DigiMarCon Podcast

Sheila's gathered from her vast experiences in life and business, very profitable principles of sales. These principles lead her and her sales force to sell millions of dollars worth of products as well as constant repeat business. The audience will learn firsthand how they to can use these principles that will drive their sales through the roof! Check out upcoming DigiMarCon Digital Marketin...

Steve Wiideman has sold over $4 million of inbound marketing services over the last decade using a very specific approach involving education, transparency, and building trust.  Learn:  1. How to address the key pain points prospects have  2. How to build a sense of deficit to get prospects to practically beg you to take their money  3. Where to find the most critical improvement opportunities bef...

In business, we spend precious time building relationships and value-added offerings for our customers that, in theory, should lead to long-term customer loyalty and sales. However, in reality, we often don’t see a return in our revenue stream. It’s a costly game that everyone plays. And if we’re honest with ourselves, the real cost of the game is much more than money—it’s also time, energy, and f...

One thing we know for sure - everything changes. And it seems to happen at an even faster pace! Join Derek Lackey, President of the Direct Marketing Association of Canada and Publisher of Blazon. Online as he moderates 3 experienced thought leaders in the digital space through a series of high-level issues you need to be aware of. This session will change the way you think about digital marketing....

For many brand personalities or YouTube sensations, live streaming is all the rage. However, when it comes to specific, measurable results for your brand, it's still a highly misunderstood tool in the marketer's arsenal. The bond will share how to effectively use syndication and a paid traffic strategy to increase brand influence and track the quantifiable metrics that matter to the bott...

The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.  As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day living. The lines between what we do online and real life will blur.  And as people change...

This panel discussion will dive into the incredible power of mobile geo-targeted marketing and how it is remaking the path to purchase. Hear from industry experts on the various ways brands can reach and influence purchase decision-making with the right consumer at the right time while also measuring with incredible detail the effectiveness of your ads and promotions. The panel will delve into how...

Prospects are more informed before the point of purchase than at any other point in history. Forrester reports that potential buyers are now 70% to 90% of the way through the sales process when they finally connect to a salesperson. What’s more: potential customers reward businesses that provide them with honest and helpful content. Do you have content ready for the entire path? Just how do you go...

NY Times Bestselling author and CEO of Likeable Local Dave Kerpen will share 7 best practices for using social media and social business principles to build your business in this can't miss keynote. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

While social media is the sexy beast of marketing, email is quietly, still the king of the jungle.    According to research studies, email generates 174% more total conversions than social media. In fact, it’s said, "email will almost always have a better ROI as it’s less expensive and easiest to deploy.”    As a sales professional, your success lies in the quality of your lead. And if you wa...

Sales are slow. Selling takes time. The process is unpredictable.” We’ve all heard these words, and maybe even said them. But they’re simply not true. Even the most complex-seeming sales processes can be simplified. There are two things that impact how fast a sale happens: your confidence and your process. Most sales teams lack both. Brian Cristiano, CEO of Manhattan-based sports ad agency BOLD Wo...

Make business-altering changes in just one week with design sprints. This session will walk you through how you can set up your own design sprint, a strategy invented by Google Ventures, to streamline your digital marketing strategy. Harness the power of the sprint to let the best ideas come alive by fast-forwarding your development process and quickly getting consumer reactions to your prototype....

The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach.  As we continue down these innovative pathways, we’ll see technology become more critical to our day-to-day lives. The lines between what we do online and real life will blur.  And as people change...

Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers?    During this panel discussion, you will hear firsthand from brand managers about their experiences applying int...

You've been working at content marketing for while now, but the staff and executive team is starting to get frustrated. You’ve been publishing blog posts, videos, and infographics, but no one seems to be reading or watching. The traffic, leads, and sales are just not coming in.    How do you get it all done the way the experts say you should? What can you do differently to achieve success - f...

By early 2016, messaging apps surpassed social networks for the most time spent online. As the attention and behavior of consumers shift, so must the efforts of the savvy marketer. To access the attention of messaging services, major platforms like Slack and Facebook are allowing businesses to enter into their services via chatbots. Within just a couple of years, dozens of easy-to-use chatbot-buil...

Facebook and Twitter have existed for more than a decade. Snapchat recently went public. And everyone from your 13-year-old niece to your boss is on Instagram. Everyone knows brands must be on social media for their marketing—but do they actually know how to use it properly? Is traditional media really dead, and is social still growing? Brian Cristiano, CEO of the Manhattan-based sports ad agency...

Over the past few years, we have seen some exciting new digital marketing trends emerge and take hold. These trends are quickly becoming universal concepts that scores of people from around the world embrace. They have been shaped by the rise of the millennial generation, and for that reason, they are not going anywhere anytime soon. Luckily, you don’t need a huge marketing and sales department (o...

Media Brand Marketing is a special approach to content marketing that intentionally builds a media-like brand. This is not a separate brand from your existing company brand. It is an extension of that brand, one that builds trust and credibility for your company. Many content marketing practices emulate this approach but the real benefits of building a media brand come when you follow the best pra...

Social Selling presents new challenges to business owners while providing an opportunity to bring in leads for pennies & cultivate engaged communities. Walk away knowing exactly what to post and how. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Does your business have a plan? Create an easy marketing strategy in under one hour built around lean startup concepts; leverage to catapult your business forward in 12 specific, actionable steps. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage.    In this opening keynote, marketers will walk away with the following:  - What are the most important...

Like many brands, your first experiences with digital marketing may have been with the assistance of an outside agency – one that had the time and resources to execute your campaigns and navigate the brave new world of digital marketing. Over time, however, you start to wonder if these ad campaigns couldn’t be handled in-house. How much more could you get out of your digital marketing if you slash...

Startups begin by writing a business plan but they often overlook many key business requirements, particularly those necessary to design an effective marketing plan. Performance management criteria provide a more comprehensive approach to designing a business plan that includes critical elements that can better explain how you are going to achieve your organizational and market goals. That makes y...

Funding? Check! Executive team! Check! Product? Check! What about a loyal base of customers ready to sign on the dotted line? Many startups are finding that the audience they assumed would be willing to buy their products never materializes. Ensure that your brand doesn't fall into this trap, by using content marketing to grow and nurture a thriving community that reads and shares your conten...