Designed by Wingnut Social | Interior Design Business

LinkedIn is rolling out a new (and highly requested) page section that will allow you to highlight your latest accomplishments: the ‘featured’ section. How is it different from the ‘activities’ section? What content can you include? Learn more by listening to this Monday Minisode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social [1:26] LinkedIn’s new feature [4:46]...

Design harmony is a philosophy that’s becoming a movement embraced around the industry—and for good reason. More and more research is coming to light about the health benefits of interior design. Michelle Castagna and Mike Peterson join Natalie and Darla to talk about what design harmony is, what it means for the design industry, how to become certified in it and much more. Michelle Castagna is th...

The days of the perfectly curated Instagram feed are dying out, and for good reason—people are tired of seeing perfection. It doesn’t exist in the real world. The airbrushed & color-coordinated photoshopped grid that influencers model is becoming a thing of the past.  So what does that mean for designers? If you don’t have to strive for perfection—what do you shoot for? In this Monday marketing mi...

Natasa Jones has found an innovative way to market her business by using Facebook Community Groups. Because, let’s be honest, organic traffic for businesses on Facebook isn’t what it used to be. Karina provided Darla with a startling statistic: your business page is only getting a whopping 2% of organic reach on Facebook. Learn how to overcome the underwhelming stats in this episode of Wingnut Soc...

Darla and Natalie will bust 5 myths that have been floating around about Instagram in this Monday Marketing Minisode! Instagram launched a branded account— @creators —where they share tips, tricks, updates, tutorials, and MUCH more. Recently, they answered some FAQs in their stories. Darla and Natalie discuss those “answers” and share their take. Don’t miss it! What You’ll Hear On This Episode of...

If you’re a designer who doesn’t have the renown to get invited to participate in the Kips Bay Decorator Show House—what are you to do? How do you get exposure? Maryline Damour was a new designer looking to connect with other designers and vendors in the Hudson Bay Area. She had the brilliant idea to create a show house to bring the community together.  Maryline was 4 years out of design school. S...

If you’re at a loss—banging your head against the wall—and can’t think of content for your Instagram story, look no further: Instagram’s create mode is here to save the day. What is it? What can you do with it? Is it worth your time? The short answer is YES.  Find out how to use this feature in this Monday Marketing Minisode of the Wingnut Social podcast! Darla and Natalie will fill you in on this...

Should an interior designer invest in a retail space to enhance their design business? How can a showroom benefit your current firm as well as be profitable on its own? If you’re on the fence about investing in your own space, Victoria Sanchez joins Darla and Natalie to go over the pros and cons and share why it works so well for her. Victoria Sanchez is an award-winning designer and the owner of...

If you think your marketing demographic isn’t on social media—you’re wrong! Stop using the excuse that it’s pointless to market on social media platforms because it won’t get you business. Darla and Natalie are about to prove you wrong. It’s time to embrace the power of social media. In this Monday Marketing Minisode, the ladies will share some fascinating statistics about popular platforms such a...

How does an interior designer get a project published in AD Pro? What are they looking for? Publishing is competitive and it’s important to set yourself apart from the hundreds of emails editors receive daily. So how do you get chosen? Find out from today’s guest, Katy Olson. Katy is the Editor for AD Pro, a subscription-only digital resource for design-industry professionals. Previously, she was...

This is the question that Darla and Natalie are asked the most: Should you do a live stream or a pre-recorded video? Is it simply a matter of preference? As a designer, do you need to be shooting video for your social media at all?  In this episode of Wingnut Social, they’ll dissect the pros and cons of pre-recorded video vs. going live on Instagram. They’ll finally answer your burning question: w...

Every interior designer has a different opinion when it comes to charging for the design consultation. Darla has charged for the consultation from day one—but has been beta-testing free-of-charge consultations. Why? Find out in this episode of Wingnut Social, with special guest Sandra Funk! Sandra is the founder and principal designer of House of Funk, a design firm based in NYC and New Jersey. Sh...

You heard that right—you can learn savvy marketing strategies straight from your dog! How they behave and how they interact with you could be the key to mastering client relationships. Intrigued? Listen to this special minisode of Wingnut Social as Natalie walks through what your dog(s) can teach you about marketing.  What You’ll Hear On This Episode of Wingnut Social [0:38] What dogs can teach yo...

