Did It Work?

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We di...

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications profes...

Paul Mosenson, Founder of NuSpark Consulting , Fractional CMO services, gives an overview of his revenue growth alliance, Y our Revenue Growth Team , from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI!  Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization.  We discuss these key metrics, and how to optimize them for revenue growth.  Wll has his own podcast, found on his website, CustomersW...

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor.  That's what I discuss with Dan McGaw, Founder of McGaw.io , an national consultancy on marketing tech and data optimization and analytics.  Making the num...

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it.  There's a process here, and it's discussed with Genoo founder Kim Albee.  Genoo is a low-cost but robust marketing automation platform that integrates with WordPress.  As always...

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories.  For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest i...

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience of course. Loyalty.  What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift.  My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina , an eCommerce development firm w...

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy , a provider of website revenue optimization services and technology for B2B and demand ge...

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire.  For this podcast, it's one Fract...

UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, content build brand, content generates leads.  I speak with Scott Rogerson, CEO of UpContent.  This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential...

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh.   My guest is Peter Mahoney. Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI op...

That's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso .  Today's discussion is with the CMO of Sendoso, Dan Frohnen.  A great podcast.    Dan isn’t your typical tech marketer.  Before starting work in B2B SaaS, he spent 10 years in Music Publishing selling hard goods to retail.  He’s knows how t...

Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all...

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-demand, Hulu, Advanced, OTT.  Where does one start? I discuss all of these options with my guest, Gary Newman, from TEGNA Media.  Gary is an Advertising & Marketing Specialist handling agencies and advertise...

Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen.  Convincing people to download and most importantly, stay with your app, is...

Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marketing, Sales & Service.  It's the essense of marketing/sales alignment and optimizing the buyer's journey. It's what I do at NuSpark Consulting, and also our guest!   Learn about key concepts that can signif...

Considering using Intent data as part of your B2B targeting strategy?  Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action.  It's all about sending convincing messages to prospects in the market.  Bombora is the leading intent data provider out th...

Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike? My guest, Scott Brinker, tries to put marketing technology into perspective with my delightful conversation. Scott Brinker has been analyzing marketing technology an...

If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need.  Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince.  Today we talk about Sales Enablement with my guest: Tom Pisello. Tom is well known as the ROI guy.  He is currently the...

Learn the concept of MMM, or Marketing Mix Modeling.   Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth.   It’s a characterized as a statistical modelling that seeks to identify the relationship between your marketing spend in each individual channel, online and physical. This i...

If you're B2B  and have marketing automation, how do you know you're managing it and optimizing the platform correctly?  It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.   I am joined by Rhoan Morgan of DemandLab , a revenue generation/campaign execution firm, to discuss at a high level, the benefits of mark...

Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there.  One of particular interest is AutoKlose ,  offering a low-cost sales automation and email management platform coupled with a robust B2B database.  CEO of AutoKlose, Shawn Finder, joins me to discuss some of the best practices of em...

Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed, or you're just generating less leads and revenue over time, then yes it may be time. Join me, and Gerry Lantz, founder of StoriesThatWork , as we discuss these issues and the steps it takes to begin the re...

A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy.  It's really interesting.  And it's part of the Convining process. My guest is Jerry Abiog is a Co-Founder and CM...