Maggie Perotin

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Business EN ↓ 522 episodes

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it.  Here, you turn your business into a client-attracting gem and become a high-performing CEO.  About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching mod...

Author

Maggie Perotin

Category

Business

Latest episode

Jul 10, 2026

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Episodes

MM 124 - You don't need to be more productive 20.11.2023

What if trying to be more productive is not the solution for you becoming less busy, stressed, or overwhelmed in your business? What if working on being more productive keeps you in the hustle of doing it all and less in creating the results you want? In today's Motivational Monday, I'm showing you the difference between productive and effective. And how effective is a faster and simpler...

EP # 123 - Strategies to Boost Your Business Growth when Faced with Stagnation as a Service Provider 17.11.2023

As a small service-based business, you can keep growing even in a recession or slow economy. I will tell you why and how in this episode. To make the HOW fun and simple, I created the MODERN framework that I explain in detail today. It's an acronym of strategies and perspectives that you can adopt to boost your service business. I can help you double your business in 2024 without adding more...

MM 123 - Checking Boxes vs. Creating Results 13.11.2023

All my clients get results. No exceptions. Because I don't let them just check boxes of self-development. What's the point of creating client avatars if you are never going to go deeper and use them in your marketing? What's the point of strategic planning for the New Year if, a month after, you forget about it and go back to doing what you've always been doing? What's teh...

EP # 122 - Five selling mistakes most service providers make and you want to avoid 10.11.2023

Selling is not about persuading people to buy what they need or could benefit from but don't want. Selling is offering value in exchange for money to those who want what you offer. Your ideal clients have a problem that they want help solving. They can't wait to get it solved. They also have a goal they want to achieve. So they are willing to get help and pay a fair price for it. In orde...

MM 122 - From Big Vision to Results 06.11.2023

2024 is coming. And as a business coach, I'm all for being proactive and planning for a successful year now rather than waiting till January to do it. Because then, by the time you get to it, you've lost a month, if not more. However, planning won't create the results of your Big Vision on its own. It's the execution of the plans that leads to the results. An effective executio...

EP # 121 - How to Scale Your Service Business without Overwhelm 03.11.2023

In today's episode, I'm sharing the recording of my October masterclass - Mastering Sustainable Growth - Scaling Your Business with Passion and Balance.  What if you could scale your business simply without adding more work? What if scaling allowed you to create more personal time, finally infuse self-care into your day-to-day, and become more passionate about your business than ever? Ye...

MM 121 - You're one CEO decision away from positive progress 30.10.2023

An average human makes over 30,000 decisions a day. As CEOs responsible for making most of the business decisions, that number is even higher for us. Decision fatigue is real and can negatively affect you to make the most important decisions for your business. When we feel tired, we postpone making the most difficult and scary decisions, for example, hiring, strategy pivots, or improvement impleme...

EP # 120 - Business Growth of a Private Medical Practice Through Continuous Improvement with dr Andrew Springer (Chiropodist) 27.10.2023

In this podcast episode, I interview one of my clients, dr Andrew Springer, a chiropodist and the owner of the Foot Advantage clinic in Oshawa, Ontario, Canada.  In the conversation, we explore how Continuous Improvement can help established businesses grow. Continuous Improvement Journey My guest shared their experience of getting help from a business coach and the secrets to successful implement...

MM 120 - Three CEO self-development pillars and tips for effective self-growth as a service-based business owner 23.10.2023

As the leader of your business, your ideas, decisions, and actions (based on your knowledge, skills, and beliefs) drive the direction and results of your business. That's why when you stay the same, your business stays the same.  Only when you grow, does your business grow. It's that simple.  In today's Motivational Monday, I share three pillars of CEO self-development and a couple...

EP # 119 - How to keep going when you feel discouraged 20.10.2023

The emotional roller coaster is a real thing among us entrepreneurs. One day, you feel like you are on top of the world, rocking it. The next moment, you feel discouraged and defeated. Your mind serves your thoughts such as "Nothing is working," "You should be further ahead", and "Look at them; they are doing so well, and you can't seem to figure it out." Those l...

MM 119 - Dealing with excuses 16.10.2023

You want to grow as a CEO. Or you want to implement a positive change in your business. Or maybe build a new good habit. And then all the reasons show up why it is impossible to do.  Your schedule is unpredictable. It seems too hard to figure out the how. The first time you tried, you didn't get the expected results. And so on and so forth. So now what? What if all this was normal and just ex...

