DigiMarCon Podcast

In the past few years, there have been key advances in digital technology like The Internet of Things (IoT), Virtual and Augmented Reality (VR/AR), and Artificial Intelligence (AI) that have radically redefined the possibilities of marketing. This session will give insights into the factors that will cause digital disruption in the APAC region in the next 5 years along with tips on how you can pre...

While e-commerce for CPG products is experiencing explosive growth, this channel is still in its infancy. All stakeholders – manufacturers, retailers, and e-commerce providers – are all at the very start of the learning curve. Despite some efforts to serve shoppers well in this environment, there’s clearly much more that can be done to fully leverage this very different shopping venue.    Specific...

In a world where so much content remains unseen and goes to waste, either because it’s not engaging enough or it’s not reaching the right people, how can you make your content work hard for you? And ensure that you are getting a return on it – whether eyeballs, subscribers, or leads? Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at...

85% of consumers search online before visiting a Brick & Mortar store. In recent years, the majority of marketers focused on having the best e-commerce experience, while the majority of their customers still prefer to go to physical stores.    Georges-Alexandre will explain to you the best practices used by major brands to drive in-store traffic by using the Internet. Get to know how Carrefour...

The total spend on mobile advertising increased from USD 1.2 billion in 2011 to 36.6 billion in 2016 (IAB-PWC Report 2017) – that’s monstrous year-on-year growth. These should be ground-breaking statistics for any other industry, but not for mobile advertising. There is still a significant disparity between the enormous amount of media consumption on mobile and the total media spending.  What is t...

Organizations with good alignment between sales and marketing teams achieve 20% revenue growth on average annually. By contrast, companies with poor alignment saw revenues decline by 4%.  Join us for a panel discussion with Caregiver Asia and Cialfo moderated by HubSpot on building a successful strategy for Sales and Marketing Alignment. Learn from these companies about how they have defined their...

In a world awash in data that continues to grow every second, how can any company small or large be able to convert this to actionable information that is timely, relevant, and useful? Attend this session to understand the strategies that companies in the region have used to harness the power of turning data into information. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising...

Statistics show that by 2017 video content will represent 74% of all internet traffic. We all know that video content marketing is the future of content marketing and that every brand should be on it. But exactly what is video content marketing and how should your brand jump in on it? In this age of video content marketing, Inez defines the what, how, and why of video content marketing while explo...

While Digital Marketing skills and knowledge are available to all, it is the attitude that determines one's altitude. Your personality and worldview about people and the marketplace will determine your degree of success. This keynote highlights the key personality difference and how it affects our strategy and focus on the prospect and consumers. Check out upcoming DigiMarCon Digital Marketin...

The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, and justifying continued and future investments. Check out up...

This presentation is centered on building out and tracking your digital marketing plan with an agile approach. First, we will discuss how to optimize your strategy and set yourself up for success. We will then discuss how to get your team on board and keep everyone aligned on overarching goals and target metrics. Finally, we will dive into tracking your plan and using agile methodologies to correc...

Measurability is one of the key advantages of online advertising, but many are lost among the numerous KPIs available. Most recent best practices on what metrics to look for and how to use them when making advertising decisions. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

First impressions make you memorable, and multiple impressions make you marketable, but how do you look deeper than website traffic and impressions to know what content is actually driving action? Hear from industry experts on what strategies they use to stay ahead of the competition and how you can leverage data to make every marketing dollar count. Check out upcoming DigiMarCon Digital Marketing...

Personalizing and enriching your customer journeys will increase engagement with your audience and provide them with a unique 1:1 relationship with your brand. Using real-life examples at Weight Watchers, Matt Lattanzio will demonstrate how using behavioral queues to trigger personal journeys can make your customers feel heard and supported while enhancing your brand advocacy. Check out upcoming D...

How did the housekeeping staff at the Holiday Inn Express & Suites Ottawa West make a video of folding sheets go VIRAL? The Art of Storytelling in Content Marketing looks at marketing strategies that engage consumers in an authentic and conversational way. From videos to listicles and microsites how can you tell your brand story and make consumers listen? Learn about blogger and influencer eng...

Audiences have numerous options for their attention and multiple channels through which to engage companies. When it comes to the omnichannel consumer, do you know what strategies and tactics to apply to reach them, hold their interest, and ultimately convert them into loyal customers?    During this panel discussion, you will hear firsthand from brand managers about their experiences applying int...

How can marketers stay compliant with CASL and other legal obligations within the digital channel? We will be addressing the current legal landscape in Canada and how you can leverage the power of marketing automation to ensure appropriate measures of compliance within your marketing efforts. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worl...

Does anyone actually read that print magazine you’re advertising in? How about those TV commercials you’re dumping your budget into? The smartphone is known as the “second screen”, but is that true or is it really number one? Traditional advertising still outweighs social media when it comes to marketing spending – does that mean traditional has more value, or will social win by knockout? Brian Cr...

Traffic from Google and Bing tends to be high converting with a lower cost per conversion.    Founder & CEO of Rowe Digital, an SEO firm that has worked with Fortune 100 companies and high-growth Silicon Valley startups, will show you how his team has leveraged engagement marketing to generate links for client’s sites to maximize and increase in organic traffic. In this presentation you will s...

Are you tired of low conversion numbers or struggling to close sales? Do you want to know exactly what to say to each prospect that will compel them to take action now? Throw away the scripts and cheesy closing techniques and join Chris Spaulding to discover how to exponentially increase sales by tapping into prospects' deepest wants and needs.    In this action-packed session you will learn:...

You need value, not visitors. Profit, not pageviews. Website traffic alone won’t achieve your objectives unless it’s the right audience. Fortunately, the answers are out there, you just need to know where to look. Learn actionable strategies and tactics to uncover untapped marketing potential and discover exciting new directions for your online initiatives. Check out upcoming DigiMarCon Digital Ma...

How the world's most successful marketers decide what to create, where to distribute it, and how to measure it.    Facebook or Snapchat? Email or Youtube? Marketing automation or direct mail? Instagram stories or LinkedIn? It's never been easier to be overwhelmed with opportunities to market our products and services to ever-growing audiences. But even the most resource-rich brands in th...

Pitching PPT slides to uninformed audiences was a thing that died with VHS tapes in the 90s. With the entire world's knowledge now searchable in everyone's pocket, the purpose of your presentation has changed. The art and science of delivering great presentations boil down to getting only a few things right. Audiences expect speaker authenticity and a learning experience. Presentations t...

Social media has put the customers in charge and presented them with many opportunities to share the challenges they are having with your product or service. This presents an opportunity for companies to engage directly with their customers and find creative ways to problem solve. But how do you turn a customer who is upset with you into a fan? At Microsoft, we work through social to do the hard j...

Sales are the LIFE-BLOOD of your business. No sales = No business. Today’s buyer is more distracted, has less time, and is more overwhelmed with options, than ever. (These are all reasons NOT to buy from you.)    How can you SYSTEMIZE your sales process to guarantee people choose YOUR products and services? That’s the focus of this Sales Success Panel, hosted by Sales Expert, Robyn Crane. The pane...