DigiMarCon Podcast

In a digital world full of distraction, crowded news feeds and 3 second attention spans, we are desperately fighting for each other’s attention. It can often feel impossible to stand out as a business in a marketplace of unlimited voices and options. How do we cut through the noise and turn our marketing efforts into a magnet for success? In this talk, Alexandria shows you the next frontier of mar...

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

Discover how leaders can use happiness to feel more connected to others while making a difference in a digital world. Brands know that being associated with happiness leads to more loyalty, higher earnings, and happier employees. Learn how you can promote more happiness and wellness inside and outside your organizations using digital media.  Key Takeaways: 1. Learn what makes humans happier accord...

The Idea Of Marketing is great, but If you don't have time to promote yourself or your business, NOBODY IS GOING TO KNOW YOU. When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about people being a marketing tool. The most important and effective marketing tool in your company are the people in your company. The fact that you don...

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Ana...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

You want people to engage with your marketing. But science says that your customers and prospects are often on autopilot. They don’t “make” decisions, they default to automatic, reflexive, hardwired responses. Social scientists have documented 200+ of these decision defaults. And some of them can influence when people click, who they believe, and what they buy. Discover how to use them as triggers...

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Ber...

I want to have my cake and eat it, too. That's the internal mantra of the modern consumer. As technology has advanced, consumer options have expanded. With the vast sea of choices a mere Google away, their expectations have also changed. They want experiences tailored to them. Gone are the days of the you get what you get and you don't get upset mentality of organizations. Now, we must p...

Learn the recipe for success to increase revenue throughout the customer lifecycle from direct mail experts from Lob. Nicole will share the secret ingredients to combining your digital and offline channels to increase conversions, CLTV, and ROI with an omnichannel approach at every touchpoint. Key Takeaways: Make your direct mail campaigns more efficient to increase conversions, revenue, and ROI b...

We know marketing can do amazing things for our brands. And yet we spend entirely too much of our time and effort trying to prove it using digital attribution we know is flawed. Meanwhile, small businesses can discern the impact of their effort on their bottom line. Allowing them to be brave in trying new things, keep common-sense as a decision driver, and connect the dots from all aspects of the...

Digital marketing can be powerful - but only if it’s done right. Content marketing, social and SEO can all be effective tools for your business, but without the right strategy in place, you won’t get the results you need. Making the most of your marketing all comes down to the strategy you put in place at the beginning of the journey, and how well you tailor your activities  to your products, chan...

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed wi...

Limited Open Seating Lunch Training Session at Technology Training Theater in TECHSPO Hall. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Panel discussions about the best practicies in the offline to online (O2O) industry when it comes to tracking and understanding traditionally offline interactions. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

 Delving into the digital-out-of home (DOOH) industry, including the work and strategies behind brands innovating in the programmatic out-of-home space. The panelists will discuss opportunities in the DOOH space, experiences with the medium, and its integration into the omnichannel media mix. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions World...

For over a decade, SEO experts have relied on strategies like on-page optimization, blogging and email outreach for links. But, in 2022, these techniques are losing their effectiveness because they rely on coordination with a web developer, big content budgets, and spammy email outreach. Fortunately, there’s a better way to grow organic traffic: purpose-driven SEO! Join 20-year SEO expert Dale Ber...

In 2022, everyone is a media agency. Using tools such as LinkedIn, Facebook, Twitter, YouTube and Tiktok, you can create professional opportunities, become an influencer and a thought leader. In this session, you'll learn the do's and don'ts for publishing content online, and how to manage your digital footprint. You'll have an easy-to-follow formula so you can build your Uniqu...

Content Marketing and the War for Attention: The rise of rich media and how to work smarter with your content rather than harder. Cisco predicts that by the end of 2022 80% of social media content will be video. Add the fact that Youtube is one of the top websites for time spent and Instagram, Snapchat and TikTok have some of the most engaged audiences because of their reliance on rich media conte...

It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and "Talk to Sales" buttons. In the new wo...

Experiences are powerful. Good or bad, impactful experiences can stay with you forever. In our personal lives, they shape who we are and the things we choose to do. In our professional lives, they determine how we work and who we trust. So, what do you do if your customer is having a bad experience with your company and its threatening to sink the relationship? It comes down to three fundamental l...

With the acceleration of digital transformation, this presentation reveals how the customer journey has changed along with best practices for brands that have made the switch to direct-to-consumer e-commerce and mobile platforms. This session is packed with examples of content that converts across platforms and strategies including magazine brand integrations, Amazon, e-commerce portals, retail e-...

Over the course of the next year, marketers will need to be prepared to brace for an uncertain future as third-party cookies come to an end and Apple cracks down on user privacy and tracking. With new privacy changes rolling out during the global pandemic, how will marketers adapt and what trends will emerge? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences &...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/