unmatched depth of...

In episode 137, we tackle one of the most pressing issues in the digital content realm: the battle between trendy, fleeting content and content of genuine substance. As the digital landscape becomes increasingly saturated, businesses are often lured into the trap of chasing short-lived trends, hoping for quick wins. But at what cost? Key Takeaways: The Downside of Trendy Content: Discover how an o...

In ep 136, we delve into the enduring power of traditional media in a digital age. From the credibility of newspapers to the tangible impact of static billboards, discover how classic media platforms have evolved and why they still hold significant value in today's advertising landscape. Plus, we look at why being featured in traditional media remains a coveted achievement. Tune in to unravel the...

In ep 135, we explore the topic of Building Your Personal Brand in the Digital Age. In today's digital landscape, your personal brand is more than just a buzzword—it's a powerful tool that can shape your career, open doors to opportunities, and define how the world perceives you.   We discuss: - Personal Brand Vs Reputation - Advantages and Disadvantages of building or not building your personal b...

In 134, we dive into the world of Bing Places. In this Digital World, building your business visibility online is critical to gain the attention of your prospective clients. Remember, your business job is to show up at the right time, with the right information to gain new business.  Learn all about Bing Places in this episode and how it aids in your journey to building a robust digital presence....

In ep 133, we dive into influencer marketing and how this is a powerful tool in the marketer's arsenal when growing a business. We discuss What is Influencer Marketing, Why it's essential, Strategies for success, KPIs, and downsides to watch out for. To learn more about building your digital presence and monetizing our platforms, check out KeronRose.com .  Stay up to date with the podcast by check...

In ep 132, we take a look into the latest social media platform from Meta...Instagrams Threads! It is already the fastest growing platform, smashing Chatgpt's record of 1 million subscribers in 5 days by hitting the 1 million sub mark in just 7 hours. Have you signed up for Threads as yet?   Learn more about building your digital presence at KeronRose.com or stay up to date with the Digipreneur FM...

In ep 131, we dive into why marketing continues to be a big challenge for businesses across the Caribbean region. Look at this episode as a blueprint for the things you need to fix within your organization.    Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast at The Digipreneur FM website . 

In ep 130, we bring in Psychologist and High-Performance Coach Miss Chelsea Cree to come in and give us her top 5 tips to help Entrepreneurs get their mental health in order as they progress on this journey of building their business. If you want support in your journey with your mental health or looking for a high-performance coach, check out Chelsea's Instagram Pages --> @Chelsea. Cree and @Cree...

In ep 129, we bring in one of the top content creators in Trinidad and Tobago, Miss Nakiah Castang and we asked her to give us her top 5 tips on becoming an influencer. I also had the pleasure of sitting down with Nakiah on the Digital World radio show and we spoke for about 1hr. We dove in deep about her journey, life as a content creator, her creative process and much much more. You can listen t...

In ep 128, we dive into the role and function of a Social Media Specialist. Learn all about how the role works within an organization's marketing team. If you are someone looking to become a Social Media Specialist, this episode will dive deeper into how to go about becoming one. Here is the written resource guide with links to the courses, books and more for becoming a Social Media Specialist......

In ep 127, we dive into the topic of creating a productive home workspace. Now, I am not an expert on this topic but I know how important it is to get this right. If you are a Digipreneur, chances are you spend a large chunk of your time and learning how to create the right environment at home is key for your productivity & creativity. That's why I had to ask the boss Miss Maya-Marie to bless us w...