Designed by Wingnut Social | Interior Design Business

This special bonus episode of the Wingnut Social Podcast is a panel on Biophilic design that was recorded LIVE at the DCOTA fall market. Darla and Natalie sit down with Michelle Castagna and Jeffrey Allis to discuss Biophilic design, why it’s risen in popularity, and how to incorporate it into your design. Michelle Castagna is the owner of Muse Design Studio with over 20 years of experience in the...

Mastering sales techniques can be something that feels out-of-reach for those in the design industry. Many people find it downright terrifying. Even the terminology around the topic of “sales” can scare people away. So how do you master selling your services? How do interior designers need to change the conversation? In this episode of Wingnut Social, Nikki Rausch joins Darla and Natalie to help y...

Pinterest has implemented a new change—they now require your pins to have a title. The goal is to make their search results more targeted to what the user is searching for. So what parameters have they set? How will it change your pinning process? Find out more (and hear a stunning impression of Yoda) in this mini-poddy episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social...

If you’re looking to find the best social media channel for professional networking, LinkedIn should be your go-to. It doesn’t have all the bells and whistles or visual attraction as some of the other platforms, but it’s a game-changer for networking. If you’re ready to learn some trade secrets about navigating the world of LinkedIn, listen to this episode of Wingnut Social! Sarah McIntyre joins D...

Why has Instagram begun hiding likes? How will it impact your performance metrics? Will you see a sudden drop in engagement? If all of these questions are rolling around in your mind and sending you into a frenzy—you aren’t alone.  Instagram started rolling this out in the US after testing it in other markets. In this minisode of Wingnut Social, Darla and Natalie go over the pros and cons, the imp...

How can implementing surveys as part of your marketing mix benefit you? Is there a way to integrate surveys that can be helpful to both you and potential clients? In this episode of Wingnut Social, Rob & Kennedy join Darla and Natalie to talk about how surveys can transform your email marketing.  Rob & Kennedy are both in the entertainment industry (one a comedic hypnotist and the other a mind rea...

Is your social media marketing on point? Do you know how to track when things are going well or when you’re struggling? How do you deal with haters? In this episode of Wingnut Social, Darla and Natalie channel their inner Kenny Rogers to deliver some stellar insight on social strategy. Listen on Apple Podcasts What You’ll Hear On This Episode of Wingnut Social [0:37] When do you implement changes?...

A project minimum might be a concept you’ve toyed with if you’re in the interior design industry. When you need to bring in some Benjamin’s to run your business it can be an appealing option. But how does it affect your business? Will you see a decrease in leads or clients? Thankfully, Darla and Natalie’s guest Christine Lin will shed some light on the subject. Christine has been in the design spa...

Voxer is a push-to-talk walkie talkie app for communicating in real-time, in a way that’s fun. If you don’t like texting and Siri’s voice-to-text leaves you sending unintelligible messages—this may be the app for you. In this mini-poddy episode of Wingnut Social, Darla and Natalie gush about the app and how useful it has been for them.  What You’ll Hear On This Episode of Wingnut Social [1:35] Vox...

What do you do if you’re approached to be a guest on an HGTV design show? While it’s every designer's secret dream, is it something you really want to tackle? The upsides can be enormous—increased exposure, potential growth in clients due to the exposure, and the potential to be featured again. But are there downsides?  Here to chat with Darla and Natalie in this episode of Wingnut Social is Brend...

IGTV rolled out an update that should be a game-changer for those in the creative space! IGTV has been around since 2018, but its new feature allows you to create a series for your channel. You could become the next IGTV Design star!  Darla and Natalie share the simple steps to get your channel rolling in this episode of Wingnut Social. They’ll also fill you in on the “why” behind using this featu...

What qualifies someone’s work to be labeled as iconic design? What makes it so groundbreaking that others begin to follow suit and emulate the style? Sasha Bikoff exploded onto the scene in the design world with what can only be described as a now iconic staircase design. Sasha has a background in Fine Art and art history which lends a unique spin to her design career. Her style is multicultural,...

