Maggie Perotin
Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset
This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host: Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed. With her DREAM-PLAN-DO coaching mod...
Author
Maggie Perotin
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
EP # 87 - How to stop sabotaging your business growth 03.03.2023 19:44
If you're spending 80-90% of your time tending to busy urgent matters, you're doing it wrong. Urgent-anything should not constitute more than max. 15% of your time. 80% you should be spending on important non-urgent CEO matters that move your business forward, create accelerated growth and ensure your business can absorb it without putting a strain on anyone. If you're not there, t...
MM 86 - Building successful client relationships 27.02.2023 4:44
Today's bonus offers three quick tips on how to ensure that the relationships you create with your clients are successfull from beginning to end. Creating win-win with every client you serve throughout their journey with you will ensure you also create fans that will rave about your business to anyone they meet.
EP # 86 - Short-term and long-term growth 24.02.2023 28:37
The fastest and most sustainable way to grow your business is when you make strategic decisions with short-term results and long-term growth in mind simultaneously. When you can balance both perspectives, the action you take create the best results. In this episode I'm explaining how this can be done and what happens when you only focus on short-term growth. Ready to scale your business with...
MM 85 - Making decisions under pressure 20.02.2023 6:04
Making decisions under pressure is more difficult, even for professionals. Pressure creates rushing, skipping the usual train of thoughts, and can lead to judgment errors. In Today's bonus episode I'm sharing a story of a professional extreme snowboarder with tips on giving yourself a better chance of making the right decision even under pressure.
EP # 85 - Protecting the biggest asset of your service business 17.02.2023 26:12
As a small business owner, you are the most important asset of your business. Without you, your ideas, and your work, there is no business. Are you taking care of this asset appropriately? In this episode, I talk about the five keys to protecting yourself as an asset in your business. And no insurance, although an important part of the protection, is not one of those five. Ready to scale your busi...
MM 84 - Value Your Clients Get from Your Services 13.02.2023 3:22
The clearer you are on the value you offer to your clients, the easier it is for you to explain it to them. The more value your clients get for the price they pay, the happier they are and the more they recommend you.
EP # 84 - Intentional Marketing Strategy to Make $50,000 a Year in Your Service Business 10.02.2023 22:16
Intentional Marketing Strategy is a concept I teach my clients in the Diamond Effect small coaching group to help them make their first $50,000/ year. Today I want to share with you some of its golden nuggets. Such as: what happens when you don't have any strategy to grow your business; 3 critical foundations to anchor your decisions when you create a strategy what results you'll get wh...
MM 83 - What negative emotions can show you 06.02.2023 6:12
The entrepreneurial emotional roller coaster is real. Business owners feel negative emotions regularly. Business success often requires the willingness to feel fear and other accompanying feelings while doing what's right for growth. So how do you distinguish when the fear warns you not to take on something wrong for your business and when it's a self-sabotaging mechanism? This Motivati...
EP# 83 - Organic Marketing for Service Based Businesses 03.02.2023 24:10
In this episode, you'll get super clear on what organic marketing really is and why it is an important part of building a successful business. Plus, you'll learn why you should master organic marketing before focusing on paid advertising. Register HERE for free training on Feb 16th, 2023, at 1 pm EST - Grow Your Business Organically - A Proven Blueprint . Work with me to scale your busin...
MM 82 - Being flexible with your routines 30.01.2023 4:34
I help my clients become highly performing CEO's of their businesses. Part of it is establishing some good daily habits and routines that help them be super effective with time, have better ideas and solutions to their business problems and handle unexpected situations sharply and calmly. Sometimes they ask me what they should do with their routines when they travel for business or vacation o...
EP # 82 - Initiating change to better your service business results 27.01.2023 38:01
Being a high-performing CEO means you become an initiator of change in your business. Whether you want to improve service delivery, raise the prices, add a new offer, expand your marketing, hire help, or add new technology. All of it is change. In this episode, I share the psychology behind any change and some powerful tips on how to love change, be in charge of it, and have it work for you and yo...
