DigiMarCon Podcast

93% of what someone thinks about us, our content, our websites, our company, etc., is determined in 3 seconds. Or less. In that time your marketing messaging has to: • Arouse someone’s brain  • Pique their curiosity • Make them disengage their autopilot • Open a door • Be original, authentic and memorable • Earn someone's time and attention The Value Proposition The average American adult is...

The Digital Marketing tech stack is expending every day. With so many tools at our fingertips we have the potential to accomplish more than ever before. But hidden issues with the people, processes, and technology in your dept can lead too lost time, lost opportunity, and invalid decisions. Using real world examples from leading companies around the globe, we'll teach you how to identify gaps...

Once upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine...

B2B marketing is constantly changing and this new era is characterized by rising customer acquisition costs for paid digital advertising and outbound email marketing. To compound this, the rise of B2B peer communities, and the Revenue Operation function, has led to buyers who increasingly self-educate in a space we call "the dark funnel." As a result, organic social and word of mouth are...

Every business wants to see growth. Marketing is the engine of growth for most brands. But not everyone can show how their marketing delivers the kind of growth that executives demand. The benefit of digital marketing is that we have the data to measure what works and what doesn't. That's why you need a marketing strategy that aligns to business goals. You need an approach that maps cont...

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed wi...

Today’s consumers expect it all: a rewarding experience at every digital touchpoint; a lightning-fast response when asking pre-purchase and post-purchase questions on social; personalization and a sense of belonging. Add to that a pandemic that forced even the most hesitant users online to make purchases (and complaints) and it’s mandatory that brands get on board with digital transformation. And,...

Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. When a person reads a story, their brain chemistry actually changes....

In a modern society with more competition for consumer attention than ever before, marketers must stop trying to compete with latest viral video,  Tik Tok trend, or streaming blockbuster. Smart marketers don't fight for attention, they find where attention is being spent and they make themselves and their products a part of that conversation. In this presentation we'll discuss how to spo...

As technology and marketing evolve, people are starting to question the role that digital marketing plays in our lives - and the value it adds to real life experience in providing purpose and value. At the intersection of this transformation in digital are the disciplines of Cultural and Experience Marketing. Only by breaking past established ways of thinking can agencies and brands continue to de...

We live in the age of data and AI. Today, there is an exponential amount of data being created; every second 2.5 billion emails are sent and Facebook along generates more than 22 trillion messages a year. And yet, this valuable customer data remains largely untapped. In this presentation, I’m going to walk you through how marketers can unlock insights from customer interactions to create smarter e...

What are marketing leaders doing to shore up their marketing strategies as we are likely headed into a recession? Nichole Kelly interiewed marketing and agency leaders to find out. She will share the strategies she's deploying at her company and what other thought leaders like yourselves are doing to make sure they are prepared for the shift. There is no question that marketing is changing an...

There's been a trend toward "earning" links, and for good reason. When you're creating newsworthy content that is actually worthy of being linked to, you have a much better chance of scaling up your link building in a sustainable, high-quality way while simultaneously providing much more value to your audience. In this presentation, I'll explain how to start earning links...

Digital Marketing Trends of 2022In 2022, hotels need to determine how to do more with less. Therefore, it is crucial for hotels to understand the current digital marketing trends that will help them maximize their marketing budgets. This presentation will provide an overview of trends impacting digital marketing.  Trends range from Cookies/Personas; Personalization; Constrained Resourcing Solution...

In a world that has a million different options for every creative element, CTA, form fields, and more... where do you even start? How do you know that element is where you'll see an impact big enough to make a difference for your bottom line? This is the #1 question I get as a CRO strategist, and my answer every time is: it depends! This session will walk you through how to understand your t...

BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include: • ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment; • The future of ABM m...

Email, our old faithful friend, is not going anywhere. Your email address is a fundamental form of contact information. And for marketers? It works. For everyone $1 spent, email marketing generates $38 in ROI. But some emails work better than others. Join this session for specific tips and tricks for optimizing emails that go beyond “personalize” and “test.” Check out upcoming DigiMarCon Digital M...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Ber...

Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/event...

Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder. Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media conte...

Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the bes...

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles, Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Anal...

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at htt...

This panel will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of think...