Destination Marketing Podcast

Lane Tucker, Operations Manager for Eagle Point resort, joins the Destination Marketing Podcast to talk key partnerships between ski resorts and destinations. Topics include working with other businesses in a destination, challenges DMOs need to be aware of to support a ski resort, and successful tactics to divert traffic from Southern California resorts. "It's hard for a DMO, being the county, to...

Aileen Ramos, Director of the Tourism office for Laredo, Texas, joins the Destination Marketing podcast to talk Authenticity and Branding. Topics include telling your own story as a destination, taking control of the narrative around your destination, and unique challenges of a border town.  "For us, we found the best way to get our message through is bringing people to the destination. We know th...

Ryan Starks, Director of the Tourism Office for Heber Valley, joins the Destination Marketing Podcast to talk about the relationship between economic development and tourism. Topics include being creative with fundraising, public private partnerships, and the positives of a good relationship between economic development and tourism.  "At the county and the city level, there are so many opportuniti...

Amrita Gurney, VP of Marketing for Crowdriff, Joins the Destination Marketing Podcast to talk about content. Topics include the importance of content for destination marketers, keeping content current, and the Crowdriff platform.  "I think there are two or three themes that are coming up that are challenges that we know people face: one is continuing to get smarter about the way they work. We know...

Co-host Jordan barker joins the Destination Marketing Podcast as a guest for the first time. Topics include maximizing technology in a tourism marketing role, a rundown of attribution, and the value of testing and learning. "Yes we have a lot of great tools that will help you track the effectiveness of your marketing spend, and that's absolutely the way we should go...the caveat is that there are...

Jim Eustace from Bound joins the Destination Marketing Podcast to talk website personalization in destination marketing. Topics include A/B testing on your website, knowing when it's time to personalize your website, and personalization and A/B testing for conventions and events.  "I think the first question is: Is your website important? Do you drive traffic to your website? Do you believe that p...

Adam Stoker talks about highlights from the first 12 episodes of the Destination Marketing Podcast, recaps some of his favorite insights from guests, and looks forward to the future guests of the show.  "You don't get to control the perception of your brand- It's the sum of all of those touch points together...as we think about a destination brand, so many people think that it's just the marketing...

Lesha Coltharp, the Executive Director of the Tourism Office in Vernal, Utah, joins the Destination Marketing Podcast to talk about navigating a unique tourism economy. Topics include unique challenges of Uintah County, the Origin of Adventure campaign, and finding ways to benefit off the pass through tourist.  "We're taught that you need to have something that draws the customer in- it doesn't ma...

Hope Stokes, Director of Brand Management for Amarillo, Texas, Joins the Destination Marketing Podcast to talk attribution for a small destination. Topics discussed include using Adara to help make marketing decisions, the value of data in marketing, and useful free technologies for a small destination. "Any time we do anything, we want to make an informed decision- it's never a good idea in marke...

Cody Adent joins the Destination Marketing Podcast to talk about building a tourism ecosystem. Topics include the Southern Utah Tourism Conference and the challenges of putting a conference together, lessons in customer activity from Zionnationalpark.com, and the importance of good web design and presentation.  "We don't have an overcrowding issue, we have a distribution problem. It's not that we...

Josh Collins from Streetsense joins the Destination Marketing Podcast to talk about technology tools to enhance destination marketing. Topics include under-utilized tools, cost-effective technologies for lower-budget destinations, and the importance of email marketing.  "(Permission) is such a key way of thinking about email: Here's this real person that gave me permission, so I need to treat that...

Falyn Owens, Executive Director of the Garfield County Tourism Office joins the Destination Marketing Podcast. Topics include the Take Your Time campaign, maintaining a good relationship with hotel partners, and effective customer service within destinations. "I don't think people realize that sometimes tourism funds, especially in our county- search and rescue, the ambulance, trash collection, so...

Natalie Randall, Director of the San Juan County Utah Tourism Office, joins the Destination Marketing Podcast to talk about making changes in a traditional market. Topics include bringing new ideas and initiatives into a county, the Make it Monumental campaign, and how to handle the different situations she has encountered with stakeholders in San Juan County.  "Trying to get the stakeholders invo...

Brook Kaufman, CEO of Casper, Wyoming joins The Destination Marketing Podcast to talk rebranding. Topics include knowing when to rebrand, the most important components of a rebrand, and planning for the rollout.  "We have just been, in the last few years, in a place of trying to find some stability for our brand of Casper. So how do you just be 'Visit Casper'? How do we just go back to that and bu...

Lance Syrett, General Manager of Ruby's Inn, joins the Destination Marketing Podcast to talk about building local support as a destination, challenges and advantages of family businesses, and creating a great visitor experience.  "If a DMO person wants to get that buy-in from their partners, go see them. Go visit with them face to face, see what matters to them and act like you care." Lance Syrett...

Matt Borud joins the Destination Marketing Podcast to talk about the 18 Summers Campaign, moving on from successful campaigns, and coming up with great campaigns that highlight what makes your destination unique.  "I actually think the campaign has made me a better father, and I don't know how many ad campaigns you can say that honestly have done that"- Matt Borud on the 18 Summers Campaign.  Foll...

Mo Parikh from Bandwango joins Adam and Jordan to talk technology in tourism, how the Bandwango technology helps destinations, and how he thinks destinations can improve once a visitor arrives.  "You really need to get a deeper understanding of 'great, we did all these things, we drove people to our website, they engaged with our content, but really what happened after that? And it's always been t...

In this episode of the Destination Marketing Podcast, Kaitlin Eskelson from the Utah Tourism Association joins Adam and Jordan to talk navigating outside opinions in a marketing position, mistakes in marketing, and Kaitlin's take on the most important component of tourism marketing.  "The Travel and Tourism industry is moving so quickly, we're bound to make mistakes. A lot of what we do is trial a...

In this Pilot episode, Adam Stoker and Jordan Barker introduce the Destination Marketing Podcast. They explain the purpose of the podcast and preview at a high-level. Topics include the importance of email marketing automation, the future of tourism marketing, marketing attribution for tourism, and why a podcast like the Destination Marketing Podcast needs to exist. Follow the Destination Marketin...