Destination Marketing Podcast

Cassandra Vasquez, Manager of Digital Marketing at Branson, Missouri, joins the Destination Marketing Podcast to talk about the process of changing the perception of Branson to be an exciting family destination. Topics include brand positioning/messaging, the benefits of a warm and hospitable community, effective digital strategies, audience testing, and partnering with public figures or influence...

Randi Morritt, Director of Marketing at Aurora, Colorado, joins the Destination Marketing Podcast to talk about significant growth and opportunity in a destination. Topics include the Gaylord Rockies Resort, maintaining the inherent local culture, destination partnerships and customizing the visitor experience. "All of our success has really been a proactive approach so if you're constantly waitin...

Adam briefly introduces a new opportunity that destinations can choose to be involved with. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted b...

Carla Pendergraft, Director of Marketing at Waco, Texas, joins the Destination Marketing Podcast to talk about dealing with a sudden tourism change. Topics include the impact of Fixer Upper and Chip and Joanna Gaines, catching up with an influx of visitors, and how Waco has benefitted from those new visitors.  "The main thing that they help us with is they talk about their love of Waco and convey...

Bill Geist from DMOproz (and host of the DMOU Podcast) joins the Destination Marketing Podcast. Topics discussed include his experience in Madison, Wisconsin, Destinations International, and his vision of the future of Destination Marketing. "The political side is crucial because we have to figure out how public money can match up with private money so that we can make the case that this is a grea...

Chris Pokorski, Manager of Community Relations for the Detroit Metro Convention & Visitors Bureau, joins the Destination Marketing Podcast to talk about marketing an icon of America. Topics discussed include past and current campaigns, building a great partnership with Travel Michigan, and using digital marketing to help identify personas. "When it comes down to it, people make your destination. A...

Jonathan Freeze, Director of Marketing and Communications at the Greater Raleigh Convention and Visitors Bureau joins the Destination Marketing Podcast to talk Tourism Master Plans. Topics include the process of creating a master plan, selecting a partner for such a plan, and rolling out the plan to your stakeholders.  "Be sure to make it a county or a destination wide plan and not just a CVB plan...

Stephanie Jones, Founder & CEO of the Cultural Heritage Alliance for Tourism, joins the Destination Marketing Podcast to talk cultural heritage tourism. Topics discussed include tapping into cultural heritage tourism, understanding if your destination has a market for cultural heritage tourism, and the benefits of such tourism.  "Through our tours, we change a lot of those negative perceptions abo...

Josh Scheer, Digital Marketing Director at Relic, joins the Destination Marketing Podcast to talk about Simpli.fi, a localized programmatic display advertising platform. Topics include using Simpli.fi for advanced Geo-targeting and Geo-fencing in tourism marketing, use cases of such targeting, and how it differs from other display ad methods.  Follow the Destination Marketing Podcast on social med...

As the new year begins, Adam Stoker lays out some New Year's resolutions for destination marketers. Topics include updating technologies, evaluating customer experience, and honing in your target personas.  "I want you to give each touchpoint within your destination a letter grade...give yourself a letter grade and the goal is collectively with all your touchpoints to raise your grade one letter g...

Chris Fair, President & CEO of Resonance, joins the Destination Marketing Podcast to talk about the World's Best Cities and premier the new list. Topics discussed include the methodology for the World's Best Cities rankings, the core six categories, and focusing on the customer experience in your destination.  "We tend to think 'more is better'. We've been conditioned to attracting more visitors,...

Sasha Jackson, Media Director at Relic, joins the Destination Marketing Podcast to talk planning traditional media. Topics include the role of print in the traditional media landscape, buying for tourism clients, and current trends in the TV/Streaming landscape.  "You're already investing in traditional media- do it right and invest enough so it is profitable. Even if you are investing but it's a...