EP # 118 - Decoupling yourself from non-money making activities 13.10.2023

As the leader of your business, you make it rain. You are responsible for its success. So, when you're bogged down by many tasks and activities that don't contribute to your business growth, you're not fulfilling your core responsibility. Being the CEO. And I get it; it's easy and normal for entrepreneurs to get consumed by all the to-do's and urgent matters. Especially wh...

MM 118 - Practice of gratitude 09.10.2023

Today is Canadian Thanksgiving holiday. My favourite. I'm taking this opportunity to invite you to start a gratitude practice. Research has shown many benefits of having a gratefulness practice. Less stress, less anxiety, better mood. And even better sleep and immunity. In summary, the practice of gratitude can improve your mental and physical health. And when you make it one of your #goodhab...

EP # 117 - Mastering the CEO Mindset. The Key to Scaling Your Service Business 06.10.2023

When entrepreneurs start a business, they bring their former identity and way of thinking into it, such as an employee, academic instructor, or professional working under someone else. Growing from that identity into a leader CEO of your business is critical for scaling your business and keeping it successful long-term. It encompasses a set of attitudes, perspectives, and approaches that successfu...

MM 117 - Asking for help as a confident CEO 02.10.2023

Being a business owner who's driven, ambitious, and prides themselves in being able to solve problems is a great quality as an entrepreneur. Yet, all qualities have limitations. And one limitation here is that it can be challenging to ask for help. What if asking for help was a sign of confidence, not weakness? What if asking for help could make your life easier and help you scale faster and...

EP # 116 - How to know what to do to unlock more sales and fill your service business with more clients 29.09.2023

You feel you're stuck. Your business results have plateaued, and you're still struggling even to repeat what you've done in the past. Yet, you don't know what's holding you back. You have tried to figure it out on your own. Talked to a bunch of well-meaning people. Everyone offered an opinion, but all those points of view made your situation more confusing. Now you have &q...

MM 116 - What do I really want? 25.09.2023

What do I really want? This is  the question many business owners don't ask themselves often enough. As the Q4 of 2023 is here and 2024 is coming, I invite you to spend some CEO time to really think about this question once you've heard the full explanation in this bonus episode. 

EP # 115 - Value, Time, and Money - CEO Breakthroughs with Millie Gormely, CFP (Financial Planning Services) 22.09.2023

In this episode, I'm interviewing one of my amazing clients - Millie Gormely, a Certified Financial Planner .  Millie and I talk about the very things that occupy the mind of everyone: Value, Time, and Money. We approach our conversation from two perspectives: your personal finances and your business that generates income. Do I have enough time to secure my financial future? Or is it too late...

MM 115 - My secret to getting things done, even when ... 18.09.2023

In today's Motivational Monday, I'm sharing my secret to getting even things done. Even when my brain wants to procrastinate. Even if this is something I'm doing for the first time and I'm nervous or anxious about it or downright sacred. 

EP # 114 - Making your first $50K in your service business - Part 3 15.09.2023

This episode is the last of the 3-part series on making your first $50,000 of revenue in your business in 12 months. If you're just discovering this podcast, I invite you to listen to the first two parts first, i.e., EP # 112 and 113.  Following my DREAM-PLAN-DO coaching model, we'll talk about what it takes to make that money without overhwlem.  And, in the process, become a highly-perf...

MM 114 - A tip to help you overcome your hold-backs 11.09.2023

This tip was given to me a couple of years back when I was starting my business, and being introverted, networking was hard for me. 

EP # 113 - Making the first $50K in your service business - Part 2 08.09.2023

In September, with my clients, we are getting into Back to Business Bootcamp. I wanted to do something similar for you, dear listeners. Over the next three weeks, I'll help those of you who want to grow their businesses and haven't yet reached $50,000 in income in 12 months. Following my DREAM-PLAN-DO coaching model, we'll talk about what it takes to make that money without overhwle...

MM 113 - Rethink before going back to business as usual 04.09.2023

Happy Labour Day! September, for me, is like a mini New Year without a big hype. It's a great opportunity to rethink how you run your business and finish the year strong with the improvements that come up from that CEO time. This is my challenge for you this week. Happy rethinking!

EP # 112 - Making the first $50K in your service business - Part 1 01.09.2023

As September starts and with my clients, we are getting into Back to Business Bootcamp. I wanted to do something similar for you, dear listeners. Over the next three weeks, I'll help those of you who want to grow their businesses and haven't yet reached $50,000 in income in 12 months. Following my DREAM-PLAN-DO coaching model, we'll talk about what it takes to make that money withou...

MM 112 - The Power of Core Business Values 28.08.2023

Today’s Motivational Monday is all about core business values.  Do you have them? If so, what are they, and why did you decide on those particular ones?  If you don’t, what’s preventing you from defining them for your business?

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