DigiMarCon Podcast

Netflix, Facebook, and Uber are just some of the brands that have become part of our daily lives, seamlessly fitting into how we live. They engage, connect and continuously surprise customers, creating real and meaningful connections. Balancing social engagement and brand relevance is about finding the sweet spot between meeting business objectives and providing significant content to the right au...

The marketing landscape is rapidly evolving and the focus is shifting towards more personalized engagement and tangible ROI. In this world of data and measurement, it’s critical the creative industry looks at what needs to change (quickly!) to ensure a greater union between creativity and commercials. What is the role of creativity and brand equity building? What can brands to do challenge their c...

Data This? Data That? Data Why? A panel of experts in their field who are pioneering data usage across Sub-Saharan Africa are asking very penetrating questions about data, its usage, and how this affects business results in both the physical and digital world. We start the building of this sandwich with research as the bread, detailing where we are to date and what opportunities these changes have...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers in Africa be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this audience discussion with digital marketing expert...

Blockchain technology is transforming many industries from Finance, Logistics and Information Technology. Hear how the Media industry is being disrupted by this trustable transparent infrastructure, and learn what the implications are for; Publishers, Advertisers, Agencies, Marketing Professionals and the Advertising industry. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising...

This presentation will cover how all aspects of marketing have evolved over the years. How AI will shape the landscape of marketing in the years to come and why marketers need AI to assist them in their jobs. The future lies in working towards better customer experience and especially customer retention seems to be the key.  Marketers have to be on the lookout throughout - need to keep learning an...

The digital era with evolving technologies is increasing challenges for a digital marketers to communicate effectively with their audience. However, these rising challenges also give rise to plenty of opportunities – opportunities to understand the individual behavior of a consumer.    This session focuses on how marketers can leverage these opportunities to reach and engage their audience better....

What type of Digital Marketing Manager are You? No one knows what shaped our personality or why we think, speak and behave in a certain way. It forms our world, the way we respond to the world around us, and the people we love, avoid and work with. Our personality determines the preference of our digital marketing strategies and also determines the kind of content creation for our social media eng...

Join Steven Lloyd-Barlow, Co-Founder, Director, Technology Influencer, and Speaker, for a session on do-it-yourself video content for social media. With video content leading the charge in digital marketing globally, now is the time to get on board, and take your content to the next level. Leave the session knowing exactly how to justify and pitch it to your business leaders, how to create it your...

The Conversion Optimization System: 14 Steps for More Conversions and More Sales    Are you struggling with low website conversion rates? Not sure how to increase your online sales? This is the master class for you. The Conversion Optimization System is a 14-step process to produce repeatable and consistent increases in website conversion rates. The system has been successfully used on over 500 pr...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Every agency/brand/marketer understands the importance of storytelling, however, there is a real rigor to effective storytelling. This course lets you in on the battle-tested approach we've honed over the past 15 years. This hands-on session will take attendees on a journey through the three stages of storytelling, after a short explanation of why storytelling is a much more powerful marketin...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps to website cookies, to your CRM, offline data, and more. Is there a way to bring all of these together? Absolutely, let's learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but litt...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing expert...

The evolution of social media in the last decade has made it a key channel for marketing and customer engagement. But the big question often remains unanswered: What’s the ROI? Join in to understand the key factors that drive social ROI and discover a path to measuring what matters for your business. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibiti...

Technologies like AR, VR, and mixed reality have opened up a world of possibilities to create stronger audience connections through mobile experiences, but there’s a lot of ‘tech for tech’s sake’ being developed. The heart of a great campaign is great storytelling and the key to getting results is bringing together strategy, technology, and design to solve problems and bring ideas to life while cr...

Before Stuart Brown was an SEO specialist, he was an infantryman in the Australian Defence Force. This combination of experiences has given Stuart a different and unique insight into being visible on search engines. Although at the time he was training to go to war, Stuart learned many concepts which he has been able to apply to his work with search engines, to great effect. One of the key concept...

As business professionals across various industries embrace data-driven decision-making and begin to experience the power of precision available at their fingertips, more marketers are turning to artificial intelligence to improve the efficacy of their media placements.    Disruption in this space is being driven by  - Media / Publisher mergers and acquisitions  - an ever-increasing programmatic i...

Social Media; What’s New, What’s Hot, What’s Not!  Learn the latest updates, features, and algorithms with Zoe and how you can get the maximum from your social media activities with the newest changes. Zoe will also discuss what’s not hot and how to avoid making mistakes to try and get the most reach for the sake of large analytical numbers. Check out upcoming DigiMarCon Digital Marketing, Media,...

At Microsoft, Bing is the largest application of Artificial Intelligence (AI). Join this session to walk through how Microsoft is using AI today and how AI is not only changing consumer behavior but how it’s changing marketing as we usher in the era of conversational technology through voice, bots, and mixed reality. In this session, I’ll also cover real-life examples of how through the power of A...

When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is...

Did you know that business videos can skyrocket site traffic and that audiences are 10x more likely to engage, embed, and share video content? And a side note..they're hands down the most effective form of marketing available to us today? Using video marketing can be incredibly effective when used correctly, but at the start, it can be overwhelming to get up and running. What sort of strategy...

Digital has changed the way consumers and businesses communicate with each other. It is creating on one hand new opportunities but also new threats and risks. Transitioning from insights to impact is key and we will see how companies can leverage social & online listening to their advantage. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions W...

Camera, newsfeed, social, maps, and more. The mobile phone is now the center of most people's lives. So how can you bring together all its features to create one cohesive campaign to market? Ben takes you through successful, long-term, award-winning campaigns that put the mobile at the center of everything. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences &a...