DigiMarCon Podcast

The Canadian TV landscape continues to evolve with more options that ever before. Consumers are streaming programs they love at affordable prices and ad supported video on demand is a growing opportunity for marketers. Learn how the landscape is changing and with it, the great opportunities marketers have to reach consumers and audiences; where the best of digital comes together with the best of T...

A session all about audio and visual with getting started with Podcasting and Video creation. Talking - Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond...

In the rush for likes, views, and followers, we are afraid to offend anyone. We play it safe. We want to be "well-liked". Trouble is, all the likes, fans and followers in the world don't amount to diddly squat without a legion of passionate advocates. We're living through the meh economy – a market is saturated with polite mediocrity. It's time to wake up. It's time t...

Join IZEA President & Chief Operating Officer, Ryan Schram, for a deep dive on the latest insights from the world of Influencer and Content Marketing. The `State of the Creator Economy’ research initiative provides an in-depth view of how the maturation of social media and other industry-relevant changes have affected consumers, marketers and creators. This marks the tenth year of the study, w...

Do you ever wonder how subscription-based businesses keep people coming back month after month? Top subscription companies thrive on a low churn rate and customer retention which means their marketing strategies have to be airtight in order to keep the interest of their audience Key Takeaways: - How to enhance the customer experience through subscriptions - How to think about Proactive retention -...

Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors ... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working...

Is your business' website working as well as it could? How do you even know for sure? In this session, Elmer will walk you through the reasons commonly-used website design elements and content strategies tend to fall flat with website visitors... and with search engines. He will let you know how you can learn how your website is really doing and steps you can take to make it the hard-working...

Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion. Beyond Net Promoter Scores and tracking consumers “likely to recommend,” the future will be built by companies who att...

Today’s connected world provides marketers unprecedented access to consumer data. We can track what people like, where they go, what they share, what they buy, and so on. The reams of passive information that people shed on a daily basis allow for more targeted messaging and measurement. However, while this intelligence has made marketers more confident, it has not made them more accurate in their...

Sales and marketing automation isn't just for the big brands with big budgets anymore. Marketing technology advancements and economies of scale have afforded the most budget conscious brands to automate their marketing, lead generation, sale conversion, onsite conversion and customer loyalty. Evolving these marketing platforms to automate themselves can even drive automating to your product....

Many businesses are making noise but not saying what their ideal audience wants to hear in the messaging, marketing, branding, etc. You may think you sound like a well-tuned symphony with your business, but in actuality, you might sound like nails to a chalkboard to the very customers, clients, or audiences you are trying to do business with. So how can you strategize your business so that it can...

Russ Macumber shares insights gleaned from his popular podcast SEO SUCCESS STORIES where he interviews the worlds best SEOs on their favorite strategies and tactics to rank the worlds biggest websites. From these conversations he has gleaned 22 Actionable Tips to Grow Your Organic Traffic in 2022. From e-commerce to service based businesses and beyond, Russ will share tips from the best of the bes...

We’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experi...

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will w...

Click! You have a new visitor. What happens next? Do they barf and bounce or smile and stay? The answer depends on a lot of little things, some obvious, some not. This session is a breakdown of the best practices for B2B lead generation websites, based on hundreds of website projects. You will learn: • What are the key elements of high-performing service pages? • What features are common to blog t...

Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media content. Furthermore, native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you g...

Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/event...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Ana...

A session all about audio and visual with getting started with Podcasting and Video creation. Talking - Writing or at least it is that way for some of us. Not all of us are great and fast writers but we want/need to create content right? This session will walk down getting you started with audio (podcasting) and video (video or live streaming) so you can expand your content creation and go beyond...

What happens when a media product leader becomes a content marketing leader? When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all...

Discussing out the pandemic and macro level factors impacts the consumer behavior of our brands. How did the brands counter and adjust to these shifts, to minimize negative impact and grow return in these uncertain times. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/