DigiMarCon Podcast

As social networks become more crowded, social media noise has become a serious problem in today's market. Everyone's fighting everyone else for space, to fight for the short attention spans of today's social media users. So how can we help brands to better prep themselves, and what are some strategies to stand out in this overly populated space? Check out upcoming DigiMarCon Digita...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

According to The Marketer of 2022 report by Brandwatch, digital insights and methods of collecting consumer data are top of mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and websites. Learn what social listening is, and the 5 steps to launch a successful social listening progr...

In the age of shifting loyalties, loyalty marketing is the ace up the CMO’s sleeve. Experience shows that when loyalty marketing is done right, it deepens consumer trust based on insight and relevance. Trust is marketing gold in a post-Covid world. But the loyalty paradigm is also evolving. To continue to succeed, brands need agility and one-on-one relationships. And with third-party cookies on th...

Connect it to the importance of being adept in developing new skills and how Digital marketing is moving more towards Insights/Strategy and Authenticity of a Brand Which will include: Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worl...

In today's digital age, to access the content of their choice, users need to make close to about eight clicks on their phones. With more than 12,000 hours of content being created every day, discovering it is not an easy task. So, in this whirlwind era of digital content, how can users see the unseen? Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exh...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

What happened with marketing analytics in the past 2 years. Why is marketing attribution on Its way out? How to measure your marketing in a cookieless world. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s marketer is faced with many challenges. Most of these are precipitated by the shift in people’s lives into online environments. Be that our media consumption, communication, work, services or purchase behaviour – we are fast digitising our day to day activities. This relocation has a seismic impact on our industry, and, in turn, on the role of the marketer. As we adapt and transform how ou...

Marketeers are having it more difficult than ever to measure the right metrics and KPI’s and it’s getting harder and harder with third party cookies going away. How do you handle this as a company/marketeer? In this topic, people will learn everything they need to know about this new fase of digital marketing we are in right now. I’ll share some tips as well! Key Takeaways: - They'll know wha...

With the extensive use of customer data, AI and behavioural insights based on testing, there is an enormous potential for businesses to influence consumers through their e-commerce activities. It is allowed to persuade customers to make a purchase. However, misleiding consumers is prohibited. Online marketing techniques may cross the red line more often than you think. This presentation will tell...

Digital Marketing Lessons from TESLA's meteoric rise to the top of the Industry. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV se...

In Binge Marketing, Carlijn Postma translates the world of Hollywood and Netflix into practical marketing techniques. Who better than the people behind the most successful films and TV series, can show you how to build and captivate your audience? All too often, content is seen as a collection of individual pieces. Binge Marketing, on the other hand, is about creating content as if it were a TV se...

In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their dig...

Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions W...

Gary will break down his journey of growing his podcast, The Entrepreneur Experiment and his insights into podcasting as a business branding tool. He will also give you a crash course on how to Create, Produce & Grow a Podcast in 2022. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every marketer struggles with how to show that their efforts are really working. Moreso how their results are contributing to the company's bottom line. It's not enough to track how many visitors come to your website or how many registrants signed up for your webinar. Instead your boss and sales teams would like to know how many of those visitors converted into sales opportunities, which...

A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key pricniples to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be ap...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Abstract: From our experience of working with large marketing agencies, we know that Agencies and In-house digital marketing operations in are inefficient, with as much as ~Ͽ5%-Ѐ5% tasks that "Non Value Adding"/ wasteful or has scope of automation/standardization. Given the current economic climate and increasing pressure on price and margins. Agencies are facing multiple challenging mar...

What happened with marketing analytics in the past 2 years. Why is marketing attribution on Its way out? How to measure your marketing in a cookieless world. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to create a model which is profitable and scalable? In this session, we will discuss marketing channels and tactics and how to develop a strategy for growth. How to set up your team for success, impact the pipeline and work effectively with sales. Takeaways will include actionable takeaways regarding lead generation, qualification of leads, and pipeline influencing. We'll do a deep dive i...

Join Susan Humphreys, International Speaker, and Digital Marketing Consultant for this session where she will talk you through the four critical points of creating a digital marketing strategy that converts every time. With technologies, apps, and trends changing constantly, marketers feel overwhelmed trying to keep up with ever changing landscape. However, as Susan will discuss, understanding the...

You will learn: - Why UX has become an influential factor in digital marketing. - How digital users behave in digital channels. - Discover two important loops in digital marketing funnel to engage customers. - Creating simple customer journey map and MoT (Moment of Truth) to engage customers. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions World...