Maggie Perotin

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Business EN ↓ 522 episodes

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching mod...

Author

Maggie Perotin

Category

Business

Latest episode

Jul 10, 2026

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Episodes

EP # 111 - Attract the best clients for your services with this proven trio 25.08.2023

Are business strategy and a plan of action the same? How do I ensure I keep attracting my best clients now and long term? How do I know when a marketing tactic I decided to test isn't working for me at all? This episode has answers to these and a few more questions you might be asking yourself regularly. Click HERE to register for How to Sign Clients Consistently Without Ads or DMs . Want hel...

MM 111 - Are you giving your business the best chance of success 21.08.2023

As the leader and CEO of your business, are you giving it and yourself the best chance of success?  In this bonus episode. I'm giving you a strategic thinking challenge on this topic. 

EP # 110 - Up-level your marketing game 18.08.2023

In this episode,  I am helping you up-level your marketing effectiveness,  i.e., converting more of your audience/ followers to paying clients. Without more work or adding a bunch of things to do to your list. Achieving that will require deep thinking and creativity. It's worth it. It's double-your-business worth it. And I'm guiding you exactly how to do it here. And if you're...

MM 110 - Making important yet scary decisions easier 14.08.2023

Running a business is all about making strategic decisions ad creating progress forward by taking actions resulting from those decisions.  Yet as an entrepreneur, you quickly realize that making those strategic decisions can feel scary. The bigger decision, especially one you've never made before, the scarier it is. Today's Motivational Monday aims to teach you how to make important yet...

EP # 109 - How to get more ideal clients buying your services 11.08.2023

Your offer is amazing. You know you can help a lot of people. And yet you don't have enough interest in it. People aren't rushing through the door to get it. Yet. Or maybe you do have interest, but the conversion from that to paying clients is really low. For now. You're in the right spot. This episode will help you get more paying clients. Tune in to learn how. And if you want to d...

MM 109 - When you can't look at yourself on camera or listen to your voice 07.08.2023

This bonus episode is for you if you want to be more visible via video or voice content. But you're holding back because you can't look at yourself on camera or listen to your voice. I've got you. That used to be me. But not anymore. And now, I help my clients overcome those holdbacks. And today, I'm sharing with you a 3-step simple process that helped me and helps my clients t...

EP # 108 - When you take Inspired Strategic and Focused Action 04.08.2023

Quite often, our brains underestimate the effort and resources it takes to accomplish the goals we want. Start a new business. Create a certain income. Launch a new offering. Hire and lead a high-performing team. There is a lot of advice saying that to solve that, we need to take massive action. Or 10X our efforts. Does it mean then that we need to sacrifice other important things for us? Not for...

MM 108 - What would your next level look like 31.07.2023

Staying the same in business is not an option. If you stay the same for too long, you become complacent. You miss the changing needs, challenges, and desires of your clients, and with it, they no longer resonate with our offers. Staying on top of your marketplace is key to running a successful business long-term. What would your next level look like, then? The answer to that question is the challe...

EP # 107 - 5 Ways Vacation Helps You Grow Your Service Business 28.07.2023

Taking vacation, time off away from your business and day-to-day routines, is critical to being a high-performing CEO of your business and life. I love taking a vacation for many reasons. It's part of my life. Me living fully.  In this short episode, I share five ways taking a vacation can help you grow your business. 

MM 107 - Don't wait. Keep moving. 24.07.2023

Hanging the success of your business with one potential client, one collaborator, or one conversation isn't sustainable. It keeps you spinning, attached, and out of your power to grow your business. This bonus episode motivates you to keep moving. 

EP # 106 - Creating content that sells your services reliably and consistently 21.07.2023

In this podcast episode, I discuss the importance of creating content that sells. You'll learn about the need for a strategy and effective planning to minimize the time spent on content creation. Also that the main purpose of content should be to offer value and help your ideal clients, rather than seeking immediate monetary return. Inside, you'll find out how this approach builds trust...

MM 106 - Understanding your numbers 17.07.2023

It is critical that you, the leader of your business, understand your numbers. There are two types that are most important: your financial numbers (how you make and spend/ invest money) and operational (how what you do contributes to the money flow).  The more you understand the key ones within those two types and how they relate and interact with each other, the better decisions you can make for...

