DigiMarCon Podcast

We hear a lot about how Millennials, and now Gen Z, have changed the game when it comes to marketing. But is there much evidence to support these claims, and are they really that different from older Australians? Researchers from the Marketing Scientist Group have developed research looking at media and advertising consumption for Generations X, Y, and Z. It includes findings on influencers, digit...

"We want it to go viral." The hardest brief when cats aren't the subject matter. Priceless Productions has been able to find the perfect middle ground for cracking briefs for clients and achieve huge organic reach, with massive viral results. See founder Max Price and Account Manager Lily France talk about the science behind the creative and managing expectations. Check out upcoming...

What's the ROI of your organic content? Can you track the influence of Instagram outside of followers or likes? How impactful is your holistic marketing campaign on driving your results? Facebook's people-based attribution modeling and in-depth analytics now allow marketers to gather meaningful insights across all of their social platforms opening up new powers for marketers to measure s...

Great marketing interactive technologies that don’t merge together to tell a compelling story can do more harm than good. Learn how to develop a discerning eye for the specific types of cutting-edge ideas and fresh technologies that will work best to drive your marketing objectives—and how to connect them all together in a way that feels authentic to your brand and seamless for your audience. This...

Understand how to make your brand content stand out on social. This talk will cover the do's and more importantly the don'ts of content creation. Drawing on experience from working with both b2b and b2c brands, Lee Wilcox will give insight into best practices and how you can implement them. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibiti...

Video is taking over the Internet. Why? We are inundated with information and video helps convey information in a streamlined and trustworthy way. In this presentation you will learn: how to get the most out of the video for your business; best practices for creating videos, how to distribute your videos; and some vital facts that you can't afford to miss. Check out upcoming DigiMarCon Digita...

In January 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.    The struggle is real in dealing with media and data volatility, but there's n...

More and more marketers have access to optimization tools and techniques. Don't waste time testing without first making sure your data game is up to par. Create a process where data and user experience guide your optimization efforts and priorities. You will learn our proven methods for uncovering the stories in the data, leveraging content and creativity to improve user experience, therefore...

In a world where content is king and audiences have the attention span of a goldfish, it is becoming harder for content marketers to drive views, engagement, and conversion. Understanding your competitors' strategies, successes and challenges can give you important insights that can supercharge your content marketing with new ideas, tactics, and breakthrough messaging. This session will give...

Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling aut...

Running a business is challenging, and there are many aspects to focus on. Marketing is an extremely important function for most businesses, as this is the way to get the word out about the company and attract new clients. However, as times change, marketing systems need to change as well. The demands from customers change quickly, there is more of a dependence on technology, and a constant social...

Every marketer dreams of personalizing their website experience, but 99% of businesses fail to implement personalization effectively. Join Austin Distel's workshop on the 3 steps to implementing personalization on your website to serve multiple marketers, tailor to each channel, and adapt along the customer journey. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Confe...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Join us for a robust conversation about why 'The Time is Now' takes advantage of opportunities enabled by modern data infrastructure. Mark Chiles of Hart Energy, Deven Nongbri of HCA Healthcare, and Tracy Arrington of Brain+Trust Partners talk about pulling the trigger to transform even the most complicated, legacy business structures and the possibilities facilitated by unified, rich, d...

In January of 2020, the California Consumer Privacy Act will go into effect and change marketing forever. At the same time, a decade of increased marketing budgets and growing technology stacks have failed to deliver customized content experiences at scale that consistently lead to more conversions and higher sales.    The struggle is real in dealing with media and data volatility, but there'...

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, other opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices i...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/