The One Room Challenge™ is a biannual event that gives designers (and design enthusiasts) the chance to showcase one room in their home that they’ve redesigned (in a six-week timeframe). Linda Weinstein launched the One Room Challenge™ in 2011 and the popular event is now in its 16th season. In this episode of the Wingnut Social podcast, Veronica Solomon joins Darla and Natalie to talk about her e...

Does stage fright keep you from recording videos for your audience? Are you worried that you’ll look dumb or stumble over your words? What’s holding you back?  In this minisode of the Wingnut Social podcast, Darla and Natalie aim to help you overcome your fear of being in front of the camera. Learn to shoot a video with confidence. If you’re struggling to hit that record button, this is a can’t-mi...

Product licensing is a world that every designer dreams of joining. It can be seen as the ticket to retirement—passive income that brings in a pretty penny. But according to Stacy Garcia, it’s a little more complicated than that. Dive into this episode of Wingnut Social as Darla and Natalie converse with Stacy about the ins and outs of product licensing.  Stacy Garcia made her way into the design...

Have you gotten a bad Google review? Does a 1-star review have you down in the dumps? If you’re about to blow your top, take a step back and give this minisode a listen. Darla and Natalie tell you where to start, how to get a review flagged if it’s inappropriate, and how to handle the situation the right way.  What You’ll Hear On This Episode of Wingnut Social [0:40] Darla got her John Wick action...

In this episode of Wingnut Social, Natalie shares her top 5 “aha” moments from 2019. Natalie will cover the tips she learned from Nicole Heymer in episode 5 on brand voice ALL the way to the sales pointers she learned from Nikki Rausch in episode 97. Don’t miss the valuable lessons she learned—listen to this episode! What You’ll Hear On This Episode of Wingnut Social [0:40] Natalie hosts this epis...

Learning to engage with fans on social media could be the difference between having ZERO fans to having a platform full of superfans. We know followers, likes, and comments are important—so they can’t be neglected. So what’s the scoop? How do you engage with your fan base to cultivate a loyal following? Darla and Natalie dive into the topic in this holiday re-released minisode of the Wingnut Socia...

It’s no secret that Darla and Natalie are quite the characters (*cough* special brand of crazy *cough*) and love injecting a little good-natured insanity into their podcast. This special Christmas edition of the Wingnut Social podcast is a compilation of their goofiest moments in Wingnut Social History. Pour a glass of eggnog (or whiskey) and tune in for some holly jolly laughs. Merry Christmas fr...

Did you know that in Kenny Roger’s song, “The Gambler”, he says a lot about Instagram strategy and social media marketing? No? Well, Darla and Natalie dive into the social strategy outlined in his song in this special re-release of the Wingnut Social Podcast. Listen to gain some new insight!  What You’ll Hear On This Episode of Wingnut Social [2:55] Know when to hold ‘em [5:10] Delegate your socia...

A sales strategy plan that applies to designers is hard to come by. Even worse, knowing what to say and how to say it can be stressful and daunting. Is there an easier way to approach sales that is less anxiety-inducing? Brian Robinson joins Darla and Natalie to share his 5-step plan for success.  Brian is a best-selling author and sales coach, specializing in helping businesses capture lost marke...

In this episode of Wingnut Social, Shana Heinricy takes a deep-dive into shooting an IGTV video. She’ll share how to prepare for the video, basic formatting and structure, equipment needed, the shooting process, and how to post on Instagram. If shooting a video gives you stage-fright—or you just need some simple tools and strategies to dive in—this is a must-listen!  What You’ll Hear On This Episo...

If you’re stuck in an old-school way of running your business, it’s time to begin embracing some tech tools. Gone are the days of just using Quickbooks. There are multiple project management systems available geared towards designers. If you’re ready to update some antiquated systems and embrace the technology that’s available, don’t miss this 100th episode of the Wingnut Social Podcast! Jarret Yo...

What are Pinterest Rich Pins? Why would you want or need them for your business? Darla and Natalie tackle Rich Pins in this minisode of the Wingnut Social Podcast. You’ll learn what they are, why they’re useful, and how they can greatly benefit you. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [2:20] What are Pinterest Rich Pins? [4:05] Is it hard to make a Rich Pin? [4:45] 4...