EP # 105 - Top three marketing mistakes of most service providers and how to avoid them 14.07.2023

Today's episode is short and practical. You'll learn about the three most common mistakes I see entrepreneurs make when it comes to marketing. Talking to and attracting the wrong people. Trying to be visible everywhere all at once. Outsourcing marketing activities too early. You'll learn why they happen and also how to avoid them. To work with me to accelerate the growth of your bus...

MM 105 - Staying motivated while running your service business in the summer 10.07.2023

I'm all about taking a vacation. Look out for the full episode 107 of the Diamond Effect podcast to learn about 5 Ways Taking Vacation helps You Grow Your Business.  But unless you're off the whole two months, you'll work in your business over the summer months. How do you stay motivated when the sun, beach, forest, or mountains are calling you every day? Today's Motivational M...

EP # 104 - The Power of Creativity when Growing a Service Business with Paola Di Fonzo (Event Decorator) and Stefanie Carroll (Excel and Data Management Expert) 07.07.2023

Creativity is often associated with the arts. Yet I think, as humans, we are innately creative in many different ways. One of them is business. Business is creative. Innovation and problem-solving happen thanks to creativity. To celebrate the 2nd anniversary of the Diamond Effect podcast, I have invited two of my clients with two very different businesses to talk about creativity. Tune in and list...

MM 104 - Creative process of growing a service business 03.07.2023

Growing a successful business is not that much of a different process from creating a song. There is a singer-songwriter, the creator of the core idea, and there is a producer, someone with different experience and perspectives to add depth to that creation, new ideas, and insights. And with the collaborative process of those parties, the result is a hit. That's how my clients double their mo...

EP # 103 - The trifecta of success for service-based businesses. 30.06.2023

There are three key components of long-term success as a service-based business owner. One complements the other. When you have only one or two, building and growing a business takes longer, and it's more laborious. When you have all three serving you,  you grow faster and with less challenge along the way.   CEO Mindset. Business strategy. Implementation (and, with it, skills mastery).   Tun...

MM 103 - How to build up confidence to sell your services better 26.06.2023
EP # 102 - How to be take consistent action while growing your service business 23.06.2023

"Part of courage is simple consistency."  – Peggy Noonan. I am very consistent. This podcast is proof if that's the only way you know me :). Consistency is not something that we are born with or not. If I can do it, you can too. It's something we develop for things that are important to us.   Once you do it a few times, consistency becomes a part of your identity. Once you thin...

MM 102 - You're never behind 19.06.2023

What if it was impossible for you to be behind? Too often, we tell ourselves we’re behind. So we feel guilty taking time off or shame over selves for not completing all we planned in a week (even though the plan was unrealistic from the beginning). What if you’re always right where you need to be?

EP # 101 - Owning your business decisions 16.06.2023

Indecision. Taking a very long time to make decisions. Changing your decisions as soon as someone has a different opinion on it. Those are just some symptoms of business owners not owning their decisions. This creates problems such as slower growth, confused clients and/or team members, and wasted time, energy, and money. It also chips away at your confidence. In today's episode, I share with...

MM 101 - Creating 80% of results with a couple of focus areas 12.06.2023

"If you commit to nothing - you'll be distracted by everything." - James Clear  This bonus episode has an answer to how to stay focused, not overwork, and still achieve the goals you set in your business. 

EP # 100 - How personal growth leads to business success with Gina Havranek (Virtual Assistant) and Diana Chiru (Health & Nutrition Consultant) 09.06.2023

To celebrate a milestone - 100 full episodes of the podcast I have invited two of my clients from the Diamond Effect small coaching program. Gina Havranek, Virtual Assitant and the owner of Elevate Virtual Solutions , and health and wellness consultant Diana Chiru share their entrepreneurship journeys and growth as leaders of their businesses. We talk about the self-awareness that is required to r...

MM 100 - Branding. How your ideal clients experience you 05.06.2023

Branding is far more than just a pretty logo, fonts, or colors. They are just a very small part of a visual representation of your brand and should actually be the last thing you ever worry or think about, not the first. Today's Motivational Monday will help you figure out what's the first thing to consider. 

EP # 99 - Business Growth Strategy for Service Providers 02.06.2023

One of the major mistakes I see entrepreneurs make is not having a strategy for their business growth. This costs them signing fewer clients, having to work with non-ideal clients, additional unnecessary fires they need to put down, more work and overwhelm, less money (from lost opportunities and wasted energy, time, and money), and ultimately less joy in running their businesses. If you are a bus...

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