DigiMarCon Podcast

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over wh...

Imagine you’re at a party and find yourself in a seemingly endless conversation with someone who only wants to talk about themselves… Can you feel yourself tune out as you desperately eyeball the nearest escape route? Unfortunately, your one-sided conversation with that chatty party-goer is the embodiment of way too many brands’ social media strategies. So what to do instead? Become the company wh...

Learn from one of the best in the industry! One thing is true in every industry: the top performers take all the business. You work hard to market your business. You don't need competitors stealing your paid search traffic! Why settle for 20% market share when you can have 50% or even 80%+?Pay-per-click marketing can make this possible, and Tyler DeWitt is here to show you how. Tyler DeWitt h...

On July 1, 2023, Google turns off the GUA and will not collect data in your (old) Google Analytics. If you or your team are doing year-to-year comparisons, that means you need to run your GA4 setup before July 1, 2022. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Now more than ever, understanding your users and how they experience your website is critical. What is -and isn’t- working for them? How can you optimize your website to hit conversions and business metrics? In this talk, we’ll dig into user behavior analytics - why they’re essential to optimizing your user experience, which tools / techniques you should be leveraging, and how to combine it all to...

Advertising on social media is expensive and most companies struggle to turn their leads into revenue. Fortunately, it does not have to be that way. In this session, you will learn how to use social media advertising to turn your dream accounts into sales ready leads that not only result in pipeline growth; but also, millions of dollars in revenue.  Takeaways:  • How to identify and advertise to e...

In a post-pandemic world, where connection and influence are being made online more than ever, clear and engaging digital content is royalty. As luck has it, being experts of our craft means we're perfectly positioned to build that online content and use it to build influence and social proof. At least that's what Maureen Jann, CEO and Chief Strategist and Neoluxe Marketing, hypothesized...

I am going to show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop an extraordinarily effective integrated marketing strategy. We'll also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing. Check out upcoming DigiMarCon Digital Marketing, Media and Advertisi...

What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Subaru have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, work at a non-profit organization, or lead marketing for a corporate enterprise, strategically injecting stories into your digital marketing content is a surefire way to success...

As someone who has spent nearly a decade-plus balancing the world of technology, marketing and sales, I have seen the evolution of marketing from the first interaction of web1, all the way to the definition of web 3 marketing. In this presentation, I hope to shed some light on the emergence of marketing from the perspective of the audience being the product into the audience having control over wh...

Typically, conversion tracking in SEM accounts accounts for transactions or lead submissions. These primary KPIs are an essential part of SEM conversion tracking. However, they are not and should not be the only conversions you focus on. By tracking only your primary KPIs as conversions, you’re missing out on crucially important elements that can better inform your SEM strategy and can drive bette...

Video advertising, both on and offline, is the most effective brand-building reach medium, yet through challenges with data, fragmentation, and fraud activity, among other considerations, it can be difficult to simplify how to approach building a successful video strategy. Join Effectv to discuss the 5 important steps to build a data-driven video strategy. Check out upcoming DigiMarCon Digital Mar...

Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn’t start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your...

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at htt...

Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conve...

Blockchain reality and digital currency are two emerging factors that will forever alter how marketers capture the data needed to capitalize on AI-driven insights. From 2021 to 2023, your brand is being challenged by growing privacy regulations, Apple putting major restrictions on mobile device IDs, and Google bringing ""death to the cookie."" All of this comes down to balancin...

Data, data, data. It can be challenging to find the right rhythm of pulling data, the right data to pull, and an effective process of implementing data for marketing. We all know it's important, however, we've all also fallen into the trap of letting the data swallow us whole and finding tons of time wasted. This presentation provides a clear roadmap of the following: - A breakdown of th...

Craft the perfect message for your brand using ad data. Why waste hours (and money) conducting user surveys and market research when you can easily find customers who are interested and who self-identify? By communicating your brand and product with simple, powerful language, you can effectively reach the audience you want to reach, and most importantly, make sales. Key Takeaways: - How to start m...

This presentation covers best practices for building a media site for a brand, business, or non-profit.  The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers:  • Utilizing Subject Matter Experts and Though Leaders for Content Creation • Integrating blogs, video, journal articles, and documentary...

Marketers have fallen into the trap of recycling their digital methods over and over while numbing buyers into a slow digital death. Marketers must mix up their strategy to reach buyers where and how they want, with the right message to win new business. Let's unpack what a new, healthy, post-digital marketing mix looks like in today's oversaturated landscape. Takeaways: - Learn what ‘po...

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Ana...

Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized method...

Social media listening is often overlooked as an effective tool for marketing measurement and insight generation. This is a mistake. Social media listening can be one of your most powerful analytical tools. Indexing functionality within tools such as NetBase Quid is particularly compelling. Using NetBase, we’re explore how to use a brand passion index, indexing of terms, hashtags, and emojis, and...

Are your executives and clients falling asleep during your data presentations? Chances are, your slides and charts are obscuring your valuable insights. Lea will take you through her 3 Presentation Pillars framework for breaking the most common data presentation habits that are holding you and your insights back. With her signature blend of neuroscience-based visualization principles, practical ha...