MM 81 - Embracing failure 23.01.2023 4:03
"Don't wish it was easier, wish you were better" - Jim Rohn As you grow your business, you'll encounter challenges along the way. Your success is directly proportional to your capacity to handle challenges. Today learn how you can embrace failure.
EP # 81 - Being the service provider clients choose to hire 20.01.2023 33:01
Do you know why the clients you have chosen to work with you? Are their reasons what you want them to be? What if you had a business full of wonderful clients who chose to hire you for the exact reasons you wanted? The value and quality you offer, your communication, and others. In this episode, I share a simple 3-step process to get there. To work with me, schedule a free consultation here .
MM 80 - Better your habits for better results 16.01.2023 5:45
We often think of habits as only actions - behaviors. But those actions start in our minds, with thoughts and decisions that lead to action. So the ways we think and make decisions are also habits.
EP # 80 - Handling setbacks and negative situations in your service business 13.01.2023 34:41
How do you handle setbacks and negative situations in your business? This is a question I was asked during one of my webinars. I thought it would be a great topic for the podcast, so here we go. In this episode, I share with you a simple 3-step process on how to do that. Ready to take your business to the next level, simpler and faster? Work with me. The First step, schedule a free consultation ca...
MM 79 - Practicing radical responsibility 09.01.2023 5:35
Radical responsibility, or taking 100% responsibility for your actions and reactions, is the #1 leadership skill and the # 1 drive of success in business. Start practicing it this week with today's Motivational Monday.
EP # 79 - Making 2023 the year of purposeful work 06.01.2023 27:05
Happy New Year! With the first episode of 2023, I want to help you make this year count. Running a successful business is hard work. Hard work that is fun, purposeful, and feels meaningful. Hard work is not being busy all the time. Hard work is different than hustle. In this episode, I talk about the main differences between those two concepts and also offer you five tips on how to create your 2...
MM 78 - All in while having fun 02.01.2023 3:32
When you're a high-achiever like me and go all in on your goals, have fun in the process as well. Even with the parts of your business that you tend not to enjoy.
EP # 78 - How to set and achieve goals 30.12.2022 30:07
Many business owners don't know how to set and achieve goals. They set them too low, don't set them at all, or so high that they shut down or have an unhealthy relationship with them. In this episode, I want to challenge the way you think about goals, teach you how to set them, and how to have a healthy relationship with them so that you grow your business. If you haven't set the go...
MM 77 - Focus on wants not shoulds 26.12.2022 5:18
Stop should-ing yourself in 2023. Decide instead. Decisions are "wants." That's what confident CEOs do. They decide and then implement their decisions. They save time and energy. This way, they grow businesses with balance and no overwhelm.
EP # 77 - My biggest 2022 celebrations 23.12.2022 28:57
With this episode, I want to inspire you to celebrate. Small and big things. Everything. I wasn't the person who'd do that in the past. I had a hard time celebrating my accomplishments. I was raised in a mindset that they were just expected. This is what you strive for. That there is nothing to be proud of as otherwise, you come across as arrogant and boasting. I've unlearned this u...
MM 76 - Pause, slow down and focus 19.12.2022 3:16
Let's take the wisdom we all have access to during Holidays and let it guide us for the rest of the year for more impact.
EP # 76 - 10 Success Secrets from My Best Service Provider Clients 16.12.2022 24:29
Success means different things for different people and it could mean different things in your business at each stage of each growth. Yet, there are certain prerequisites to achieving it. And this is what I'm talking about in this episode by sharing with you 10 success secrets form my best clients who achieve the best results, the fastest. Grow your business by growing yourself with me. Sch...
MM 75 - Celebrating everything 12.12.2022 3:18
Don't let your mind discount your wins and progress. Celebrate even the smallest things. Happy Monday!
EP # 75 - PRO CEO - Achieving your full potential 09.12.2022 39:43
As your business' main shareholder, you're expecting your business to generate profit and pay you some handsome dividends. The person responsible for the profit of any company is its top leader – the CEO. In your business case, you're the CEO. When you look at the most profitable companies in the world, they always want to attract the most skilled CEOs they can get. For the reasons...
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