Destination Marketing Podcast

Rob Ulmer, Dean of the UNLV Greenspun College of Urban Affairs, joins the Destination Marketing Podcast to talk about communication during crises. Rob offers his unique academic perspective on the current global situation, and how destinations around the globe might go about strategizing their recovery campaigns in an effective, but also ethical manner.   "Organizations that learn, are ethical in...

In this episode of The Destination Marketing Podcast, Brian Williams joins us to discuss some of the strategies that Tulsa, Oklahoma has used to navigate the coronavirus situation. Topics include Tulsa's unique funding method, their coronavirus recovery plan, as well as how they are promoting creativity and innovation within the destination marketing industry.  "We're frustrated and disheartened b...

In this episode of The Destination Marketing Podcast, Nicole Mahoney, host of Destination on the Left Podcast and CEO at Break The Ice Media, joins us to discuss some of the ways that she and her team have approached the current tourism economy situation. Topics include strategic innovation during this time of uncertainty, as well as how collaboration is key to a successful recovery campaign.  "We...

Rachel Brown, executive director of Visit Durango, joins The Destination Marketing Podcast to discuss some of the ways that her destination has reformed to fit the needs of the current Covid-19 situation. Topics include taking advantage of technology, strategically moving forward in a time of unpredictability, as well as how to keep an attitude of patience when the current global view towards trav...

Kylie Chenn, founder & CEO at Acanela Expeditions, joins The Destination Marketing Podcast to provide the unique perspective of a tour operator on the destination marketing industry. Kylie shares her journey with international travel and tour operating, as well as what her company is doing while travel is banned during the coronavirus crisis to not only keep people interested in travel, but also t...

Stefan Price from Liverpool, England, joins The Destination Marketing Podcast to offer a new perspective on the Coronavirus Pandemic situation. Topics include how the pandemic has affected the tourism industry on a global scale, as well as how Liverpool is planning and preparing their recovery campaigns.  "I think the short term goal is making sure that businesses, especially in the visitor econom...

Rhonda Salisbury, CEO of Visit Yosemite and Madera County, joins the Destination Marketing Podcast to discuss some of her marketing strategies and how her destination has approached marketing during the Covid-19 pandemic. Topics include marketing a destination that shares an attraction with other DMO's, as well as Madera County's illustrated Welcoming Committee campaign and how it has benefited he...

Public Relations expert Christina Lenkowski joins The Destination Marketing Podcast to talk about the importance of media and publicity when it comes to destination marketing during the coronavirus pandemic. Topics include tips for making contact with the press, as well as strategies to increase your destination's media coverage. Listen to hear some of her tips and tricks on how to optimize your P...

Amrita Gurney from Crowd Riff returns to the Destination Marketing Podcast to discuss some of the ways her company has been tackling the challenges presented by the Covid-19 pandemic. Topics include the importance of supporting the locals of our respective destinations, as well as how Crowd Riff's new tool Localhood can assist communities and businesses during this challenging time.  "I really fee...

Matt Clement from Arrivalist joins the Destination Marketing Podcast to further discuss some of the effects of the coronavirus pandemic on the destination marketing and tourism industry. Adam and Matt discuss Arrivalist's Daily Travel Index tool and how it might be useful to destination marketers during this time.  "I think this is a real opportunity to re-emphasize the importance of all visitatio...

In this episode of the Destination Marketing Podcast, Will Seccombe from Connect Travel returns to discuss how the worldwide Covid-19 pandemic will affect the travel industry for decades to come. Adam and Will discuss strategies to adjust and adapt to the new normal brought on by this historic event. "My biggest concern is that this crisis is not like the others. We can’t as an industry, or as ind...

Ed Harris of Valley Forge in Montgomery County Pennsylvania, joins the Destination Marketing Podcast to talk about some of the creative approaches he and his team have taken with their marketing strategy, especially during the coronavirus pandemic. Topics include some of their nonconventional marketing approaches such as their comic book and mascot, as well as how they are able to still provide va...

In this quick bonus episode, Adam discusses an awesome resource available for destinations who are starting to prepare for when travel is possible again. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a par...

Jessica McClellan from Mesquite Texas  joins the Destination Marketing Podcast to talk about how to use partnerships and tools strategically when promoting a destination. Topics include leveraging tools to accomplish things that are usually difficult for smaller destinations, as well as time management skills when managing both strategy and vision. “The one thing that I know for sure is to learn t...

In this bonus episode of the Destination Marketing Podcast, Adam and Josh discuss the state of the industry and opportunities for DMOs in this strange time. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a...

Matthew Landkamer of the Coraggio Group joins the Destination Marketing Podcast to talk about how to engage stakeholders in rural destinations. Topics include strategies on how to best engage stakeholders, exploring the Collective Impact Model, as well as measuring stakeholder engagement over time. “I see way too many DMO's get a little too focused on we've got our city boundary, we've got our cou...

Robb Wells, President & CEO at Greater Beaufort - Port Royal Convention and Visitors Bureau joins the Destination Marketing Podcast to talk about the challenges of being a smaller destination surrounded by larger ones with more budget. Topics include exceeding visitor expectations, being authentic, relying on people to tell your story for you, and utilizing really accurate targeting to find those...

Matthew Godfrey, former mayor of Ogden Utah and CEO of See Source joins the Destination Marketing Podcast to talk about how to use data collection effectively in our ever changing world. Topics include the importance of data for destinations, the unique capabilities of See Source regarding this data, and how we can better use data during the ever changing Coronavirus pandemic. “Take a long term pe...

In this bonus episode, Adam discusses some strategies for destinations to help their stakeholders through this time of uncertainty in the tourism industry  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a p...

Nick Povalitis, Vice President of Marketing & Sports Development at Rockford Area CVB joins the Destination Marketing Podcast to talk about teaming up with a young NBA champion to better solidify Rockford Illinois as the go-to sports events destination. Topics include collegiate athletics, sports business, the most miserable cities in the U.S., the contributions of Fred VanVleet in marketing the d...

In this bonus episode, Adam discusses some of the resources available to small business during this time of economic uncertainty.  Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Ma...

Adam gives his thoughts and recommendations on navigating the impact of COVID-19 for your destination. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It...

Andi Thoreson, Marketing Director at Fargo, North Dakota joins the Destination Marketing Podcast to talk about the opportunities and challenges of having a destination that is well-known for being the setting for the 1996 film Fargo. Topics include the true experience of Fargo, the Silicone Prairie, the wood chipper, having a dedicated visitor experience manager and understanding how to capitalize...

Recorded live from the Connect Travel Leadership Summit in Orlando, Florida, Adam discusses a new technology product with Jason and Mark from RootRez. Follow the Destination Marketing Podcast on social media: Instagram Twitter YouTube TikTok If you’re enjoying the show, please leave us a rating and review on Apple Podcasts! Subscribe to our newsletter! The Destination Marketing Podcast is a part o...

Kim Sidoriak, Chief Marketing Officer at Santa Monica CVB, joins the Destination Marketing Podcast to talk about also having the distant future in mind when approaching research and planning for your destination. Topics include brand perception studies, extensive research tactics, social media sentiment analyses, and experience management. "So we want to look at the various places that we want vis...