DigiMarCon Podcast

The explosion in digital marketing has caused overwhelming digital fatigue, making it harder to get your message in front of your audience. That’s why we want to share that  marketers such as yourself are using Lob’s Print & Mail software to send their messages where it can be clearly received — to the mailbox. Lob transforms your direct mail process at scale with an easy-to-use platform, out-...

It is time for a mindset reset, everyone's an influencer. The past two years have accelerated digital adoption across demographics. At the same time, the great resignation has created an increasingly savvy and selective workforce. Brands are starting to lean on employees from the front-lines to the C-Suite to serve as influencers; providing social proof and message amplification. A strong fra...

BOL will dive into the next level of Account-Based Marketing, uncovering the question of "what's next" for your ABM efforts. We will uncover the six elements of next-gen ABM and how brands can stop struggling to get ABM right. Key takeaways include: • ABM is about the strategy, the targets, the marketing program, the content, the measurements and the alignment; • The future of ABM m...

Content is the currency of digital marketing, but many companies fail with their content marketing because they base content production around their products and services. In other words, brands like to talk about themselves rather than what potential customers might be looking for. This session will look at how to create a truly authoritative library of content for your brand that is optimized fo...

Search engine optimization (SEO) is an essential component that must be built into digital marketing strategies to drive qualified website traffic. And in the course of business, it becomes necessary for brands, digital marketing teams and SEO professionals to take responsibility for the performance of the websites that they run and manage. Bruce Clay, also known as the "Father of SEO,"...

No matter what the platform, the pillars of social media remain the same. In this Instructor led masterclass, Karen De Amat will cover mastering all aspects of social media. Attendees can expect to learn more about the following: Optimizing Profiles,  Content Planning, Content Creation & Publishing, Hashtag Bank, Engagement Interactions, Growth Hacks, Influencer Collaborations, Performance Ana...

Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. Large brands and forward thinking companies have recognized the power of audio for years, and now is the time for organizations of all sizes to harness that power. This session will bring you inside the science of sound to learn how audio cues impact human reactions, a...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

Futurus specializes in developing virtual and augmented reality applications for organizations to use for marketing, product visualization, experiential events, and training purposes. The company has an extensive portfolio of clients in industries such as consumer packaged goods, hospitality, medical, real estate, and manufacturing. As leaders in the XR space, we feel it is our responsibility to g...

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at htt...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

A mindset shift is taking place as companies consider people in the context of business needs, and what people value. The events of the past few years have driven brands across industries and markets to reevaluate their business models, rethinking how to shift to human-centered approaches that place brand values and authenticity at the core of business. Achieving authenticity as a brand requires t...

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Surviving each one is not good enough. You want to thrive, evolve, and, when necessary, transform. But who do you market to? What do you need to operate effectively? When can you scale your business, and in which areas can you grow the most? As the...

Search Incrementality: How Paid and Organic Overdeliver Together. Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/event...

Have you considered how your brand, agency, or enterprise will capture the Gen-Z audience through social media content in a competitive, highly saturated social space of Instagram and Tik Tok? Have you considered how your value proposition will blend to this audience group to create a champion community of brand advocates that decrease customer acquisition cost? Have you considered how data will p...

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at htt...

Web3 has the potential to fundamentally change the internet as we know it. At its core web3 is the decentralization of the internet, allowing traceability, accountability, and near elimination of fraud. As we think about the authenticity of data, reviews, and testimonials in today's web2 that's filled with fraudulent information, fake reviews, and paid testimonials; web3 will present an...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every marketer knows the value of content strategy. However, few document and use buyer personas and journey maps. During this session, we will cover the process of documenting your content strategy and you can leverage your insight to build a content production engine that will generate engagement and demand for your business. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising...

How can you use creative tools to increase your conversion rates? What can we learn from the tools Hubspot, New York Times, Ikea, L'Oreal and Nike have built? How can our marketing team better generate ideas and build graders, calculators, quizzes, recommendations and AR apps? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at htt...

Client reports are a basic requirement of digital marketing, but creating meaningful reports can be a real challenge for most marketers. Well-designed reports aren’t just easier to understand, they improve client relationships -- and even account performance -- in ways that templated dashboards can't. In this session, you’ll learn how to use emotion and storytelling to prepare reports that ma...

Everyone has accepted the need for it by now, and we're all consumers of it. BUT, you're creating content that's just... not... landing with your target audience. WHY is that – and WHAT should you do about it? In this session by former pro basketball player and über publisher Dre Baldwin, who built his brand through content before it was cool, you'll learn the 3 key content mis...

The marketing industry is evolving. Scaling your marketing and revenue goals in 2022 without the proper tools in place will hamper growth. AI is no longer a luxury but a must-have tool to scaling your advertising strategies—but AI on its own won’t accomplish anything. As the MarTech arms race accelerates, B2C marketers will face a choice: Adapt, or fall behind. That’s what this presentation is all...