Maggie Perotin
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching mod...
Author
Maggie Perotin
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
EP # 136 - Why the good-old hustle is no longer working in your service business 16.02.2024 27:50
We've all heard that to be successful in business and entrepreneurship "you should leave the emotions at the door" or "skip the feelings." I disagree with it. Not only because it's humanly impossible to do, no matter what you can be telling yourself. As humans our actions are driven by emotions And emotions result from what we think and how we think about anything tha...
MM 136 - Business skills are your shortcut to filling up your service business with clients 12.02.2024 4:21
Studies show that “talent” (the thing we are born with and can’t choose) doesn’t have as much weight on our success as learning and mastering skills through practice, training, and just work (the things we have control over and can influence). And I believe that business skills are the “shortcut” to success as a service-based business owner. Not some new marketing tactic or one funnel. So I challe...
EP # 135 - 5 Ways to Become More Effective as the CEO of Your Service-Based Business 09.02.2024 27:47
Today's Episode of the Diamond Effect podcast (the one I host 😉) is diving into 5 Ways to Become More Effective as the CEO of Your Service Business. Because your business results depend on you, the leader. The more effective you are, the better the results. To work with me and double your business without adding more work, schedule a free initial consultation HERE - https://calendly.com/magg...
MM 135 - E-mail overwhelm: 5 reasons why your inbox is overflowing and how to fix it 05.02.2024 3:54
If you'd like to spend more time in your inbox dealing with emails, today's Maggie's Moment isn't for you. But you want to tune in if you're among most business owners overwhelmed by e-mails, feeling like the inbox is running you and stealing your precious time. Find out 5 reasons why you might have too many emails to deal with every day and how to fix that issue. To work...
EP # 134 - Becoming a Bigger Person: How to Thrive in the Face of Business Challenges 02.02.2024 24:42
Business is just like having kids. Small business - small problems. Big business - big problems. Yet the idea of dealing with "big problems" shouldn't scare you or worse stop you from growing your business altogether. The solution for "big problems" becoming small is to grow yourself. The more skilled you are in business and the more emotional capacity you have, the smalle...
MM 134 - Running a successful service business as a marathon not a sprint 29.01.2024 4:59
Have you watched an Oscar-nominated movie Nyad? I highly recommend it :). Even though it’s about the journey of a PRO athlete, marathon swimmer, Diane Nyad, the movie offers many business lessons too. In today’s Maggie’s Moment, I’m sharing two of them. To work with me one-on-one, apply HERE .
EP # 133 - Lower Income Months 26.01.2024 18:43
Embrace the Entrepreneurial Roller Coaster! Some months are booming, with clients and money coming, while others are quieter. In this episode, we tackle those slower times with tips on tracking income, smart budgeting, and attracting clients. Learn to see lower-income months not as setbacks, but as opportunities for growth. Tune in for a successful year ahead! Ready to boost your business skil...
MM 133 - How your industry expertise is costing you clients 22.01.2024 4:39
The more experienced you are as a service provider, the more knowledge you have, and the more your brain assumes that everyone else knows the same—especially your clients. Such expert bias can be dangerous and is probably costing you money: in lower marketing and sales conversation or even client retention. How is that possible? Today's Maggie's Moment explains. If you want to double you...
EP # 132 - How to establish a high-performance habit that helps your business grow and sticks 19.01.2024 25:38
Establishing good habits brings a myriad of benefits that contribute to overall well-being and success. One of the key advantages is the efficiency they bring to daily life, as habits automate tasks, saving time and mental energy. Moreover, cultivating positive routines enhances discipline and self-control, fostering a sense of empowerment and accomplishment. Good habits also contribute to long-...
MM 132 - Creating a growth strategy for your service business that works 15.01.2024 5:30
If your marketing and sales strategy isn't attracting the type and/or number of clients you want; or if you don't have a business growth strategy, tune in to today's Maggie's Moment. Inside you'll learn the key components of an effective strategy. And also discover why the hard work you're doing now isn't translating into the results you hoped for.
EP # 131 - Scaling a Service Business with Strategic Planning While Avoiding Burnout with Maria Nenciu (Lease Auditor) 12.01.2024 27:49
In this episode, I sit down with Maria Nenciu , the visionary behind Richvale Consulting , a commercial lease audit company. Maria kicks things off by sharing the journey of how it all began – the spark that ignited the creation of her business and the passion that fueled its growth. We explore the early years, delving into the challenges and triumphs that shaped Maria's entrepreneurial path,...
MM 131 - How your clients' spending preferences are changing in 2024 08.01.2024 4:28
Because of the slow economy or recession, your clients have changed their thinking about money and spending it. It doesn't mean they don't have money. Or that they don't want to invest in your services. It's just how they think about it has changed. I'm talking about how this affects your marketing and selling in today's Maggie's Moments. I can help you double yo...
