Maggie Perotin
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching mod...
Author
Maggie Perotin
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
EP # 98 - The benefits of becoming a high-performing CEO of your service business 26.05.2023 29:30
I talk about high performance a lot because I'm passionate about helping my clients become high-performing CEOs. However, I realized recently that I don't talk enough about what I mean by high performance. In a nutshell, it's when you think at your best, feel at your best, and take the best action. In this episode, I dive deeper into this topic. I talk about each of the three areas...
MM 98 - What if you couldn't say "I'm busy" anymore 22.05.2023 3:47
We live in a world where being busy almost means "I'm important." Because of it, "I'm busy" became a favorite, widely accepted go-to reason to explain we didn't do what we planned or committed to do. But what would happen if you couldn't use "I'm busy" anymore as such an excuse? What benefits could it actually create in the day-to-day of runn...
EP # 97 - Honoring your commitments as a service provider 19.05.2023 31:23
It's easier to honor bigger commitments that we have made to others and that carry some sort of penalty if canceled or missed. It's a whole other ball game to honor commitments we have made to ourselves. Or smaller commitments to people we don't have strong relationships with, and missing them doesn't carry any form of penalty. And yet, those smaller commitments are the most im...
MM 97 - Two prerequisites to successful habit building 15.05.2023 5:26
Good habits are a key part of high-performance. We are habitual creatures :). To operate at your best in your business is much easier and simpler with good habits supporting you. Starting a habit is easy. Continuing it to the point it becomes a part of who we are, and we can progressively build on it, up-leveling the way we operate; it's a skill in itself. Listen in to find out what are the...
EP # 96 - Embracing the hardships of growing a service business 12.05.2023 25:20
The primitive part of our brain likes things "easy." It doesn't like anything hard because that means exerting more energy and, more often than not, dealing with the discomfort that goes with it. So it lets us believe that if things don't come easy, then there is something wrong, and we shouldn't be pursuing them. Yet, creating the best results for us in business and life...
MM 96 - Self-pitying vs. Giving yourself grace 08.05.2023 6:24
Our primitive brains love to operate in extremes. Either I beat myself to exhaustion to achieve my goal or feel sorry for myself and don't do anything. But extremes never serve us. The happy middle does. That's what giving yourself grace is all about. Accepting you are human and not letting yourself off the hook at the same time.
EP # 95 - Being in charge of the money you make through your service business 05.05.2023 25:16
This episode is the extension of Motivational Monday 94 . As the leader of your business, you're responsible for making money decisions . What to invest and how so that your business keeps growing. What to pay yourself and how to spend that money. How much income you want to make (how many people you want to help) this year, the next, and in 3 years. Being in charge of your money allows you...
MM 95 - Rest and recharge 01.05.2023 4:53
Being a high-performing CEO if your business means you can think, feel, and operate at your best. That cannot happen if you're tired, exhausted, or burnt out. Rest and recharge are critical to scaling your business sustainably and creating balance in your life. Daily. Weekly and through planned longer time off.
EP # 94 - Knowing when your fear is self-sabotage and when it's a protection mechanism 28.04.2023 37:33
This episode is inspired by an entrepreneur asking me this question "Maggie, how do you know when the fear you feel and actions you avoid as a result is self-sabotage and when it is a valid self-protection mechanism?" Not only do I answer it, but also I'm showing you how to use my Dream-Plan-Do coaching model to develop the skill of knowing for yourself. Ready to take your business...
MM 94 - Understanding and managing your business finances 24.04.2023 4:11
As the CEO of your business, your main responsibility is to understand and strategically allocate your business finances. Yes, you have your accountant, bookkeeper, or CFO as experts to help you with that, but in the end, the decisions are yours, and you'll experience the consequences of those decisions. You can't manage what you don't track or understand.
EP # 93 - How a business coach can help you scale your service-based business 21.04.2023 33:51
I love networking and meeting amazing business owners and other coaches. Wade Thomas, a fellow business coach, and I met through networking and decided to do this collaborative podcast interview together. We review strategies and tools business owners can use to exceed their business goals and evolve into high-performing CEOs. It's a great conversation about the potential small businesses ho...
