DigiMarCon Podcast

With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C. Check out upcoming DigiMarCon Dig...

There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and a...

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts. Chec...

“Purpose” is a marketing buzzword today, but does it really matter — and how? This session will explore the findings of a just-released survey of consumers and marketers on brand purpose. Dr Charney will examine what consumers want brands to do – and what they are doing about them. He will look at differences by generation and racial or ethnic background. And he will show how addressing brand purp...

Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product...

Elevate your business above the competition by creating an unforgettable personal brand. Learn how to stand out in a crowded marketplace as the go-to expert and build a bigger audience, generate more leads, and close more sales. You will walk away from this presentation with innovative marketing strategies that you can implement immediately for increased influence and income generating opportuniti...

Wouldn't it be easy if we just worked with robots? Just turn them on, and they worked, and reprogram them as necessary. Unfortunately, this is not the case. Getting ALL employees to want to work harder, be more engaged, and be team players is challenging. It’s becoming harder and harder to attract top talent and motivate them to achieve your goals. It is especially critical to account for div...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Sound is a powerful memory trigger and has the ability to evoke the full spectrum of emotions faster than any of the other senses. This session will bring you inside the science of sound to learn how audio cues impact human reactions, and where audio in digital marketing and advertising is heading next. Presented by Eric Singer, Partner at Coupe Studios. You've seen (and heard) Coupe's w...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

There has been a massive shift in events; we've gone from in-person to hybrid or virtual. Navigating this challenge has been a point of conversation among us marketers. Event marketing platforms have allowed businesses to create more accessible, dynamic, and exciting events than ever. But no matter how dynamic or thought-provoking your event's subject or theme, improving engagement and a...

With new generations and technologies comes new commerce. New Generations - Gen Alpha and Gen Z; New Platforms - including social media and gaming platforms; New Technologies - namely, the Metaverse, VR, and NFTs; all create a disrupted environment for marketers. This talk discusses: consumer trends; influence; digital commerce trends; the creator economy and C2C. Check out upcoming DigiMarCon Dig...

What's the future of digital marketing look like? How can marketers navigate a world of changing culture, technologies, and consumer behaviors? Join Ramon Ray, founder of SmartHustle.com for an "inside" look at the future of digital marketing. Ramon will discuss his exploration of social audio, niche and private communities, and more. Check out upcoming DigiMarCon Digital Marketing,...

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Performance marketing is not going to be won or loss over that "one thing.” Hitting your annual goals is going to come from a robust marketing-system of many moving parts, all working in concert together to create a cohesive flowing experience for your customers. Customer experience is just the end result of all your marketing work. In today's talk, Chief Strategist Allen Martinez will w...

In this talk, participants will learn how to leverage behavioral economics to create improved customer journey maps and increase conversion through digital marketing automation. I will break down seemingly esoteric behavioral economics concepts and show how you can apply dual process theory to better understand the customer journey. This session will also address new privacy protections in digital...