Dial it in

In this episode of the Dial It In podcast, host Trygve, who arrives at a seemingly deserted recording studio, is joined by Andy and special guest Stephanie Van Hoosh, a renowned brand and creative director. Brought together by Nicole, Trygve's long-time collaborator, Stephanie shares her journey from high school artistic tendencies to becoming a distinguished designer. She discusses the importance...

In this episode of the Dial It In podcast, host Trygve, joined by producers Andy and Nicole, discusses fashion with their guest Adam Groh, founder of Acme Clothiers. The conversation highlights Adam's journey from working in various industries to creating custom-made suits that exude confidence and precision. Adam explains the differences between off-the-rack and custom clothing, emphasizing the c...

In this episode of the Dial It In podcast, Dave interviews Jen Meyer, COO of BizzyWeb and head of HubSpot operations, about her expertise in using HubSpot to streamline processes and achieve measurable business growth. Jen shares insights on the importance of proper onboarding, foundational architecture, and key features like sales pipelines, reporting, marketing campaigns, and automation. They di...

In this episode of the Dial It In podcast, co-hosts Trygve, Dave, and Nicole converse with Heather Boschke, a strategic marketing leader, artist, and author. Heather discusses her frustration with businesses that dismiss the need for creativity, leading to her inviting Heather, an expert in creative marketing. Heather shares her career history, her transition from corporate life to running her own...

In this episode of the Dial It In podcast, Trygve and Nicole discuss the importance of strategic marketing with their guest, Michelle Hanson, Director of Digital Marketing at BizzyWeb. With Dave unavailable due to a doctor's appointment, the conversation covers a range of topics including the significance of setting concrete company goals, the complexities of SEO, the interplay between marketing a...

In this episode of the Dial It In podcast, hosts Trygve and Dave discuss human resources (HR) with Sheri Stolp, president of The Stolp Group. They explore the complexities of HR, including the evolution from personnel to strategic HR, the importance of hiring the right talent, and the challenges of the work-from-home era. The discussion touches on the impact of AI in hiring, the best practices for...

In this episode of the Dial It In podcast, hosts Dave and Trygve interview Keith Lauver, the founder of the AI startup Ella. The conversation revolves around how AI is transforming industries, particularly through tools like Ella, designed for high-resolution marketing. The episode highlights Ella's ability to co-create, coach, and critique, making it a valuable companion for marketers. Keith shar...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool designed to help sales professionals build more personalized and effective relationships with their clients. The episode covers how Zinnia analyzes personality profiles and company data to craft bespoke outreach messages, how it can significantly improve sales e...

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his exper...

In this episode of the Dial It In podcast, hosts interview Tracy Kelly, the founder of Paperboy Marketing, a firm specializing in local engagement through flyer distribution, direct mail, and comprehensive marketing strategies. The discussion explores Tracy's transition from working at digital agencies to acquiring Paperboy Marketing, the logistics and technology behind flyer and postcard delivery...

In this episode of the Dial It In podcast, host Trygve welcomes branding expert and TEDx speaker Dee Heffernan, who shares her journey and insights on authentic branding. Dee discusses the importance of understanding clients' emotional journeys to create impactful brand strategies. They delve into topics like overcoming founder challenges, the role of a brand standards guide, and the significance...

In this episode of the Dial It In podcast, Monty Fowler, Chief Revenue Officer and author of 'Executive Debt: Confronting the Long-Term Cost of Short-Term Decisions,' discusses the concept of executive debt. Monty explains how short-term decisions made by executives can have long-lasting effects on a business’s culture, strategy, and future success. He outlines four types of executive debt: cultur...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Justin Givens, the founder of SimpleEvents.io, about simplifying event management through integration with HubSpot. Justin shares insights on how his platform enhances efficiency, improves attendee engagement, and provides actionable insights. They discuss best practices for hosting successful events, essential tac...

In this podcast episode, the hosts interview Mike Eastwood, the founder of Webalite and creator of PortalIQ, a unique automated HubSpot audit tool. Mike shares his entrepreneurial journey, discussing his background in design and coding, the challenges he faced in developing PortalIQ, and how he leveraged AI to improve his coding process. The conversation covers the importance of niche markets, the...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Rob Conlon, founder of Westport Studios, discussing the intricacies of launching and sustaining a successful B2B podcast. Rob reveals his journey from radio to podcast production, highlighting the importance of defining the podcast's purpose—be it for thought leadership, marketing, or sales—with an emphasis on mone...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Kyle Racki, the CEO and co-founder of Proposify. They explore various themes including the importance of the fourth quarter for business optimization, Proposify’s integrated CRM features, and the benefits of machine learning for proposal management. Kyle reveals Proposify’s journey from idea to a leading SaaS compa...

In this episode of Dial It In, Trygve Olson is joined by Shahbaz Shah, area director for Business Networking International (BNI) and a wedding officiant. They dive deep into the art of networking, discussing the importance of building relationships and how to effectively cultivate connections in both personal and professional settings. Shabazz shares his journey into the wedding officiant business...

In this episode of Dial It In, Dave and Trygve kick off Season 3 with a bolt of energy from one of our favorite people, George B. Thomas. Our guest is a happy, helpful, humble HubSpot expert known for his work with Sidekick Strategies and Beyond Your Default. We chat about George's transformative journey from being a supportive team member to starting his own agency, and the philosophy behind his...

In this episode of Dial It In, we had the pleasure of speaking with Julia Mozumdar, the founder of Super Cubes, a company that specializes in selling and modifying shipping containers. Julia shared her unique journey from working in social media in Europe to becoming a shipping container entrepreneur. She humorously recounted how she stumbled into the industry and has now been running Super Cubes...

In this episode of our podcast, we had the pleasure of hosting Devyn Bellamy from HubSpot. Devyn is a remarkable individual who has made significant contributions to the HubSpot community, including founding Black at Inbound, a community within HubSpot that has now evolved into The Spot. Devin's deep involvement in the partnership program at HubSpot and his genuine awesomeness made this episode pa...

Today on Dial It In, Dave Meyer and Trygve Olsen dive into the world of artificial intelligence and its impact on businesses. Despite not having a guest, they discuss the common misconception of using AI like chat GPT for all tasks and explore the power and risks of AI in today's landscape. As seasoned speakers and experts in the field, they provide insights on how AI is transforming industries an...

David Weinhaus, a 15-year veteran of HubSpot, recently appeared on the "Dial It In" podcast to share his sales secrets and insights gained from his time at the company. Weinhaus's experience at HubSpot spans across various departments, where he played a crucial role in the company's growth and success. … Dial It In Podcast is where we gathered our favorite people together to share their advice on...

In this episode of Dial It In, we had the pleasure of hosting Bryan Smith, the founder of Tuned Consulting, a fractional chief marketing officer organization. Bryan shared his journey from corporate marketing to starting his own business, emphasizing the challenges and triumphs of transitioning to entrepreneurship. We kicked off the conversation with a nostalgic trip down memory lane, reminiscing...

In this episode of Dial It In, Dave and Trygve explore the psychology of decision-making as the first quarter comes to a close. They are joined by a seasoned life coach with expertise in unlocking the power of the subconscious mind for personal growth and transformation. With over 17 years of experience in NLP, hypnotherapy, and life coaching, she discusses the blend of Western methodologies with...

This episode features a conversation about the importance of networking in business. The hosts recall how they initially met and share a humorous anecdote about a panel discussion. They then introduce networking expert Cathy, highlighting her skills in connecting people effectively. The discussion dives into the art of networking and the value of building relationships in the business world. Tune...