DigiMarCon Podcast

The Big Data phenomenon was all about the collection of masses and masses of data: it was a technology challenge. But for most of us, this is no longer a problem – we know how to collect the data – the challenge now is one of processing the data, to make smart data work for us. Econsultancy, reports only 25% of organizations are able to make proactive use of digital data to drive business outcomes...

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website. Check out upcoming DigiMarCon Digital Ma...

Aaron Polmeer will give an entrepreneurial perspective on the opportunities and benefits for companies to brand ‘web search’ the number one activity performed daily online by their customers. Attendees will learn what branded search is, how it is activated and how it can be monetized while increasing and retaining web traffic online for any company website.  Check out upcoming DigiMarCon Digital M...

Proximity marketing is an exciting endeavor, both for the prospect and the marketer. And it will cause a significant shift in how digital strategy is developed and executed. So, what are the pros and cons for digital marketers? In this session, attendees will: understand what proximity marketing is, review the positive impact proximity marketing will have on digital engagement, and review the issu...

Industry-leading companies are already tying sales and marketing actions to Big Data triggers. It's just a matter of time before Big Data is a mandatory part of any sound sales and marketing strategy. In the b2b area, no Big Data contributor weighs in as powerfully as social media. Companies that learn to use the Big Data that flows out of social media the most intelligently will become the i...

Bryan will discuss how we can communicate to customers as people, rather than as data points, and introduce a more genuine approach to communication and the vital role customer intelligence plays in this paradigm. In his acclaimed book. There is no B2B: It’s Human to Human H2H, Bryan writes passionately about the need for marketers to return to simplicity and empathy. His message is simple: Market...

Digital experiences are now a critical part of the entire customer journey: from exploration and purchase to use and engagement. While world-class websites initiated the shift to digital, it was only the first step in using digital experiences across mobile apps, in-venue screens, and IoT-connected devices that already are our future. What does this mean for the New Marketer? How does marketing ne...

Jacob Curtis will share tips and advice from his experience in leveraging his online influence through his personal brand to make a name for the company he works for. Listen to what Jacob has to say about his journey using personal branding on social media as an employee advocate. Attendees will learn the importance of personal brands in general, how trust is important on social media, knowing whi...

You know who you need to get in front of – do just that with a highly accurate and reliable way to reach influencers across your target accounts and business segments. Business targeting uses precise, business demographics, to ensure you can target and reach the decision-makers that matter to you. Predict the right message, channel, and timing for each customer experience and inform critical busin...

Ben and Jerry's CEO recently said that they view themselves as publishers and their agencies as publishers. Find out why he said that, and what that means for the future of marketing. Additionally, is the "Agency of Everything" an unrealistic fantasy or plausible reality? Attendees will learn what it takes to be one and/or what you have to do to hire one. In this session, Simon will...

Approximately 1 billion Snaps are sent every day. Snapchat adoption and usage among mobile millennials are soaring, but brands are slow to react. Adam and Kevin will be your Snapchat sherpas in this entertaining, insightful, and educational session. Some of the topics we will cover are:  Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide...

“You are wasting time and resources on your website and don’t even know it.” - It’s time to take a step back and challenge the assumptions of traditional web design. What we think the process should be, in in-fact causing wasted time, money, and opportunity. Join Luke as he explores Growth Driven Design, a smarter approach to developing your website which minimizes waste through iteration and lear...

Success in search, and for that matter, in every earned marketing channel (social, content, email, word-of-mouth, et al) is harder than ever because, for the first time, a true majority of businesses are investing in all of these. As saturation hits and consumer attention is even more challenging to come by, what can we do to be the source people listen to rather than the one they all ignore? In t...

Writing SEO-optimized content takes a lot of time. A web editor spends an average of 75% of his time preparing an article and 25% of his time writing it, the profitability of the content is immediately questioned. How to speed up content production? How to overcome the blank page syndrome? During this conference, discover how to use AI to your advantage in order to automate your editorial tasks an...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing in the current age through societal engagement: how to acquire new customers strengthen bonds with existing ones through championing a cause and integrating it into your customer-facing activities. From growing your email lists to upselling at checkout, your organization can grow and be a positive agent for change. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Co...

We are at a tipping point in marketing, one driven by Gen Z and the influence they have over culture. This generation is moving away from the individualised social amplification of social media to a more community-centric, connected, decentralised experience found originally in gaming environments. Communication evolves with every generation, and as the largest generation to date steps into their...

In a world of saturated social channels, increasingly complex PR landscapes and scale-limiting publisher partnerships, what does the future of premium publishing look like for brands? Together with leading D2C brand Huntstreet we take a deep dive into how brands can graduate from social channels and move into global premium publishing. Should publishing be part of your performance planning and can...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Marketing is not just a job or a skill. It requires a flair for business acumen and the personal branding of the person on the job. This closing keynote will inspire all digital marketing to internalise their calling and personal mission to be aligned to the corporate objectives in marketing. Key Takeaways: 1. Audit Your Inner Substance  2. Strategise Your Positioning  3. Analyse different forms o...

Key takeaways: Anna taps into the rapid growth of the competitive ecommerce industry in Southeast Asia and shares full insights into the key ingredients to maximize brands and business' ROAS - from media planning, platform optimization, automation support and alignment across all digital touchpoints. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhi...

I will talk about how my team launched the Re- brand (http://www.refoods.com) in the SG market as a pilot with an objective of setting up a B2C business at Olam, traditionally a B2B organization. I will share some insights into digital channels we leveraged for distribution and marketing to first raise awareness, then garner consideration and finally lead to purchase and repeats. I will discuss an...

Listen to how a digital agency from a sleepy provincial town developed tech that is set to put marketers in complete control of their most important digital asset, (not their NFT’s) their website! Since the dawn of the internet Ad Agencies and Marketing teams have loved to hate website development. Every morning agencies and marketing folk get up and don armor, select a weapon and corral an army o...

Organisations have organically grown over the years and brought in many ad-tech and martech capabilities to deliver the best experience for their customers. Yet we find it difficult to strategies and engage in a cohesive way across channels and failing to delight the customer. In this session we will introduce how organisation can leverage the existing ad-tech and martech stack to create and execu...

Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersi...