DigiMarCon Podcast

5G isn’t just another “G.” It will have a profound impact on marketing, especially on where data is sourced, how digital advertising functions, what consumers expect, and how marketers will differentiate themselves. Like any massive technological shift, those who don’t grasp the implications will be left behind. Join Emodo, the data arm of Ericsson, the telecommunications company that powers rough...

In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https:...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing expert...

Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine...

The most successful digital leaders are those Marketers who know how to navigate the existing landscape and opportunities to acquire and connect with customers. As new tech and channels emerge, other opportunities emerge even more quickly for connecting existing channels using proven strategies that maximize marketing ROI, cut through the noise and clutter of advertising, leverage best practices i...

Marketing Beyond Digital: How to Get Past Technology and Market to the Human Experience  Marketing is beyond complex in the experience economy. On the front end, customer data capture must be meaningful, accurate, and compliant. Moreover, systems across the organization must interact in a way that unites teams and bridges data sets. In this session, Kim Brown speaks to the stigmatism attached to “...

Putting the Customer First - with Conversion Rate Optimization. Learn all about how the ideology of "putting the customer first" is actually put into practice with biometrics and conversion rate optimization. Marcus will walk you through some big brand case studies to learn what they have done to dramatically improve online performance, and how you can apply these methods to your own bra...

Are my ads causing incremental actions to be taken? This is the key question we’d like our media measurement to address. However, a lion’s share of solutions are still based on correlation and cannot prove that your ad caused the action or that you took credit for an action that would have occurred regardless of advertising. Lift testing is the solution to help you escape the biases of correlated-...

You pour hours of effort, energy, and resources, into your blog, but are you making the most of this incredibly valuable piece of digital real estate? For over 10 years, I've helped clients and my own agency leverage their blogs to drive truly remarkable results in the form of web traffic, leads, and closed customers. In this session, I'll share my secrets and the places to focus your ef...

Discover what the Amazon Appstore learned when creating its Reward Campaigns and writing services to run those campaigns. This presentation includes results from Amazon's campaigns, results from partner campaigns, and a review of what rewards campaign practices worked well (and which didn't). The practices section is structured to give you insight when building your own rewards campaign...

Meyer discusses how the best media partnerships are built on distinct audiences and content insights cultivated by potential media partners. Articulated through past content marketing, social media, and influencer campaigns, she can speak to the best way to partner with a media company to achieve brand marketing goals. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Confere...

What does changing from Funnel to Flywheel Marketing really mean for your business? How can you use creative tools to grow under the Flywheel Marketing Model? For example, how could you use graders, calculators, quizzes, recommendations, and AR apps for your business? We'll discuss things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost c...

Whether you are updating your website, increasing traffic, or improving efficiencies, don't forget one of the biggest opportunities often missed: Conversion Optimization. Before you go "all in"on any of these decisions, you owe it to yourself to consider the impact of optimizing conversions first. Jeff Turnbow, internationally recognized strategist, keynote speaker, best-selling aut...

Whether you’re running a growing business or launching a startup, you’re likely hearing the same question from decision-makers or investors: “Does it scale?” For service-based marketing agencies in a creative industry, scaling can be difficult — when your revenue grows, your expenses tend to grow with it. Learn how Samantha Kramer, Director of Marketing Services at Thomas, worked with her marketin...

Content strategy is all the rage. But publishing content simply for the sake of publishing can leave your content buried in the more than 2 million articles published online every day. Use these tips to construct your blog content for easy user consumption on the web and, in doing so, provide search engines key signals to improve the ranking of your content. It's a win-win. Check out upcoming...

In today’s world, we only have between 3-6 seconds to capture someone’s attention and tell a story. What message are you trying to convey? Are you promoting the premiere date of a new TV series or the cast of a movie? Are you a brand offering a new product?    It’s not enough to simply post a 60- or 30-second movie trailer or other pieces of content directly to social media. It needs to be optimiz...

With consumer trust at an all-time low, data remains a cornerstone of modern marketing, especially in the digital ecosystem. It’s how brands bring value to their consumers and how they serve them relevant content. So, despite all of the risks that data sharing brings, it has become an essential part of how marketers engage with their consumers and smart marketers won’t give that up. Cary Lawrence,...

How to Create a Holistic Social Media Content & Ads Strategy That Delivers Results in 2019. Everyone is talking about social media. How do you differentiate yourself? How do you create a social media strategy that not only attracts new customers but helps you increase lifetime value? You could be either better (optimize existing channels) or different (find new opportunities). In this master c...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing expert...

Artificial Intelligence has been a buzzword in martech. Many martech vendors position their products as AI-based platforms. What does that mean to marketers? What do marketers need to know about AI to either evaluate vendors’ platforms or modify their existing sales and marketing processes? Pam Didner, Author of Global Content Marketing and Effective Sales Enablement, will share examples and case...

If it feels like the giants of the web -- Facebook, Google, Instagram, LinkedIn, Twitter, YouTube, et al -- are conspiring against you to make it vastly more difficult to spread your message or amplify your content... You're right! They are. In this presentation, Rand will boil down exactly why that's happening and what smart marketers can do to build creative advantages and avoid these...

Not long ago the question was whether your organization had big data. Did you have the volume, the velocity, and the technology? Now those basics are largely given to most of the people attending this event. The path to success is still fuzzy, however, with so many technologies to choose from – and so many ways to use them.  Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising C...

An energetic and frank discussion about the top digital marketing trends impacting business today, how to leverage them, what's more chaff than wheat, and what's on the horizon. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Today’s marketers must master the art and the technology powering digital experiences. And bringing your brand to life will require prioritizing customer experience as the human side of digital connectivity. This digital potential is both a realization and an exciting challenge to fuel our creativity, innovation, and results. Learn how to optimize brand value by harnessing marketing technology to...

Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever about how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and more informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativit...