DigiMarCon Podcast

A case study that looks at K2's global marketing program, and what state it was in prior to May 2017; identify the challenges we faced across our Digital marketing team and how we went about correcting them. Focusing on how we stripped down our Martech stack, and our entire website and built from the ground up to lay a solid foundation for the future after a decade of neglect; how we simplifi...

This panel discussion will bring together leaders of top brands that connect with consumers and get them to pay a monthly fee for content. These leaders of major media and sports brands will delve into the techniques and work they have done to build their brand’s fan base and create a value equation where the consumer pays for the service on a monthly basis. Check out upcoming DigiMarCon Digital M...

Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such ch...

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clie...

Content marketing gives you a chance to share with your audience (insight, education, personality) and let them get to know you. It can allow them also to feel you really understand them. In this way, it has the power to help you build relationships. If you harness the power of content marketing with a high level of quality and creativity, you can raise awareness, build relationships, communicate...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

We are entering an age of experience in which brands have to move beyond product-orientated communications to providing experiences that embody the lifestyle their customers aspire to. Immersive technologies like AR and VR provide new engaging ways for brands to tell the stories that are important to them in an experiential way. In this presentation, Tom will discuss the state of the art in this t...

The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibiti...

Esports, known as Electronic Sports, is a form of organized multiplayer video gaming events, typically between professional ‘gamer’ athletes in a live setting.    The explosive growth of this incredible industry has started catching the eye of huge-spending marketers including Audi, Coca-Cola, PepsiCo, Gillette, and Bud Light. They are among the brands putting money into esports in hopes to reach...

Attention is your new battleground - how do you get and keep the attention of your prospects? Learn how prospects actually make decisions and discover how your marketing is failing your prospects. You’ll get insight into how the brain really works, and why some of your marketing is missing the mark completely, and you’ll leave with a set of questions and tools you can use to make sure you're...

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session as Simon Jacobson, Sales Lead at Microsoft Search Advertising, walks through how Microsoft [and Bing] is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as the era of touch as a primary user interface is disrupted and we usher in the era of conversationa...

At Wix.com as well as Envato, we have been perfecting the methodology for using online video to generate sales and drive user action. From creatives through targeting to measurement, we will review the key points that enabled us to elevate YouTube specifically to one of our leading direct-response acquisition channels. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Confere...

To close this inaugural Europe & UK event, Darren will be sharing the top trends you will need to prepare for to ensure your company is ready for the huge changes facing the marketing industry over the next 18 months. In a never before seen presentation, Darren will share how he is investing his time and money to ensure he stays ahead of the competition and delivers real growth ahead of the ma...

Digital technology and platforms are evolving and influencing the path to purchase. Get up to speed with this panel discussion and hear how leading digital marketing experts navigate changing marketing technology to accelerate their business and ensure their brands do not get left behind. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwid...

During this session, we'll answer the following questions:  What are Automation and AI and how do you currently interact with them today?  How can you build an AI and Automation strategy around your customers?   What is already available for small businesses today? Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digima...

How to push the envelope and stand out with what’s next in social content strategy.    How many times have you thought about your story arc when planning your content calendar? You’re going to start to when hearing Jason Falls’s latest thoughts on social content strategy. Falls’s ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fu...

In this engaging session, Lance will share the lessons learned about what truly differentiates successful high-growth companies from everyone else. He'll also demonstrate the new steps that modern digital advertisers must take to achieve success - and dominate the competition - with their Digital Advertising campaigns. This session is ideal for all of those responsible for maximizing growth a...

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clie...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

The blockchain wave isn't going anywhere, and now is the time for content marketers to catch on and adapt. Blockchain technology has the ability to completely transform the digital marketing industry. This session covers the top five potential opportunities content marketers need to know about the crypto craze and the ways in which this technology impacts transparency, audience targeting, and...

"Marketing Attribution" is no longer a buzzword, but a business imperative. It's also tricky at best to get right, with many companies struggling to effectively gather and analyze attribution data.    In this session, we will dive into multi-touch attribution challenges and provide a plan of action to surface insights you'll need to evolve your marketing performance. You will l...

Artificial intelligence and mobility have already reshaped the many ways in which customers search, discover, and purchase goods and services. The additional challenges of GDPR and data privacy rules being reshaped by public policy around the world will require brands to change course in business operations and marketing as new technological possibilities are being brought to market today. Such ch...

There has been a shift in the buying behavior of the modern consumer. To win a modern consumer means to reach them at the right time, right place, and with the right content. The last 10 years have seen some companies thrive and others die because of their choices on innovation and customer experience. In this talk, we will discuss the marketing strategies to remain competitive and stand out among...

How to increase the visibility of your company and accelerate your career by branding yourself on Linkedin? The art of personal branding today is more than just being active on social media. The crux is about communicating your personal life vision and mission in a prominent summary, portfolio, and recommendation. Linkedin is the de facto marketplace for all kinds of business connections from clie...

During this presentation attendees will takeaway how to extract more data from LinkedIn with some simple tools, how and where to use this data for maximum benefit, and the secret to achieving a lean advertising strategy. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/