MM 93 - Discarding unuseful thinking 17.04.2023 3:41
Last week we spoke about spring cleaning your business by eliminating tasks that shouldn't be done at all. Today's motivational Monday is all about cleaning your mind out of thinking that doesn't serve you, i.e., doesn't move you any closer to creating the results you want in your business.
EP # 93 - 5 Stages of Growth of a Service-Based Business 14.04.2023 20:14
Learn the five stages of business growth. These are different from your typical business textbook ones. These are the five stages of your growth as a business leader. Because only after you grow will your business follow. You'll also learn why the progression from stage to stage is important and what happens when you don't progress. To expand on this topic and learn major traps in each s...
MM 92 - Eliminating before delegating 10.04.2023 3:28
"Eliminate the unnecessary so that the necessary may speak." - Hans Hofmann
EP # 92 - CEO Time: An Essential Strategy to Scaling Your Service Business 07.04.2023 19:45
Creating CEO time for you every week is the first key essential to scaling your service business sustainably. What is it exactly, why is it important, and how do you go about it - these are the questions I answer in this episode. And if you're listening to it before April 18, 2023 - then secure your spot now HERE for a free masterclass on How to Scale Without Overwork or Overwhelm . It'...
MM 91 - Winning the Olympics in Business 03.04.2023 3:18
In this bonus, I'm asking you a very important question. You want to know the answer to it for yourself as a business owner. Tune it and take a few minutes this week to reflect on it.
EP # 91 - When you're overwhelmed by all the work 31.03.2023 30:48
Growing a business can feel overwhelming at times, or sometimes even more :). There are always more things to do than time to do them. It's not about doing them all. It's about doing the most impactful things. Ones that will create the most growth fastest and simplest. In this episode, I share a 3-step process I follow to help my clients keep scaling while working less, being less stress...
MM 90 - Being a Great Boss 27.03.2023 5:27
Some business owners start a business because they cannot imagine having a boss or they had a bad boss experience in the past. From my experience, bad bosses, for the most part, aren't bad people. They just lack people leadership skills. As you scale your business and start hiring help, don't become a boss you yourself wanted to avoid. Today I'm talking about 3 key essentials that...
EP # 90 - Breaking Free from All or Nothing Thinking When Making Business Decisions as a Service Provider 24.03.2023 35:36
All-or-nothing thinking is keeping your mind in the extremes. Extremes have very limited solutions; that's why when you're there, you feel stuck. It's hard to make decisions; move forward. Learning how to stay in a balanced middle opens up a world of solutions, options, and ways to keep growing your business. In this episode, I share several helpful tips on how to avoid all-or-not...
MM 89 - 5 must-have's to scaling your small service business 20.03.2023 5:51
Are you stuck in a catch-22 situation where you want to keep growing your business but can't possibly work more? As is, you're already at your limits spending all the time servicing clients and tending to urgent day-to-day matters. Today's Motivational Monday lists five things every business owner should consider for balanced and sustainable scaling.
EP # 89 - Communicating effectively with all stakeholders of your service business 17.03.2023 38:38
Every business is built on relationships. Relationships with your current clients, employees, contractors, and audience that includes potential clients, employees, and contractors. Those relationships are built through communication. When communication is effective, your business grows: clients buy from you, employees stay and are engaged, and contractors do their best work for you as well. When...
MM 88 - How to stop should-ing yourself 13.03.2023 6:42
A lot of energy and time gets wasted when you "should" yourself. Shoulds are really just unmade decisions. Today's Motivational Monday offers tips on how to stop "should-ing" yourself so that you can utilize saved time and energy towards creating meaningful progress in your business.
EP # 88 - Celebrating women entrepreneurs and two most important women in my life 10.03.2023 23:07
With International Women's Week, this Episode is celebrating women. I share some fun statistics about female entrepreneurship worldwide and why women start businesses. You'll also hear some fun facts about IWD celebrations back when the communist regime was a thing in my home country. And I celebrate the two most important women in my life.
MM 87 - Celebrating International Women Week 06.03.2023 4:10
This week we celebrate International Women's Day. Who are you celebrating? What are the women in your life that have helped you and inspired you? Share with me. I'd love to hear about them.
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