Will Seccombe, President and CEO of Connect Travel, joins the Destination Marketing Podcast to talk about the importance of continuous learning. Topics discussed include changes Will has seen over the decades he's been in the industry, evolving as the times change, and the marketplace format at Connect Travel conferences.  "We're at a place in time where the successful programs of just a few years...

John Ricks, Nebraska Tourism Director joins the Destination Marketing Podcast to talk risks worth taking. Topics discussed include the home run Nebraska Tourism campaign, having the guts to run with a risky idea, and benefiting from earned media.  "We knew right from the get go that rather than just informing the public, that we had a real perception problem here and that we had to define and go a...

Brie Timings joins The Destination Marketing Podcast to talk about influencer marketing and video content. Topics discussed include researching influencers, creating good video content, and being comfortable in front of the camera.  "Does their content actually resonate with my destination or my brand? Are they a partier and they're just trying to go to party scenes? Am I a party destination and d...

Kevin Wright from Travel Oregon joins the Destination Marketing Podcast to talk going against the grain. Topics include the new Travel Oregon campaign, the media distribution plan around it, and healthy collaboration with an agency.  "We wanted to position Oregon as a place where people could find happiness. This idea that people are overworked, they're stressed, the 24 hour news cycle, trying to...

Tom Love joins the Destination Marketing Podcast to talk branding a destination. Topics include the definition of a brand, touchpoints you can and cannot control, and how to evaluate those touchpoints. "I think for not only destinations, but really for all products and all categories, the brand is the single most important asset you have. It's the most valuable asset a company has next to its empl...

Stephanie Weeks, Social Media Marketing Specialist for Visit Plano, TX joins the Destination Marketing Podcast to talk about Social Media for destinations. Topics include the social media budget, the growth of full-time social media managers in destinations, and the importance of a content calendar. "The social media budget is a really important tool and should be increased every year. If you have...

Jess Darington, social media manager and influencer joins the Destination Marketing Podcast to talk social media management. Topics include lessons learned working as a social media influencer, how to choose and work with influencers effectively, and the importance of organic social media. "I'm a firm believer in organic social media instead of just boosting posts or paid promotions. Because the p...

Chris Spendlove joins the Destination Marketing Podcast to talk tradeshows. Topics discussed include the value of tradeshows, useful tools for destination marketers, and the need to get your destination's foundational branding elements cemented. "This is who we're trying to talk to, this is the list of our unique value propositions that we've identified, let's map these value propositions to the n...

Leif Pettersen, renowned P/R expert and juggler, joins the Destination Marketing Podcast to talk Public Relations for Destination Marketers. Topics include taking risks in P/R, creating urgency for the media, and common P/R mistakes destinations make. "If it makes you a little bit nervous, it's probably gonna be great...draw the line at panic. If you start to panic, probably a bad idea. But anywhe...

Host Adam Stoker records remotely in this quick update episode. Topics include a Texas Tourism Industry Association Conference recap, a life update for Adam, and an introduction to the Destination Marketing Podcast producer, Kyle.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Pod...

Colby Remund, Chief Creative Officer at Relic, joins the Destination Marketing Podcast to talk Design Principles. Topics include style guides, mistakes in destination marketing creative, and design principle basics. "Be practical in your approach to developing a style guide. Make sure that your needs are covered in how the style guide is prepared and then hopefully it gives you the foundation movi...

Dave Williams joins the Destination Marketing Podcast to talk destination marketing at the state level. Topics include the Mighty 5 Campaign, the state programs Utah offers to its DMO partners, and tips for DMOs to work better with state partners. "To be able to go from one park to the next just felt like a point of differentiation that nobody else had. And rather than try to be all things to all...

Jim Bartoo, Director of Marketing for the Nashville Zoo, joins the Destination Marketing Podcast to talk Destinations and Zoos. Topics include the relationships between the Nashville Zoo and the DMO, cooperative marketing efforts, and how to tie an attraction into the overall destination experience. "You can share information with people, they'll pick it up and they'll share it with other people a...