Did It Work?

Join me, Paul Mosenson, as I introduce 11 Profit Marketplaces on NuSparkProfit.com. With over 60 solutions, we have you covered to grow your business. Expense Reduction, Lead and Sales Growth, Margin and Operations, Retention, and much more. This is an audio of a webinar from Feb 16 with colleague Jim McNicholas. Did it work? Covers profit solutions as well. Here is the video webinar https://www.y...

On this episode of the Did It Work podcast, host Paul Mosenson welcomes Zachary Konopka, Executive Advisor at Behamics , for a deep dive into Generative Engine Optimization (GEO) — a rising priority for CEOs and marketers aiming to maintain visibility in AI-generated content platforms like ChatGPT, Claude, and Perplexity. Zachary brings over 20 years of expertise in business development and revenu...

In this insightful podcast episode with Rachel Levy Sarfin, we explored the evolving role of AI in content creation and how it can be strategically integrated with human oversight to produce compelling, authentic messaging. Rachel, a seasoned B2B tech content writer with a deep interest in AI, emphasized that while AI tools like ChatGPT and Perplexity can be powerful assistants for ideation, keywo...

Welcome to today's episode, where I sit down with Dennis Roman, the founder of ROMANS NUMBERS™ LLC, to explore innovative strategies for driving sales through financial reporting and analysis. Dennis shares his expertise on how businesses can broaden their revenue potential by equipping sales and marketing teams to communicate effectively with C-suite executives and profit center leaders. We discu...

Testing a short podcast on Website Lead Generation. Tools: 1. My Custom GPT: AI Podcast Show   2. Script to Google Notebook LM which makes podcasts out of content 3.  Wave to MP3 converter 4. Upload to Podbean

    Ready to supercharge your lead generation?  In this episode, Paul reveals how AI-powered lead generation can deliver more leads, better leads, and faster leads.. From AI-driven lead magnets to personalized sales coaching and smarter objection handling, Paul shares actionable insights and practical strategies to optimize your funnel. Discover how his custom solutions, like GainForge, are transf...

I'm excited to announce a new episode of my podcast, featuring Matt Ratliff from FunnelTechie , where we dive into the crucial topic of optimizing email deliverability in cold email marketing. Matt Ratliff is a seasoned email deliverability expert who has been helping six and seven-figure clients around the world ensure their emails reach the intended inboxes. With over 20 years of experience in n...

In this episode, NuSpark Founder Paul Mosenson interviews Amy Colbourn, Managing Director at MONOGRAM , a boutique brand agency in Las Vegas specializing in the hospitality and casino industry. Amy shares insights from her three-decade-long career with leading independent agencies, highlighting her passion for branding and brand marketing. She discusses her unique ability to identify competitive a...

In the podcast "Making Direct Mail Work for Lead Generation," Phil Goodhart of PMG Marketing Solutions discusses the enduring value and strategic benefits of direct mail in an increasingly digital marketing landscape. Goodhart emphasizes that while digital communications often overwhelm recipients, direct mail stands out due to its tangibility, trustworthiness, and higher response rates. He highli...

Discover the Future of TV Advertising: Join us on "Did It Work?" where we explore the evolving role of TV in the advertising landscape. This podcast series is a deep dive into the complexities of measuring TV ad effectiveness, especially as the industry pivots towards integrating more digital-like capabilities with traditional formats. What You'll Learn: Understanding Traditional vs. Digital Metri...

Join us on the latest episode of 'Did it Work?' where we delve into the transformative powers of artificial intelligence in lead generation with Paul Mosenson, founder of NuSpark Media Group and creator of GainForge. Discover how GainForge leverages over 150 custom ChatGPT models to revolutionize the way businesses attract and engage with potential customers. From increasing efficiency and precisi...

Today's podcast guest is Connor Dube, a well-known marketing and sales strategist with a focus on content and lead recapture tools.  Connor and I have a compelling discussion on intent marketing, website visitor ID, and driving more ROI from your website. Connor “The Content King” Dube is an Advisor, Host of the B2B Mentors Podcast and multi-time Entrepreneur behind brands like ProvenContent.com a...

A recent webinar I did with John Reed, Tim Dodd, and Bill Dillon, covering the entire funnel and a high level panel discussion on driving leads into sales opportunities.   See the webinar here  

A talk with Dan Lievens of Share.one , a robust video testimonial firm.  We talk about the power of video testimonials that drive more leads and sales.  There's a right way to do video testimonials, so a compelling listen.  Dan Lievens is an accomplished entrepreneur who has founded 11 businesses. Educated at top schools in Britain, France, and Singapore before completing an MBA program at Penn St...

Step out of the box, and produce amazing, creative, shocking, unique, compelling video thought leadership that differentiates you from the competition. Learn the approach from "America's Sweethheart" Eric Ryan from OffensivelyCreative.com I'm Paul Mosenson, Fractional CMO and listen to our podcast, which is also live streamed here.  

Account-based marketing has been with us a few years, but it does have many definitions and processes.  What is it? How it's done? What the strategy and tactics are?  Is it a marketing or sales tactic? Or both.  My guest is Mike Maynard, CEO of NapierB2B in the UK and a specialist B2B marketer and communicator. He has worked both client and agency side, and has helped some of the biggest B2B brand...

A conversation with a colleague, Brett Julian, of SalesQB , on email marketing strategy from both a marketing and a sales perspective. How to plan and write emai;s that engage, drive action, and sell.

We discuss how to attract leads to your team that have shown that they have a business problem based on the content they read or download; then how to engage with them. A 20-minute discussion! It's all About Finding Clues

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.    LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies.   He also recently released a new book called The Revenue Zone :  The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Reven...

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities.  Close more deals.  And it starts with how effective your website or landing page is to build trust and conversion. Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digi...

Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of your audience.  Their needs. You sell solutions!  Optimizing your messaging and content means more prospect engagement, trust, leads, and sales. Join me and my guest Zach Messler, a nationallly known conten...

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly!   My guest today is Matt Ratliff, a technical guru and founder of Funneltechie , a consultant that helps firms set up cold email from a...

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.   Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts , as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy a...

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling. My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies...

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC.  Michael has 20+ years of experience in...