DigiMarCon Podcast

Whether you’re running a growing business or launching a startup, you’re likely hearing the same question from decision-makers or investors: “Does it scale?” For service-based marketing agencies in a creative industry, scaling can be difficult — when your revenue grows, your expenses tend to grow with it. Learn how Samantha Kramer, Director of Marketing Services at Thomas, worked with her marketin...

In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.    The struggle is real in dealing with media and data volatility, but there's n...

In the digital age, it is imperative to leverage the information and intelligence you gain about your customer to drive Exceptional Customer Experience. If you are not disrupting, you are being disrupted. Join us to understand how you can achieve Your Tomorrow Today. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarco...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

This presentation touches on the very nature that we incorporate; are finding ourselves in due to advances in technology and access to the internet from any corner of the globe: we have to actively manage the reputation of our brands online. This no longer has operating hours, from a Telco view, we have seen many customers like and comment on our social media pages but we have also seen negative c...

Brands are being challenged to re-think, and re-design digital marketing for the near future. This involves a complete overhaul from traditional thinking and applications to a new operating model. What are some of the current challenges brands are facing? What are some of the opportunities to make progress? What are the key drivers of disruption? We will cover 5 practical insights into how Digital...

Marketers have a lot on their plates, and there is often a barrage of information, case studies, and best practices, but this isn't packaged in an easily executable manner. This session will be about sharing executable digital campaign thinking while giving marketers the right questions to ask their agencies and partners. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising...

Fine-tune your digital marketing strategy with a deeper understanding of Digital Convergence. Join Michelle Geere and Karabo Sitto in this master class and learn how to capitalize on the revolutionary opportunities created by digital convergence. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In the 4th Industrial revolution, chatbots are the new email engagement. Safe, timely, friendly, and smart. In this engaging talk, Darryn will go through how to effectively design and use chatbots, the overview of Gamification Scaffolding, and then how to pull it all together to ensure your message is being understood or changed after listening to what the "receiver of the message" hears...

David will present the fundamentals of Neuromarketing and consumer neuroscience. This will provide the abidance with a basic, yet fundamental understanding of the key concepts and approaches of the field. He will also present on the attention economy, as it has emerged from neuroscience research, and discuss its relevance to digital marketing. He will also illustrate neuroscience principles that m...

With more and more companies becoming "content producers", it is becoming increasingly difficult to keep up. During this Master Class, you will learn how to repurpose your existing content for your social media channels such as Facebook, Instagram, and WhatsApp, along with your blog and more. This will allow you to continue generating leads for your business while helping you work smarte...

YouTube is one of the top websites for time spent. Instagram, Snapchat, and TikTok have some of the most engaged audiences because of their reliance on rich media content. Native video gets preferential treatment on most social platforms. What does this mean to marketers? How do you get your audience to stop the scroll and engage with your content? How can you produce rich media content with limit...

KING OF THE ONLINE JUNGLE. A Video Marketing Strategy to Rule Your Market.  The business world is a mercurial jungle out there. Every entrepreneur/marketing director needs to create a clearing in this mass of a jungle to make sense of the online world.  In Essence, most Marketers are looking for 4 things. They want to: -  1. Make Marketing Easy with less hassle and less experimental approaches in...

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master c...

Innovate or die. You read it in the headlines, and you hear it in start-up podcasts. Businesses are evolving at a rapid pace. To keep up, companies must identify and kill bad ideas immediately. We see brands looking for different ways to continuously pioneer new models of innovation. One thing that remains the same, is the power of marketing and the brand’s influence remains a key component for ke...

After 20 years of experimenting and using digital marketing, we can see the difference between speaking to mass audiences (which we were all pretty good at) and having a real-time, two-way dialogue with a potential or repeat customer (which few of us do well). Let us not forget, marketing exists to solve real-world business outcomes.    Join Derek Lackey, the President of DMAC as well as Steve Har...

‘Digital Strategy. We hear this phrase thrown around all too often in our industry, but if you were to ask 50 different marketers what a digital strategy is (and why it’s important) you’d likely end up with as many different answers. But where does this discrepancy come from? Why is there so little consensus on what a digital strategy is, why it’s important and how to build one? What does a good d...

In our struggle to reach, our goal of growth, reputation often takes a back seat - until it’s forced into the front seat. The "Shock then Sorry” strategy is gaining traction to get ahead of the algorithm. Think Logan Paul’s video in Japan’s “Suicide Garden." Is this ever the answer? Is your audience numb and/or accepting of this type of content? How do you compete with competitors who us...

Data is continuing to grow and businesses have yet to actively broaden their approach to customer-centric marketing. Understanding the various data sets available to a business and how to use them for maximum ROI impact is essential.    Considering the value of each data set, 1st Party data sets are unique to a business and are the low-hanging fruit to capture for conversion and come from the orga...

As marketers and advertisers, it's critical that we measure how our ads are working and understand where we should invest our ad budgets next. With many measurement options available this can be challenging and incredibly time-consuming. To simplify measurement, marketers, and advertisers need an accurate and repeatable framework for understanding how their ads are working, which channels the...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketin...

When over two billion people are using a channel, businesses should be paying attention. HubSpot has spent over a year experimenting with Facebook Messenger to determine the most powerful ways it can be used for marketing. Learn why Facebook Messenger is the most promising new business communication channel as we walk you through how you can start using it today -- no budget or technical skill is...

In today's hyper-connected world, our consumers are everywhere and on all the time. More than ever before, our audience is consuming more content, across multiple channels and multiple devices. In this hyper-fragmented world, how do you really measure the value of your marketing investments on business outcomes that truly matter? Let's move away from vanity metrics (engagement, click-thr...

The marketing transformation journey is like a never stopping roller-coaster. What are the key traits of successful CMOs? How is Analytics changing the way marketers operate? How is Artificial Intelligence enabling new Customer Experience? Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

"Running social media in a B2B (business to business) firm is often misunderstood by most C-suites or even marketing teams. The act of simply 'doing social media for your company by setting up a blog or running Facebook or Instagram ads is long gone. These methods don't work themselves, especially in a b2b landscape.  Today, your firm's targeted decision-makers and buyers expec...