Dial it in

In this episode of the Dial It In podcast, the hosts discuss the power of specificity in technology with their guest, Nicholas Wicks, the co-founder of Check This Out—a referral software platform for the restaurant and hospitality industry. Wicks shares insights on how SMS marketing can drive customer retention and acquisition, detailing the genesis of his innovative platform born out of his exper...

In this episode of Dial It In, Trygve talks with his friend Dee Heffernan, the founder of MATRIARC, a brand strategy agency. Dee shares the origin of their friendship, stemming from snarky exchanges during a Zoom meeting two years ago, and how they became close despite never meeting in person. The episode highlights Dee's journey, including her impactful TEDx talk on 'How to Stop Highlight Reel Li...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss various topics including the importance of sustainability in business operations, the challenges of balancing ethical practices with business growth, and how technology and communication can support these goals. Steve shares exa...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Shahbaz Shah, an Area Director for Business Networking International (BNI) and wedding officiant. They discuss Shahbaz's journey in the wedding officiant business, the importance of genuine networking, and how BNI helps in fostering business relationships. Shahbaz shares insights on how to be effective in networkin...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with George B. Thomas, a notable figure in the HubSpot community. The episode celebrates George’s inspirational quotes and energetic approach to work, highlighting his philosophy of playing to inspire rather than to win. They discuss George’s transition from working in organizations to founding his own agency, Sidekick...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stephanie Vanhhouche, a graphic designer based in the Philippines, who has collaborated with Trygve for over 15 years. They discuss the intricacies of graphic design, particularly focusing on branding, logo design, and the importance of emotional connection in effective branding. Stephanie shares insights into her...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Michelle Hanson, the Director of Digital Marketing at BizzyWeb. They discuss the challenges and importance of self-promotion, effective digital marketing strategies, and the evolving landscape of SEO. Michelle emphasizes understanding company goals, identifying target audiences, and the balance between art and scie...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Jack Nelson, the Vice President of Sales and Marketing at Foam Industries. Jack shares insights into the family business, started by his parents, and discusses topics such as business challenges, growth strategies, and the importance of maintaining core values. He highlights the evolution of the company, from its g...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Beth Alison-Berggren, an Amazon store specialist, known as Babs. The discussion uncovers the complexities of establishing, optimizing, and succeeding on Amazon. Babs shares her extensive experience, including how to list products, compete for the buy box, manage fulfillment, and navigate Amazon's ever-changing rule...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Stevie Ray, a master of humor and founder of Stevie Ray's Improv Company. They discuss the importance of humor in the workplace, and Stevie shares insights from his three-decade career, teaching professionals how to use humor to enhance communication and build trust. The discussion includes Stevie's journey into co...

In this episode of Dial It In, the hosts welcome Rebecca, a long-time friend and accomplished sales leader, who shares her insights on transitioning into sales leadership. Rebecca discusses her journey, emphasizing the necessity for empathy, experience, and strategic thinking in leadership roles. She highlights the importance of understanding team strengths and aligning them with organizational go...

In this episode of Dial It In, Trygve Olsen and Dave Meyer have a conversation with Lauren Goodell, founder and CEO of Zinnia, an AI tool aimed at revolutionizing sales through personalized and relationship-focused strategies. The discussion starts with a staff pick by Danielle, highlighting Lauren's storytelling skills and passion for Zinnia’s mission. Lauren elaborates on how Zinnia works to aut...

In this episode of Dial It In, the hosts recap a masterclass by Heather Boschke, who discusses the importance of creativity in business and finding joy in unexpected places. Heather, a strategic marketing leader with over 20 years of experience, shares insights on marketing foundations, the significance of brand building, and how to engage with target audiences effectively. Heather also talks abou...

In this episode of Dial It In, the hosts discuss the unexpected experience of Nicole, who recently had a heart attack despite initially mistaking it for muscle strain. She recounts the events leading up to her heart attack, her symptoms, the emergency care she received, and how her husband convinced her to seek immediate medical attention. The episode also features Tim Smith, founder of Heart Cert...

In this episode of Dial It In, Trygve starts on a somber note, mentioning Nicole's sudden hospitalization and reminding the audience about the importance of taking care of oneself. The episode features a discussion with Rob Felber, President of Felber PR and Marketing, who specializes in helping B2B manufacturers with their public relations and marketing strategies. Rob and the host discuss the nu...

In this episode of Dial It In, host Trygve is joined by Jack Nelson, Vice President of Sales and Marketing at Foam Industries, who shares insights on the family's business journey, from its grassroots beginnings to tackling modern challenges. Jack discusses the importance of maintaining core values while innovating, the significance of customer-centric practices, and the unique applications of foa...

In this episode of Dial It In, Trygve and Dave discuss the importance of print marketing, despite the prominence of digital media. They welcome guest Mike Saty, Chief Sales Officer at Signature Graphics, who outlines the broad range of services their company offers, including commercial printing, direct mail, and design services through their associated companies. Saty emphasizes the continuing re...

In this episode of Dial It In, we explore the intricacies of setting up and managing an Amazon store with their guest Beth Alison Berggren, known as Babs. Babs, an Amazon store specialist, shares insights on the challenges and best practices for selling products on Amazon, including the importance of product optimization, dealing with competitors, and the logistics of using Amazon's Fulfillment by...

In this episode of the Dial It In podcast, host Trygve reads a letter from Dave introducing Steve Anderson, an expert on business growth, risk, and innovation, who discusses his book, 'The Bezos Letters.' Anderson's book deconstructs Jeff Bezos' 21 shareholder letters to reveal Amazon's strategies for success. The conversation covers Amazon's approach to risk, customer obsession, innovative busine...

In this episode of the Dial It In podcast, hosts Trygve and Dave explore the nuances of SMS marketing with expert Chris Peran, CEO of Sales Message. They discuss the importance of understanding modern texting lingo, the strategic use of SMS for B2B sales, and effective AI integrations. Chris shares insights into the evolution of SMS from mass blasts to conversational messaging, emphasizes the sign...

In this episode of the Dial It In podcast, hosts Trygve and Dave reminisce about their first meeting and introduce humor expert Stevie Ray. They highlight Stevie's influence on their lives and his unique approach to teaching improv, emphasizing its value beyond the stage. Stevie shares his journey from aspiring speech therapist to founding Stevie Ray's Improv Company, offering insights into the th...

In this episode of the Dial It In podcast, hosts Trygve and Dave converse with guest Rebecca, an accomplished sales leader and president of Rise Up Consulting. They discuss the challenges and strategies of transitioning from high-performing salesperson to effective sales leader. Key points include understanding strengths and weaknesses, data-driven decision making, recruitment strategies, and the...

In this episode of the Dial It In podcast, hosts Trygve and Dave sit down with Steve Rice, a business strategist and advocate for sustainable leadership. They discuss the significance of ethical leadership, aligning technology operations with business goals, and the importance of sustainable practices. Steve shares insights from his work with the Globally Conscious Leader and DotcomJungle, emphasi...

In this episode of the Dial It In podcast, Trygve Olson welcomes Nicholas Wicks, an entrepreneur, investor, and business strategist, for an in-depth discussion on angel investing. Nicholas shares insights on evaluating business investments, the importance of advisory boards, the role of values in partnerships, and the distinctions between angel investing and venture capital. They also address the...

In this episode of the Dial It In podcast, the hosts feature Shel Holtz, a seasoned communication strategist and podcaster. Shel discusses his long association with the podcasting world, having recently celebrated 20 years with his 'For Immediate Release' podcast. The conversation delves into Shel’s career, including his shift from consulting to becoming the Senior Director of Communications at We...