DigiMarCon Podcast

Over the past few years, we have seen some exciting new branding and sales trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (...

Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing. Check out upcoming DigiMarCon Digita...

The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers.    We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the comm...

There are lots of target audiences -- niche and large -- that are a challenge to reach with marketing messages. Millennials are considered an unreachable target audience. They barely watch linear TV, skip the commercials, don’t read much in print, and have ad blockers turned on when browsing. How is a marketer going to reach this generation of buyers? What are some key strategies that may be effec...

Laurel Mintz will discuss the importance of taking the steps to move your marketing strategy forward with a holistic approach. Touch points will include the importance of keeping up with trends without getting lost in them (i.e. social media), integrating new and innovative marketing tools to reach customers via apps, geo-targeting, and current lists, and the importance of execution these tactics...

Influencer marketing is now the fastest-growing channel for customer acquisition. 65% of brands now participate, and polls show that consumers trust social media influencers more than a traditional celebrity endorsement. Evan Aaronson, President of Boomopolis.com, along with a panel of 3 established influencers will help guide you on how best to navigate through this exciting new space. Topics cov...

Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life-enhancement devices that provide a critical utilitarian function or on-deman...

It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.    In this keynote, marketers will walk away with the following:  - What are the most important trends...

This panel will discuss the recent fines and undertakings and distinguish what CRTC is looking for. CASL compliance requires you to do and say specific things in every electronic communication (and when you collect opt-ins), but the CRTC is looking for more - you must have a documented system for your email marketing practices. Learn what is expected and evaluate your ability to comply. Join Derek...

Staying ahead is what separates good marketers from great marketers. The ability to adapt, lead and take risks in a technologically driven world that generates creativity and the ability to shift marketing paradigms. Virtual Reality, Augmented Reality and Artificial Intelligence have become leading technologies in the digital space. Leveraging scientists, IT specialists, and data analysts to creat...

Most businesses are doing their social media marketing—WRONG. Learn how to STOP wasting time, money, and energy. In this presentation you will learn; How to do Reverse Engineer The Online Sales Process And Create A TRIBE Of Long Term Customers. The 90/10 Principle—aka “The Reverse Mullet”—And How You Can Strategically Show Up In Your Target Client’s Peripheral Vision. A simple 3-STEP PLAN that’s g...

Social media is always changing; new algorithms, content rules, and user interfaces keep us on our toes. Join Kim McLaughlin, CEO of Lyra Communications, as she navigates the challenges facing social media in 2016 and how organizations can take a streamlined approach to content without burning out. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibition...

The session will go over the current pitfalls in content marketing and how most people are just adding to the noise instead of providing value to readers.    We'll look at big businesses that are failing to understand how content marketing actually turns readers into customers and businesses that are doing a great job of it. We'll deep dive into why you should create content and the comm...

Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations, and preconceived notions weighing on people’s responses, traditional research methods can feel incomplete.    True Impact Marketing and Plastic Mobile conducted a study...

Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing. Check out upcoming DigiMarCon Digita...

Creating a winning user experience leveraging digital tools in the B2B Safety & Industrial world. Finding today's customers, igniting curiosity, and encouraging a repeat visit. Digital and communications are continuously changing and what happened on the internet yesterday is a year old today. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibi...

If you’re a marketer or content creator looking to engage your audience in an immersive way, you need to understand 360° VR video.    "Why 360° VR Video is the Future of Social Media Marketing" will open your eyes in all directions and shed some light on how you can utilize this technology for entertainment, engagement and sales.    Brian Cristiano, CEO of BOLD Worldwide will explain the...

Sports provide many of us with the most passionate area within our lives and our strongest place for the community. People dedicate thousands of hours of their lives yearly to their favorite sports, teams, and sports heroes. Sports take them to their highest highs and lowest lows every week. Brands can tap into this passion around sports and become part of the daily conversation. During this prese...

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Da...

There's a new breed of digital marketers who are employing data science practices to achieve better results more efficiently. Whether it's SEO, email marketing, marketing automation, response conversion, funnel optimization, or web analytics, these hybrid data scientists / data-driven digital markets are using advanced mathematics, machine learning, predictive analytics, statistical mode...

Have you ever suspected that reviews on Yelp, TripAdvisor, and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Da...

Although the customer journey may begin with a responsive or mobile website, we know that your most loyal and valuable customers prefer apps. However, don't be fooled—app downloads don’t equal engagement or business success. This session explains the mobile experience lifecycle for apps and how companies are using a range of strategies and tactics to effectively acquire, analyze, and engage a...

Being knowledgeable about social media is no longer optional. Whether you want to build your personal brand, grow your business, or expand your professional networks, you need to find, engage, and influence key decision-makers. This session will help you understand the resources available through LinkedIn, Twitter, and beyond, and the best strategies to curate content that conveys your thought lea...

Buckle up! The secret weapon to your company's growth is only a keyword away. George Lawrence will show you how to unleash the full potential of strategic keywords to pull ahead of your competition. During this high-energy presentation you'll learn the tips and tricks you can use immediately to connect with the customers you're currently missing. Check out upcoming DigiMarCon Digita...

As Babe Ruth once said, “Never let the fear of striking out get in your way.” Generating sales leads is the lifeblood of any company and the success of a sales force comes from getting in front of key decision makers. For over 25 years, Ceo Wimmer has been leading top-performing sales groups for global media companies and sports properties including the UFC, Fox Sports, Learfield Sports, and many...