DigiMarCon Podcast

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and  corral an army...

The latest wave of social platforms has a new market leader in Tik Tok, but that’s only the latest round of the escalating pace of change that digital marketing endures. New platforms. New MarTech. But how are the B2B and B2C innovators and market leading brands still winning whilst everything is changing? Spoiler? It’s through smart, creative content and outrageously good customer experience insi...

We've been harnessing the power of social media recently to reach a new audience, as well as engage current followers and use the platforms to build out a better sense of community. We've been achieving this by including more UGC, interactive content, we've recently created a Wellness Series which offers our community fitness classes in person to get everyone off the platform and me...

Over the past 25 years, the global landscape has changed dramatically, but no more so than the last few years. Consumer behaviour has shifted from wanting cheap prices to desiring memorable, positive customer experiences from brands and retailers they choose to do business with, wherever they choose to do business with them.  The most compelling engagement is delivered by solving customers paint p...

The chatter around Web3.0, The Metaverse, NFTs and Blockchain is building. While there are skeptics, others believe the Web 3.0 revolution has limitless potential for us as Marketers. Whether you buy into the hype or not, pioneering brands - big and small - are already taking the leap into the Web 3.0 space and creating new revenue streams. Learn how these brands are creating success so you can jo...

Many Brands are investing in the metaverse – Marketers need to understand the latest developments and consider how to use this use the space to its full potential. This session will explore how digital marketers must adapt as the metaverse expands. Key Takeaways: Learn what the metaverse actually is and is not What brands are doing now. What can marketers do to get started. What opportunities are...

Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how ou...

Traffic acquisition for ecommerce is increasingly competitive, and many stores do not expect to break-even on the first online purchase. In this talk you’ll find out about the barriers to measuring customer lifetime value, ways you can simplify the return on investment calculation, and what this means for the way you manage the site. Of most relevance to Shopify stores, but the principles are appl...

The Cost of Living Crisis is bearing upon us and presents another challenging period not only in our society but in our industry. Fortunately data can illuminate a path through this darker period and help not only to ensure digital marketing is as streamlined and effective as possible, but also to navigate the changing consumers and behaviours presented by this time.  Experian will take you throug...

For over one hundred years psychologists and practitioners have been working together to better understand why we do what we do. Join us as we explore how that science has been put into use over the last decade for big brands. Find out why doing digital marketing through the lens of a psychologist has driven big impact for brands in surprising ways; including a simple addition of a button that sol...

The Workday Consumer has logged on - Have you? In an ‘anywhere-work’ world, the boundaries between work and personal have blurred, new habits have been forged and new behaviours and preferences have been spurred on like never before. Many marketers have rushed to adapt their marketing efforts in response to these shifts but new research from Microsoft Advertising and Forrester, shows that many mar...

Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions. In this session John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine...

Omnichannel marketing, a favourite buzzword for us all. Frost & Sullivan define omnichannel as “seamless and effortless, high-quality customer experiences that occur within and between contact channels”. But in today’s digital first world, are marketing leaders forgetting ALL the elements that define an omnichannel strategy – the things that enable organisations to truly interact with customer...

Working in academia, the public and private sectors, Daniel is a leading expert in artificial intelligence as well as its applications and the social, commercial, economic and ethical implications. In a world where many believe access to more and more data will lead to ever better decision-making, he looks at what AI really is, as well as identifying the future challenges and opportunities for AI....

In this talk, Neha will share strategies to create frictionless customer experiences while thinking of pre-click, click and post click user journeys. Learn to build a cohesive customer experience, and see real-life examples of brands that she has helped to build to scale using paid social advertising.  Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibit...

We all know that email marketing is a strong channel that delivers excellent results – but let's face it, it's very easy to take it for granted and run our email marketing programs on auto-pilot. Award-winning author, Kath Pay, will have you questioning the email marketing practices that you have always accepted and more importantly equip you with a desire to ask ""Why"&qu...

In the end of this keynote, audience members (senior marketers) will be prompted to question and think about the following: Identifying a singular website KPI that they might want to narrow-in on (and how "less = more"). Questions/actions to take to their team and/or website-related service providers re: website priorities, expenses, and outputs. How they might improve conversations with...

Companies expect digital marketers to be product experts, to grow revenue, build brand love and launch creative innovations with limited budget, time and resources. How do you keep up with the speed of digital change while driving status-quo-breaking creative and results? Zeny Picone, Sr. Brand Marketing Manager, will pull from her experience working at New York’s best ad agencies and at Google an...

In the fall of 2018 a scrappy band of programmatic advertising specialists toured urban hubs around the country to warn creative advertising and media agencies of the impending shift in TV viewership and the radical impacts it would have on them and their clients in the near-term. Just five years later, many of those warnings ring true as marketers now scramble to rethink their mixed-media plannin...

B2B marketers are charged with finding the needle in the haystack: reaching narrow swaths of an ever-growing pool of social media users. In this session, learn how marketers are using social media to engage their ideal and existing customers using a paid and organic B2B social strategy. Key Takeaways: Master B2B Social Best PracticesLearn Paid and Organic Social StrategyGrasp Setting KPIs and Meet...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Are you looking for a sustainable creative content hook and competitive edge in your go-to-market strategy? This session will inspire you to take your brand to demand through crafting purpose driven narratives that resonate in a conscious consumer world. We will explore how to build powerful campaigns focused on pairing people, planet and profit together, looking to sustainability as a North Star...

The ever-changing landscape of digital marketing can make it difficult to predict your outcomes. Rising ad costs, competitive markets, platforms giving users control over how they are being tracked… are all variables that can have a negative impact on your marketing and their outcomes can be out of your control. By incorporating digital events in your digital strategy, you control who your message...

Business owners: be prepared to learn the THREE THINGS that every live video needs to convert. Going live can serve as a crucial piece of content that builds deep connection with your audience. It’s one of the fastest ways to activate the like-know-trust factor before the sale even happens. Get more comfortable in front of the camera and know how to close the sale DURING your live stream. Want to...

In an often over-saturated environment, aligning paid media and creative is the way to achieve engaging ads that perform. In this session, hear from BOL Creative Director, Kim Wright and Senior Director of Paid Media, Lizzie Magnarelli as they take us through how to plan campaigns so that media and creative are aligned to make your ads stand out. Check out upcoming DigiMarCon Digital Marketing, Me...