To make waves in the luxury design niche you need to be BOLD. The key to high-end design is crafting a signature experience. If you’re trying to pave your way in the niche, you have to be on top of your game. Julia Molloy joins Darla & Natalie in this episode of Wingnut Social to help you master luxury design. Julia is an expert with over two decades of experience and an extensive background in gr...

High Point Market needs to be an event every designer has marked on their calendar! The market is the largest home furnishings industry trade show in the world. With over 10 million square feet of space and thousands of vendors, it is THEeventfor Designers. The fall market just wrapped up and Darla and Natalie are here to chat about what they learned. The networking and other practical application...

Personal brand photography is an up-and-coming style of photography that will change the way you look at your business. We’re all familiar with portrait photography and lifestyle shoots—but what sets a brand photographer apart? Why does your business need a personal brand photographer on retainer? Jamie Swanson is a photographer, a blogger, and also a podcaster with years of experience in the indu...

Bublup advertises itself as “the cloud reimagined”. Why are Darla and Natalie so fascinated by it? It’s changing the way the world looks at storage. It allows you to save everything in visual folders—PDFs, photos, videos, GIFs, notes, and more. It’s akin to Pinterest, Dropbox, and Google Drive on steroids. So how can an interior designer use the application? Are the unique applications of it worth...

Do you know how to create Pinterest pins that are eye-catching, informational, and worthy of going viral? Or does Pinterest endlessly baffle you? So many assume that it operates like Instagram but that is far from the case. If you’re ready to create pins that pop—that drive traffic to your website—listen to this episode of the Wingnut social podcast with Shana Heinricy. Shana is currently Wingnut...

Hashtags are all the rage—which is why you NEED to create a branded hashtag for your business. A hashtag is a fun and effective way to build an authentic following. It also allows you to bring your voice to social media. So are you ready to take your social media presence to the next level? Do you want to build a community for your followers? Listen to this minisode of Wingnut Social with Darla an...

If you’re interested in learning about what it takes to land a licensing deal—this is the episode for you! It can be a difficult process where it often seems impossible to get a licensing deal in place. However, there are some tricks of the trade that can increase your chances of getting the deal done.  On this episode of Wingnut Social, Darla and Natalie chat with Wendy Fennell of Bohemian Bungal...

Just in case you haven’t heard—TikTok is the new app exploding onto the scene for kids and teeny-boppers worldwide. With over 500 million downloads, it’s projected to be the next “big thing” maybe someday passing the popularity of Facebook or Instagram. So what is this phenomenon we speak of?  TikTok is an app that allows you to record short 15-second videos whose content usually consists of a mus...

We hear a lot of talk these days about authenticity - it’s a buzzword that is quickly losing its meaning. But that doesn’t mean the concept is out of date, in fact, it’s more important than ever. So, when it comes to making your design brand authentic, what does it really mean? On this episode of Wingnut Social, Darla and Natalie speak with Karima Neghmouche, a brand expert who works alongside all...

As Darla and Natalie have pointed out a few times in the past few months, the ease with which you used to be able to build a following on Instagram has waned. Big time! You’ve got to do some super special stuff to get your posts seen so that you can build a significant following.  What kind of super special stuff is it that you have to do? The good news is that it’s simple stuff. The bad news is t...

We’ve all seen and been enthralled with what happens on those TV Interior Design shows. There are so many great ones to choose from. And if we will be honest, every one of us who works in the design world has wondered what it would be like to star on one of those shows. Well, fellow wingnuts, wonder no more! This episode is a delightful conversation with Britany Simon - star of several TV Interior...

Instagram statistics can be pretty boring to wade through - so never fear, we’ve waded through them for you! In this mini-poddy, we’re bringing the most valuable takeaways of a recent Instagram study to your earbuds, so you can make better decisions about the way you use Instagram to highlight your brand. You’re going to learn about video, carousel image groups, optimal caption length, and get our...

A while back Darla noticed this gal - Alisa Popelka - EVERYWHERE on social media. She was especially rocking Instagram. It was like she had the Interior Design Instagram formula for success. And it turns out that wasn’t far from the truth.  As the two got to know each other via social media they struck up an online friendship. That's when Alisa decided to crank up her Instagram strategy even more...