DigiMarCon Podcast

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

In 2019 voice will become less about “I want to know” and more about “I want to do”. This will usher in a new era of smart, personalized, omnipresent assistants accessible via multiple devices and in multiple languages and may truly mean the age of touch comes to an end! My session will explore different ways of having a dialogue-based interaction through a voice that will give the brand an import...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master c...

Join Becky Simms for a first-hand account of how you can use the proven technique of gamification in your content marketing strategy. This talk will take you on a journey from the background data of 2k consumers and their views on gamification, through to how to plan a gamification campaign for your business. Looking at how to succeed and what the metrics for success are. This talk will allow you...

An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social...

An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

With over 350 agents, KLM Royal Dutch Airlines has the largest social media service team in the world. The over 200.000 unique individuals that contact KLM every week via social media are a huge source of feedback and inspiration for the airline that aims to be the most customer-centric European network carrier. They inspired many KLM innovations - from hyper-personalized social ads to automated b...

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own bra...

An analysis of social media split testing and how it can benefit your paid social campaigns. So many marketers stop at implementation, and although the initial research and a strong strategy are important, stopping at this point won’t allow you to make the most of your budget and achieve great results. During the optimization stage, you’ll find that data is key to getting the best from your social...

Brands today have a matter of seconds to capture the attention of customers - who are more cynical than ever before. With time-frames getting shorter and screens getting smaller, brands are looking for creative strategies which engage audiences. However, creativity is often separated from digital strategy. Digital can be overlooked as a world of metrics and short-term thinking. Even though digital...

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign...

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own bra...

Influencers - real growth channel or just a unicorn? Providing an intro to the current influencers' landscape, challenges, and opportunities as well as best practice examples and tips on how to position this channel in the digital mix.  Finally recommendations on how success looks like and measurement advice. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences...

Every movie, book, magazine, song, or article ever produced shares a common thread: the Hero’s Journey. We’re biologically wired for story, yet few of us understand its power. Mark Jones digs deep into the mythology, science, and history of storytelling to reveal why Belief Moments are at the heart of this journey. In this masterclass he explains how brand storytellers, marketers, and business lea...

There's a trending reluctance for marketing managers to embrace automation in its entirety. While startups and small businesses have adopted automation practices due to their maneuverability, larger organizations struggle in endorsing new technologies. There's also a widespread lack of awareness of marketing automation products, which can create an exponential difference for businesses o...

How engaged is your brand with your prospects and customers?    Since the 1800s we’ve been building new communication technologies. From the telegraph to the fax machine to the “leave a message after the beep”. From voicemail to email then to  the first instant messaging service and SMS. Finally, we arrived at live chat which gave us the experience of a quick message and those three little dots si...

Video marketing is about creating a strong, impactful visual connection between the brand and the audience. This now essential medium has seen brands put their best foot forward in terms of content creation – but commonly brands and businesses fall short of truly leveraging the potential of their video content. So how do we maximize the video to make our client's dollar go further? In this ma...

As we think about empowering every person and every organization on the planet to achieve more - we look deeper into understanding what the word 'every' person could mean within the eyes of marketing. We explore design, and ideas and provide examples of how brands are focusing on being more inclusive. How different would this world look if all of us could empower every person to achieve...

James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.  1. Content Optimisation for SEO at scale.  2. Common Technical SEO mistakes to look for.  3. Link acquisition & Digital PR tips and advice. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldw...

Step 1: Get Traffic - Step 2: CONVERT! Promoting quality traffic to your website through search, paid, and social is extremely important for your digital marketing strategy, but often the focus on conversions is an overlooked aspect of this. Dave explains how leveraging the power of conversion rate optimization and AB split testing can complement your SEO strategy and improve revenue/leads dramati...

One of the most essential tools in every marketer's kit is an Avatar, a Persona, or a customer profile, often a fictional composite character designed to help us craft messages to our potential audiences, These Avatars are often based on limited customer data, and sometimes anecdotal evidence. With the growth of the data collection industry, there is so much real data at our fingertips and if...

Our panel discussion will be looking at the top digital marketing trends for 2019 throughout Australia and New Zealand. We'll be covering technology, tactics, and trends that are consumer-focused and driving solutions for marketers. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

For many, SEO is a black box that doesn't open up easily to share with stakeholders, prioritize and understand the value of the business. This session will share with you tactics on how to equate both overall SEO strategy and individual SEO tactics to business value. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digi...