DigiMarCon Podcast

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

Do marketers really know where their mobile location data comes from? Do they understand how it is made? Savvy marketers are investing in location data to inform decisions that could make or break their businesses. Yet, while some in the industry push for location data transparency, if data buyers aren’t asking their data providers probing questions, they may be settling for a false sense of clari...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth a...

Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike&a...

Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”).     Unfortunately, they’re not working together.    It’s like robbing Peter to pay Paul.    When organic and paid intersect correctly, t...

The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and...

Your team's posting good organic content and the Facebook ads are working. But the social team is reporting results by impressions (but, impressions don’t pay the bills!) and the paid team is calculating ROI (so… you ask, “what’s even the point of social?”).      Unfortunately, they’re not working together.    It’s like robbing Peter to pay Paul.    When organic and paid intersect correctly,...

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth a...

In 2016, Facebook opened its Messenger Platform to developers and chatbots. Today chatbot technology is changing how businesses nurture leads through the sales process. Learn the specific steps to automating your sales funnels with Facebook Messenger. Tap into the 1.3 billion messenger users and instantly improve your advertising ROI. Check out upcoming DigiMarCon Digital Marketing, Media, and Adv...

Connecting the Business Insights You Need With the Experience Your Customers Demand    Big data and the dynamic customer experience are two of the hottest trends in digital marketing and technology transformation. Both leverage next-generation machine learning and artificial intelligence to better understand and influence consumer behavior, offering marketers the power to predict the future based...

Did you know that webinars are the highest-converting online medium available? Are you using them to your advantage to engage, interact and convert prospects? With conversion rates over 10%, webinars are a critical component to the success of any content marketing strategy. From demonstrations to training seminars, learn how this powerful tool can deliver scalable results when used effectively. Ch...

Discussion on the latest trends and insights in Fintech marketing strategies from ICO's to crowdfunding, how to build awareness, grow a community, create engagement, amplify your messaging, and raise capital while staying compliant. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Build free marketing products to grow your business and build a relationship with your customer. For example, you can build graders, calculators, quizzes, recommendations, or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times' dialect quiz, Ikea's AR app, L'Oreal's AR app, and Nike&a...

Live and real-time content is drawing more engagement than ever before, across ephemeral, video streaming, and more.    For Herbalife Nutrition, live and real-time content has been a key piece in helping to engage loyal customers, spark meaningful and valuable discussions and inspire new conversations about our brand.    In the presentation, Erin will showcase how we have seen customer loyalty and...

This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis. Check out upcoming DigiMarCon Digital M...

Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such ch...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

The lack of alignment between sales and marketing is a common problem that is often discussed, but not easily solved. With recent shifts in the buying process, up to 67% of the buyer’s journey is completed digitally. Now, it’s more important than ever to have an end-to-end approach to engaging with buyers. In this session, you will learn the pitfalls of being misaligned, and how social selling can...

Marketing automation is commonly viewed as a tool for lead generation only. Often forgotten is all the other value marketing automation brings to your organization's communication strategy. This presentation will outline five ways marketing automation supports Marketing, Client Services, and Human Resources as well as provide a glimpse into the future of marketing automation and its evolving...

In this presentation we'll look at best practices for writing autoresponders, and how and when you should use them to get more out of your email marketing list. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The pace of change is mind-boggling for today’s marketers. Programmatic media buying, digital fraud, privacy regulations, social media marketing content marketing, lead generation strategies… where does it end?    Join our esteemed panel led by Derek Lackey, President of the Direct Marketing Association as we deal with some of the high-level issues that affect your day-to-day marketing plans with...

In 2018, having a clear and easily understood value proposition is important and will help you drive qualified leads and revenue to your business. In this presentation, we will take the time to look at what is going on online right now and how you make sure you communicate your Value Proposition the right way. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences &amp...

Increasingly, companies find themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organizations they are talking about are not always aware or proactive in their responses. How can organizations navigate this challenging environment? What are the best practices for dealing with social media failures and r...