EP # 130 - How to Achieve Your Goals 05.01.2024 27:09
In this episode, I share how I approach practically setting a goal and then taking action to achieve it. I'm talking about the Strategic Planning process that I and my client use to learn from the past and inform what we're going to do in the future. Then how from there I improve things that are working to do them even better and fix the things that aren't but I still want to take a...
MM 130 - From Motivational Mondays to Maggie's Moments 01.01.2024 3:53
Happy New Year! 2024 is going to be great! Better than 2023 :)! How? Because we're going to grow together as leaders. And when you grow, your business and results grow. That's how :). And to help you to the faster and more powerfully, I am transforming Motivational Mondays of the Diamond Effect Podcast to Maggie's Moments on Mondays :). It's not just a name change of these bonu...
EP # 129 - Reflecting on 2023: Valuable Lessons for Growing Your Service Business in 2024 29.12.2023 24:55
Learning from your own experience is one of the most powerful ways to accelerate your business growth. The second most powerful way to shortcut your journey to results is learning from someone who already knows. The two combined work magic :). I know because I do both, and my clients do both as well. And we experience that magic. In today's podcast, I'm sharing my own most powerful less...
MM 129 - Appreciate. Enjoy. Give Back. 25.12.2023 5:17
The holiday season is a time for joy, reflection, gratitude, and rest. I find myself reflecting on the incredible journey we've shared together this year, my dear listeners. In today's Motivational Monday, I'm sharing some fun stats about the Diamond Effect podcast and offering us a challenge of giving back. Giving back is a big personal value of mine, and every year, I try to do...
EP # 128 - Embracing Entrepreneurial Success - The Power of Celebrating Every Victory, Big or Small 22.12.2023 26:00
This past week, my clients and I created Strategic Plans for our businesses for 2024. Part of this event was to celebrate one's successes, big and small. And for some of us, that was the hardest part. Many reasons contribute to that: being a high-achiever, not accomplishing all your goals as you wanted, com[parison to others. All those traps that our brains fall into can prevent us from this...
MM 128 - One powerful tip to help you reduce stress and overwhelm this week 18.12.2023 3:34
If you're feeling increasingly stressed and maybe even overwhelmed as the Holidays are approaching, today's Motivational Monday is for you. This one powerful tip will help you manage everything on your plate better and start enjoying the Holidays.
EP # 127 - From corporate employee to service-based entrepreneur - Sonja Keeve and Maggie Perotin sharing their experience 15.12.2023 50:56
Sonja Keeve and I both hold executive MBA degrees from Jack Welch's Management Institute. We met during one of the JWMI's networking events and realized that our journeys from employee to entrepreneurship, despite being different, also have many similarities. We decided to talk about that and share those experiences in the form of a podcast episode. Three questions guide our conversatio...
MM 127 - 3 Benefits of Creating a Strategic Plan for Your Service Business 11.12.2023 3:43
Still debating if you should take time from your busy schedule to create a strategic plan for your business? Today's Motivational Monday talks about three key benefits of doing that. And if you need help making it practical and straightforward to implement, schedule a free consultation with me here . I'll be happy to guide you.
EP # 126 - Creating meaningful connections while marketing your service business online 08.12.2023 17:40
Creating meaningful connections and, with it, relationships is key to growing your business. It can be relatively easy when you have a person in front of you and you can start a conversation. But what about online marketing? When you're creating content (a post or a video), it can feel like you're talking to no one. A void. Or millions of people you don't know at once. And what abo...
MM 126 - One critical mistake you want to avoid when growing your service business 04.12.2023 5:01
If your business goes through client overflow and droughts regularly, you might be making this critical mistake. Find out what it is and how to avoid it. So this way your client and revenue streams are more consistent.
EP # 125 - How to enjoy Holiday Season & come back reenergized to your service business 01.12.2023 20:08
If you're a business owner who tends to get stressed and overwhelmed during holidays, this podcast is for you. If, after the Holidays, you dread coming back to running your business (or you actually never stop and pause), this podcast is for you, too. Inside I give you three insightful questions you can ask yourself as the Holiday season is here. The answer to them might positively transform...
MM 125 - Ready for more growth? Here's how to be concise getting there 27.11.2023 3:49
Are you ready for more business growth in 2024? Not sure how to get there? This bonus episode is for you. And if you want to double your business without adding more work, I can help you. Schedule a free consultation HERE , and let's talk about how.
EP # 124 - Making more money in your service business with better decisions 24.11.2023 24:47
If: spend days thinking about what else you can do to grow your business but never actually do anything, or you decide to try something (ex., a new marketing activity), try it once or twice, and when you don't see the results, you hoped for, you stop doing it all altogether and go back to thinking about what to do; or you go back and forth between the choices you have (ex. website updates, r...
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